Psychology & Marketing最新文献_第8页

Form and substance: Visual content in CSR reports and investors’ perceptions 形式和实质：企业社会责任报告中的视觉内容和投资者的看法

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-12-23 DOI: 10.1002/mar.21635

Anna C. Invernizzi, M. Bellucci, Diletta Acuti, Giacomo Manetti

引用次数: 11

Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation 虚拟营销中沉浸式媒体和叙事信息的战略使用:了解远程呈现和运输的作用

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-12-23 DOI: 10.1002/mar.21630

Chen Chen, Mike Z. Yao

引用次数: 25

Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy COVID - 19疫苗供应短缺降低了人们对疫苗接种优先级的认识，并增加了对疫苗的犹豫

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-12-16 DOI: 10.1002/mar.21629

Beatriz Pereira, Amy Greiner Fehl, Stacey R. Finkelstein, G. Jiga‐Boy, Marta Caserotti

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引用次数: 13

The impact of self‐service versus interpersonal contact on customer–brand relationship in the time of frontline technology infusion 在一线技术注入时代，自助服务与人际接触对客户-品牌关系的影响

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-12-13 DOI: 10.1002/mar.21628

HeeKyung Lee, Youjae Yi

引用次数: 13

Effects of plan specificity and eveningness–morningness orientation on health goal pursuit 计划专一性和早晚倾向对健康目标追求的影响

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-12-13 DOI: 10.1002/mar.21624

Jayati Sinha, Fang‐Chi Lu

引用次数: 3

What makes products look premium? The impact of product convenience on premiumness perception 是什么让产品看起来很高档?产品便利性对优质感知的影响