Psychology & Marketing

Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission.

《Psychology & Marketing》（P&M）发表有关心理学理论和技术在营销中的应用的原创研究和评论文章。期刊促进对营销现象的探索，这些现象涵盖了产品(产品和服务)、价格、促销(广告、宣传、公共关系和个人销售)、地点(渠道和分销)、政治(舆论、法律和道德)等各个领域，所有这些都围绕着消费者的个人和集体心理。作为一本跨学科期刊，它为心理学和市场营销领域的从业者和院士提供服务，是为学者和专业人士读者提供感兴趣、关注和有应用价值的文章的合适渠道。使用心理学理论来更好地理解产品和服务营销的各个方面的手稿适合提交。