To earmark or not to earmark when gift‐giving: Gift‐givers' and gift‐recipients' diverging preferences for earmarked cash gifts

IF 8.9 2区管理学 Q1 BUSINESS

Psychology & Marketing Pub Date : 2021-10-06 DOI:10.1002/mar.21605

Julian Givi, Gopal Das

引用次数: 5

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送礼时指定用途或不指定用途：送礼者和受赠者对指定现金礼物的偏好不同

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来源期刊

Psychology & Marketing Multiple-

CiteScore

12.10

自引率

20.90%

发文量

127

期刊介绍： Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission.