Business Horizons最新文献_第6页

Inside front cover - ed board 内部前盖板

IF 5.8 3区管理学

Business Horizons Pub Date : 2025-01-01 DOI: 10.1016/S0007-6813(24)00166-6

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Answering the three pivotal questions of why, how, what: Advice for authors 回答“为什么”、“怎样”、“什么”这三个关键问题：给作者的建议

IF 5.8 3区管理学

Business Horizons Pub Date : 2025-01-01 DOI: 10.1016/j.bushor.2024.09.005

Idalene F. Kesner

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Content creators at a crossroads between decentralized and centralized social media 内容创作者面临分散式社交媒体的十字路口

IF 5.8 3区管理学

Business Horizons Pub Date : 2025-01-01 DOI: 10.1016/j.bushor.2024.04.010

Hamid Khobzi , Ana Isabel Canhoto , Mohammad Sadegh Ramezani

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Seven recommendations for managing projectification 管理项目的七条建议

IF 5.8 3区管理学

Business Horizons Pub Date : 2025-01-01 DOI: 10.1016/j.bushor.2023.10.001

Steve Lovett , Taiwo Abraham , Joo Jung

{"title":"Seven recommendations for managing projectification","authors":"Steve Lovett , Taiwo Abraham , Joo Jung","doi":"10.1016/j.bushor.2023.10.001","DOIUrl":"10.1016/j.bushor.2023.10.001","url":null,"abstract":"<div><div>Over the past half-century, projects and project-based work have become more and more important to organizations. This may be inevitable due to the increasing volatility, uncertainty, complexity, and ambiguity of our modern world. Many organizations routinely use project structures to develop new products, enter new markets, or upgrade IT systems, for example. A project is a set of tasks aimed at achieving a specific outcome, and a project structure is a temporary structure within which the tasks are performed. Projectification is a process of change whereby organizations increasingly adopt a project way of work. Hence, a projectified organization becomes a hybrid of temporary structures managed as projects and permanent structures managed as functions or departments. Projectification has many downsides, some of which stem from increased organizational complexity. Still, projectification fosters innovation and change, making it a necessary feature in many modern organizations. Ideally, projectification should be done gradually, and it requires significant changes throughout the organization. In this article, we present seven recommendations for senior managers in projectifying organizations.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"68 1","pages":"Pages 21-32"},"PeriodicalIF":5.8,"publicationDate":"2025-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135760850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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Beyond the ephemeral: Scaling experiences through productization 超越短暂：通过产品化扩展体验

IF 5.8 3区管理学

Business Horizons Pub Date : 2025-01-01 DOI: 10.1016/j.bushor.2024.04.015

Louis-Etienne Dubois , B. Joseph Pine II , Janne Harkonen

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Not just for play: Why the metaverse should be leveraged for cocreation 不只是为了玩：为什么虚拟世界应该被用于共同创造

IF 5.8 3区管理学

Business Horizons Pub Date : 2025-01-01 DOI: 10.1016/j.bushor.2023.11.002

Yuna Kim

{"title":"Not just for play: Why the metaverse should be leveraged for cocreation","authors":"Yuna Kim","doi":"10.1016/j.bushor.2023.11.002","DOIUrl":"10.1016/j.bushor.2023.11.002","url":null,"abstract":"<div><div>Cocreation acknowledges consumers as collaborators rather than as mere recipients of products. While web-based platforms have facilitated the cocreation process by enabling firms to interact with a large number of consumers directly, continuously, and in real time, this article proposes that the metaverse, which refers to an interconnected network of virtual worlds that can be experienced synchronously by an unlimited number of users, should also be considered as a platform for cocreation. Although many firms are focusing on leveraging the metaverse to increase consumer engagement or to enhance retail experiences, this article focuses on its potential to eliminate knowledge and experience boundaries, which have been identified as a limitation of cocreating with consumers. Specifically, the metaverse enables consumers to develop innovative new product ideas by creating immersive environments that blend physical and virtual worlds to provide near-realistic experiences that were once beyond the scope of consumers’ normal experiences. I propose that the metaverse allows firms to incorporate essential elements of cocreation in immersive environments, and I provide guidelines on how the metaverse can be used effectively by integrating new experiences (extended reality), new motivations (shared experiences), and new partners (Gen Z).</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"68 1","pages":"Pages 45-54"},"PeriodicalIF":5.8,"publicationDate":"2025-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135370337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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Opening the floodgates: How big companies can reap the benefits of internal crowdfunding 打开闸门：大公司如何从内部众筹中获益

IF 5.8 3区管理学

Business Horizons Pub Date : 2025-01-01 DOI: 10.1016/j.bushor.2023.09.003

Claus P. Schöttl , Christian Homma , Tim G. Schweisfurth , Christina Raasch

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Tulsa Remote: An Interview with Justin Harlan and Evelyn Gallagher 塔尔萨遥控器：采访贾斯汀·哈兰和伊芙琳·加拉格尔

IF 5.8 3区管理学

Business Horizons Pub Date : 2025-01-01 DOI: 10.1016/j.bushor.2024.10.001

David J. Faulds, P.S. Raju

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Explaining Gen Z’s desire for hybrid work in corporate, family, and entrepreneurial settings 解释 Z 世代在企业、家庭和创业环境中对混合工作的渴望

IF 5.8 3区管理学

Business Horizons Pub Date : 2025-01-01 DOI: 10.1016/j.bushor.2024.02.008

María Lucila Osorio, Sergio Madero

{"title":"Explaining Gen Z’s desire for hybrid work in corporate, family, and entrepreneurial settings","authors":"María Lucila Osorio, Sergio Madero","doi":"10.1016/j.bushor.2024.02.008","DOIUrl":"10.1016/j.bushor.2024.02.008","url":null,"abstract":"<div><div>As the current future workforce, Generation Z provides unique advantages and challenges for the contemporary workplace. To harness its full potential, employers need to adapt their practices to accommodate the preferences of these workers, such as flexible work arrangements and work-life balance, and thereby tap into this generation’s wellspring of talent with an enhanced employee value proposition. To facilitate such employer appeals, this study seeks a clearer understanding of why Gen Z prefers hybrid work. By analyzing key factors related to infrastructure, amenities, services, social engagement, flexibility, and remote work advantages, the current research sheds new light on the drivers of this inclination and its implications for the contemporary workplace. Notably, the results clarify that the relative influence of each factor depends not on demographics but rather on the type of work environment that Gen Zers seek to join: a corporate setting, a family business, or an entrepreneurial venture. This evidence in turn suggests some guidelines for employers that seek to attract and retain Gen Z, according to their intrinsic characteristics, work environment, and current best practices.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"68 1","pages":"Pages 83-93"},"PeriodicalIF":5.8,"publicationDate":"2025-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139953379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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Managing contingent relationships with customers: Examining MNCs’ social media crises in Mainland China 管理偶然的客户关系：跨国公司在中国大陆的社交媒体危机

IF 5.8 3区管理学

Business Horizons Pub Date : 2024-11-26 DOI: 10.1016/j.bushor.2024.11.002

Yang Cheng , Weikai Jin , Kaijie Zhang , Xintong Bai , Yinghang Zhang , Binyuan Shi

{"title":"Managing contingent relationships with customers: Examining MNCs’ social media crises in Mainland China","authors":"Yang Cheng , Weikai Jin , Kaijie Zhang , Xintong Bai , Yinghang Zhang , Binyuan Shi","doi":"10.1016/j.bushor.2024.11.002","DOIUrl":"10.1016/j.bushor.2024.11.002","url":null,"abstract":"<div><div>This study seeks to tackle the challenges faced by multinational companies (MNCs) in managing their relationships with their customers, particularly in the context of negative events within marketing. To address these issues, the study investigates the contingent relationships between brands and their customers, and it draws on two pertinent social media crises involving Tesla and Mercedes-Benz, both prominent multinational automobile companies operating in mainland China. The research highlights the dynamic relationship process by tracking stances and relationship modes between brands and customers. Findings emphasize the influence of social media on crisis communication and the significance of cross-cultural factors in managing relationships in crises. The study enriches contingent organization-public relationships (COPRs) and contingency theories, offering theoretical insights and practical implications for effective crisis management, emphasizing the need for contingency-based strategies and cross-cultural understanding in corporate communication.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"68 2","pages":"Pages 165-180"},"PeriodicalIF":5.8,"publicationDate":"2024-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143396208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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