Psychology & Marketing最新文献_第7页

Progress in partial least squares structural equation modeling use in marketing research in the last decade 偏最小二乘结构方程模型在近十年市场研究中的应用进展

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2022-01-27 DOI: 10.1002/mar.21640

M. Sarstedt, Joseph F. Hair, Mandy Pick, B. Liengaard, Lăcrămioara Radomir, C. Ringle

引用次数: 186

Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism COVID - 19大流行是否使我们更加物质主义?COVID - 19和封锁限制对物质主义认可的影响

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2022-01-24 DOI: 10.1002/mar.21627

Olaya Moldes, Denitsa Dineva, Lisbeth Ku

{"title":"Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism","authors":"Olaya Moldes, Denitsa Dineva, Lisbeth Ku","doi":"10.1002/mar.21627","DOIUrl":"https://doi.org/10.1002/mar.21627","url":null,"abstract":"Abstract The COVID‐19 pandemic has led to an increase in the factors that typically facilitate the endorsement of materialistic values (e.g., higher media consumption, stress and anxiety, loneliness, death anxiety, and lower moods). In this paper, we examine how contextual changes affecting the antecedents of materialism influence its advocacy with a mixed‐method approach. First, a correlational study (Study 1) suggests that increases in media consumption and stress and anxiety during the pandemic predicted current levels of materialism, however, these effects were limited. Second, contrary to our expectations, a longitudinal study (Study 2) shows that people's focus on money decreased during the pandemic. Last, a social media content analysis (Study 3) reveals a downward trend in users’ online discourses about consumption‐related behaviors, but an upward trend in brands promoting spending as a way to attain well‐being. The observed effects could fuel deeper societal change in the labor market and in consumer behavior, and have further implications for individual and societal well‐being in a post‐pandemic world. We recommend future interventions aimed at diminishing materialistic attitudes to examine the effects of decreasing media consumption and to explore how other factors introduced by the pandemic (e.g., a health or well‐being focus) might moderate its advocacy.","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":"39 1","pages":"892 - 905"},"PeriodicalIF":6.7,"publicationDate":"2022-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42060582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 18

Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory 社交媒体上的增强现实过滤器。基于使用和满足理论分析可玩性的驱动因素

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2022-01-18 DOI: 10.1002/mar.21639

Sergio Ibáñez-Sánchez, Carlos Orús, C. Flavián

引用次数: 40

Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations 探索绿色和可持续购买行为的前因：不同世代之间的比较

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2022-01-07 DOI: 10.1002/mar.21637

C. Casalegno, E. Candelo, Gabriele Santoro

引用次数: 44

The impact of COVID-19 on consumer evaluation of authentic advertising messages. 新冠肺炎疫情对消费者评价真实广告信息的影响。

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2022-01-01 Epub Date: 2021-08-10 DOI: 10.1002/mar.21574

Jooyoung Park, Jungkeun Kim, Daniel C Lee, Seongseop S Kim, Benjamin G Voyer, Changju Kim, Billy Sung, Hector Gonzalez-Jimenez, Fernando Fastoso, Yung K Choi, Sukki Yoon

{"title":"The impact of COVID-19 on consumer evaluation of authentic advertising messages.","authors":"Jooyoung Park, Jungkeun Kim, Daniel C Lee, Seongseop S Kim, Benjamin G Voyer, Changju Kim, Billy Sung, Hector Gonzalez-Jimenez, Fernando Fastoso, Yung K Choi, Sukki Yoon","doi":"10.1002/mar.21574","DOIUrl":"https://doi.org/10.1002/mar.21574","url":null,"abstract":"<p><p>This study investigates the relationship between the COVID-19 threat and consumer evaluation of a product with authenticity appeals in advertisements. We propose that threatening situations like COVID-19 motivate consumers to lower their uncertainty and increase their preference for products with authentic advertising messages. Because individuals react differently to threatening environments according to their early-life experiences, commonly reflected in childhood socioeconomic status, we examined whether childhood socioeconomic status moderates the relationship between threat and consumer evaluation of authenticity in advertisements. First, secondary data from Google Trends provided empirical support for our predictions. In additional experimental studies, participants evaluated different target products in four studies that either manipulated (Studies 2 and 3) or measured (Studies 4 and 5) COVID-19 threat. Our results provide converging evidence that consumers positively evaluate products with authentic advertising messages under the COVID-19 threat. Consumers' motivation to lower their uncertainty underlies the effect of COVID-19 threat on their evaluation of authentic messages (Study 3). This attempt to reduce uncertainty is more likely to occur for consumers with relatively higher childhood socioeconomic status (Studies 4 and 5). These findings suggest that using authenticity appeals during a pandemic could effectively reduce consumers' perceived uncertainty and generate positive consumer evaluations.</p>","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":"39 1","pages":"76-89"},"PeriodicalIF":6.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/mar.21574","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"39429555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 33

“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations “你发帖，我旅行。”博客作者的可信度、数字参与度和旅行者的行为意向：享乐和功利动机的中介作用

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-12-30 DOI: 10.1002/mar.21638

Giada Mainolfi, Letizia Lo Presti, Vittoria Marino, Raffaele Filieri

引用次数: 22

Mindfulness enhances the values that promote sustainable consumption 正念增强了促进可持续消费的价值观

IF 6.7 2区管理学

Psychology & Marketing Pub Date : 2021-12-30 DOI: 10.1002/mar.21636

T. Kaur, M. Luchs

引用次数: 9

Motivations of playing digital games: A review and research agenda 玩数字游戏的动机:回顾和研究议程