为什么消费者会颠覆品牌?调查主观幸福感对品牌回避的影响

{"title":"为什么消费者会颠覆品牌?调查主观幸福感对品牌回避的影响","authors":"Abhisek Kuanr, Debasis Pradhan, Teidorlang Lyngdoh, Michael S. W. Lee","doi":"10.1002/mar.21606","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":" ","pages":""},"PeriodicalIF":8.9000,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"20","resultStr":"{\"title\":\"Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance\",\"authors\":\"Abhisek Kuanr, Debasis Pradhan, Teidorlang Lyngdoh, Michael S. W. Lee\",\"doi\":\"10.1002/mar.21606\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":48373,\"journal\":{\"name\":\"Psychology & Marketing\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":8.9000,\"publicationDate\":\"2021-10-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"20\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Psychology & Marketing\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1002/mar.21606\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Psychology & Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1002/mar.21606","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}