旅行者的评价是否取决于目的地?沿海和城市对等住宿的分析

IF 8.9 2区管理学 Q1 BUSINESS

Psychology & Marketing Pub Date : 2021-10-16 DOI:10.1002/mar.21608

M. J. Sánchez-Franco, Manuel Rey-Moreno

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引用次数: 15

摘要

我们的研究采用了一种以服务为导向的方法，深入探索Airbnb客人在评论中公开分享的主观体验。我们处理的数据集包含2017年至2020年间爱彼迎在沿海和城市目的地住宿的73557条评论。基于BERTopic方法的主题建模被应用于检测密集的评论集群，并在每个集群中识别一个与核心和基本共享服务以及周围特征相关的高度相关和可解释的主题。因此，我们的研究可以更深入地了解城市与沿海目的地以及客人偏好之间的关系。此外，它使房东能够根据客户体验区分旅游短租住宿

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Do travelers' reviews depend on the destination? An analysis in coastal and urban peer‐to‐peer lodgings

Our research applies a service, feature ‐ oriented approach to deeply explore the subjective experiences shared publicly by Airbnb guests in their reviews. Our processed data set contains 73,557 reviews of Airbnb stays in coastal and urban destinations between 2017 and 2020. A topic modeling based on the BERTopic approach is applied to detect dense clusters of reviews and identify one highly relevant and interpretable topic per cluster related to core and essential sharing services and surrounding features. Our study, therefore, allows a higher understanding of the relationships between urban versus coastal destinations and guests' preferences. Furthermore, it enables hosts to differentiate the touristic short ‐ rentals lodgings according to customer experiences

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来源期刊

Psychology & Marketing Multiple-

CiteScore

12.10

自引率

20.90%

发文量

127

期刊介绍： Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission.