Psychology & Marketing最新文献_第9页

I will say “No” to that cookie: How imagined future self‐regulation drives current self‐regulation 我会对饼干说“不”：想象中的未来自我调节如何驱动当前的自我调节

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-12-04 DOI: 10.1002/mar.21625

Jihye Park, Youjae Yi

引用次数: 5

Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines. 人类与聊天机器人:理解情感在疫苗健康营销沟通中的作用。

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-12-01 Epub Date: 2021-07-27 DOI: 10.1002/mar.21556

Wan-Hsiu Sunny Tsai, Di Lun, Nicholas Carcioppolo, Ching-Hua Chuan

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引用次数: 29

When a prior indulgent choice promotes a subsequent indulgent choice: The justification mechanism 当先前的放纵选择促进了随后的放纵选择：正当性机制

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-11-29 DOI: 10.1002/mar.21621

N. Akamatsu, Reo Fukuda

引用次数: 4

How sampling high‐ and low‐quality products affects enjoyment 对高质量和低质量产品取样如何影响享受

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-11-26 DOI: 10.1002/mar.21616

Anika Stuppy, B. Van den Bergh

引用次数: 3

Mitigating the negative effects of service failure through customer identification 通过客户识别减轻服务失败的负面影响