品牌自我披露如何帮助品牌与客户建立亲密关系:信息效价和拟人化的作用

IF 8.9 2区 管理学 Q1 BUSINESS
Richard Huaman-Ramirez, Renaud Lunardo, Arturo Z. Vasquez-Parraga
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引用次数: 13

摘要

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How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism
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来源期刊
CiteScore
12.10
自引率
20.90%
发文量
127
期刊介绍: Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission.
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