偏最小二乘结构方程模型在近十年市场研究中的应用进展

IF 8.9 2区管理学 Q1 BUSINESS

Psychology & Marketing Pub Date : 2022-01-27 DOI:10.1002/mar.21640

M. Sarstedt, Joseph F. Hair, Mandy Pick, B. Liengaard, Lăcrămioara Radomir, C. Ringle

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引用次数: 186

摘要

慕尼黑管理学院，路德维希-马克西米利安-慕尼黑大学(慕尼黑)，德国慕尼黑，罗马尼亚克卢日-纳波卡babeus - bolai大学经济与工商管理学院，罗马尼亚南阿拉巴马大学米切尔商学院，阿拉巴马州莫比尔，美国经济与管理学院，奥托-冯-格里克-马格德堡大学，马格德堡，德国奥胡斯大学经济与商业经济系，丹麦奥胡斯，汉堡工业大学(TUHH)，德国汉堡

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Progress in partial least squares structural equation modeling use in marketing research in the last decade

Munich School of Management, Ludwig‐Maximilians‐University Munich, Munich, Germany Faculty of Economics and Business Administration, Babeș‐Bolyai University, Cluj‐Napoca, Romania Mitchell College of Business, University of South Alabama, Mobile, Alabama, USA Faculty of Economics and Management, Otto‐von‐Guericke‐University Magdeburg, Magdeburg, Germany Department of Economics and Business Economics, Aarhus University, Aarhus, Denmark Hamburg University of Technology (TUHH), Hamburg, Germany

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来源期刊

Psychology & Marketing Multiple-

CiteScore

12.10

自引率

20.90%

发文量

127

期刊介绍： Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission.