快讯培养可持续的回流黎巴嫩移民:在持续冲突中通过营销系统支持年轻移民

IF 5.1 3区 管理学 Q1 BUSINESS
Walid J. Abou-Khalil, Eliane Khalifé, Georges Aoun
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引用次数: 0

摘要

在黎巴嫩持续不断的冲突及其后果的影响下,黎巴嫩年轻人被迫到国外寻求稳定和机会,这影响了宗教团体之间的人口平衡,造成了紧张局势,并威胁到该国脆弱的和平。本研究深入探讨了这些移民动态,探讨了营销系统如何减轻挑战并鼓励移民返回黎巴嫩。研究人员对来自五大洲的黎巴嫩移民进行了半结构式访谈,以确定移居国外的主要动机、回国的障碍以及鼓励回国的因素。研究结果表明,虽然黎巴嫩年轻人在国外追求更好的生活,但不安全和持续存在的障碍阻碍了他们的回国。通过整合营销系统和调整 "变革性难民服务体验框架",本研究提出了适合黎巴嫩国情的综合公共政策和管理策略。主要建议包括有针对性的就业安置计划、加强与侨民的沟通以及基于社区的教育改革。通过营造好客的环境,黎巴嫩可以支持可持续发展、复原力和福祉,鼓励年轻移民回国。本研究在理论与实践之间架起了一座桥梁,为政策制定者提供了可行的见解,并将现有框架扩展到其他社会政治环境中。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
EXPRESS: Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants through Marketing Systems Amidst Ongoing Conflict
Amidst Lebanon's enduring conflict and its consequences, young Lebanese are driven to seek stability and opportunities abroad, impacting the demographic balance among religious communities, which generates tensions and threatens the fragile peace prevailing in the country. This study delves into these migration dynamics, exploring how marketing systems can mitigate challenges and encourage emigrants to return to Lebanon. Semi-structured interviews with Lebanese migrants across five continents were conducted to ascertain primary motivations for emigration, obstacles to return, and factors encouraging repatriation. Findings reveal that while young Lebanese pursue better lives abroad, insecurity and persistent barriers hinder their return. By integrating marketing systems and adapting the "Transformative Refugee Service Experience Framework," this research proposes comprehensive public policy and managerial strategies tailored to Lebanon’s context. Key recommendations include targeted job placement programs, enhanced communication with the diaspora, and community-based educational reforms. By fostering a hospitable environment, Lebanon can support sustainable development, resilience, and well-being, encouraging the return of its young migrants. This study bridges theory and practice, offering actionable insights for policymakers and extending existing frameworks to other socio-political settings.
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来源期刊
CiteScore
10.20
自引率
15.40%
发文量
29
期刊介绍: Journal of Public Policy & Marketing welcomes manuscripts from diverse disciplines to offer a range of perspectives. We encourage submissions from individuals with varied backgrounds, such as marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy. The journal prioritizes well-documented, well-reasoned, balanced, and relevant manuscripts, regardless of the author's field of expertise.
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