Psychology & Marketing最新文献_第10页

The closer I am, the safer I feel: The "distance proximity effect" of COVID-19 pandemic on individuals' risk assessment and irrational consumption. 离得越近越安全:新冠疫情对个体风险评估和非理性消费的“距离接近效应”

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-11-01 Epub Date: 2021-07-26 DOI: 10.1002/mar.21552

Shaobo Kevin Li, Zhe Zhang, Yue Liu, Sharon Ng

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引用次数: 21

How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism 品牌自我披露如何帮助品牌与客户建立亲密关系：信息效价和拟人化的作用

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-10-28 DOI: 10.1002/mar.21609

Richard Huaman-Ramirez, Renaud Lunardo, Arturo Z. Vasquez-Parraga

引用次数: 13

Do travelers' reviews depend on the destination? An analysis in coastal and urban peer‐to‐peer lodgings 旅行者的评价是否取决于目的地?沿海和城市对等住宿的分析

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-10-16 DOI: 10.1002/mar.21608

M. J. Sánchez-Franco, Manuel Rey-Moreno

引用次数: 15

“Right” on the day: How the timing of date‐specific promotions influences consumer responses 当天的“正确”：特定日期促销的时间安排如何影响消费者的反应

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-10-11 DOI: 10.1002/mar.21607

Huixin Deng, Liyin Jin, Qian Xu

引用次数: 3

Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance 为什么消费者会颠覆品牌?调查主观幸福感对品牌回避的影响

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-10-08 DOI: 10.1002/mar.21606

Abhisek Kuanr, Debasis Pradhan, Teidorlang Lyngdoh, Michael S. W. Lee

引用次数: 20

Issue Information 问题信息

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-10-07 DOI: 10.1002/mar.21382

引用次数: 0

To earmark or not to earmark when gift‐giving: Gift‐givers' and gift‐recipients' diverging preferences for earmarked cash gifts 送礼时指定用途或不指定用途：送礼者和受赠者对指定现金礼物的偏好不同

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-10-06 DOI: 10.1002/mar.21605

Julian Givi, Gopal Das

引用次数: 5

Consumer cynicism in service failures 消费者对服务失败的冷嘲热讽

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-10-06 DOI: 10.1002/mar.21599

Hai-Anh Tran, Yuliya Strizhakova, Bryan Usrey, Samuel Johnson

引用次数: 11

Hand movement speed in advertising elicits gender stereotypes and consumer responses 广告中的手部运动速度引发性别刻板印象和消费者反应

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-10-04 DOI: 10.1002/mar.21598

Sumitra Malik, E. Sayin

引用次数: 3

How to strategically choose or combine augmented and virtual reality for improved online experiential retailing 如何战略性地选择或结合增强现实和虚拟现实，以改善在线体验零售

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-10-04 DOI: 10.1002/mar.21600

Tim Hilken, Mathew B. Chylinski, D. Keeling, Jonas Heller, K. Ruyter, D. Mahr

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引用次数: 47