{"title":"虚拟营销中沉浸式媒体和叙事信息的战略使用:了解远程呈现和运输的作用","authors":"Chen Chen, Mike Z. Yao","doi":"10.1002/mar.21630","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":" ","pages":""},"PeriodicalIF":8.9000,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"25","resultStr":"{\"title\":\"Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation\",\"authors\":\"Chen Chen, Mike Z. Yao\",\"doi\":\"10.1002/mar.21630\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":48373,\"journal\":{\"name\":\"Psychology & Marketing\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":8.9000,\"publicationDate\":\"2021-12-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"25\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Psychology & Marketing\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1002/mar.21630\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Psychology & Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1002/mar.21630","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
期刊介绍:
Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission.