{"title":"人工智能在市场营销、消费者研究和心理学中的应用:系统的文献综述和研究议程","authors":"Marcello M. Mariani, R. Perez‐Vega, Jochen Wirtz","doi":"10.1002/mar.21619","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":" ","pages":""},"PeriodicalIF":8.9000,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"119","resultStr":"{\"title\":\"AI in marketing, consumer research and psychology: A systematic literature review and research agenda\",\"authors\":\"Marcello M. Mariani, R. Perez‐Vega, Jochen Wirtz\",\"doi\":\"10.1002/mar.21619\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":48373,\"journal\":{\"name\":\"Psychology & Marketing\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":8.9000,\"publicationDate\":\"2021-12-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"119\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Psychology & Marketing\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1002/mar.21619\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Psychology & Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1002/mar.21619","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
期刊介绍:
Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission.