“Right” on the day: How the timing of date‐specific promotions influences consumer responses

IF 8.9 2区管理学 Q1 BUSINESS

Psychology & Marketing Pub Date : 2021-10-11 DOI:10.1002/mar.21607

Huixin Deng, Liyin Jin, Qian Xu

引用次数: 3

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当天的“正确”：特定日期促销的时间安排如何影响消费者的反应

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来源期刊

Psychology & Marketing Multiple-

CiteScore

12.10

自引率

20.90%

发文量

127

期刊介绍： Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission.