如何成为市场营销领域具有社会影响力的学者

IF 5.1 3区 管理学 Q1 BUSINESS
Christine Moorman
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How to Be a Pro–Social Impact Scholar in Marketing
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来源期刊
CiteScore
10.20
自引率
15.40%
发文量
29
期刊介绍: Journal of Public Policy & Marketing welcomes manuscripts from diverse disciplines to offer a range of perspectives. We encourage submissions from individuals with varied backgrounds, such as marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy. The journal prioritizes well-documented, well-reasoned, balanced, and relevant manuscripts, regardless of the author's field of expertise.
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