Business Horizons最新文献_第7页

Advancing toward the development of a discipline of negative events in marketing: A managerial perspective 市场营销中负面事件学科的发展：管理视角

IF 5.8 3区管理学

Business Horizons Pub Date : 2024-11-23 DOI: 10.1016/j.bushor.2024.11.003

Yany Grégoire , Daniel Laufer

引用次数: 0

Walking away: Investigating the adverse impact of FOMO appeals on FOMO-prone consumers 走开：调查FOMO对FOMO倾向的消费者的不利影响

IF 5.8 3区管理学

Business Horizons Pub Date : 2024-11-21 DOI: 10.1016/j.bushor.2024.11.001

Nada Morsi , Elisabete Sá , Joaquim Silva

{"title":"Walking away: Investigating the adverse impact of FOMO appeals on FOMO-prone consumers","authors":"Nada Morsi , Elisabete Sá , Joaquim Silva","doi":"10.1016/j.bushor.2024.11.001","DOIUrl":"10.1016/j.bushor.2024.11.001","url":null,"abstract":"<div><div>Consumers prone to the fear of missing out (FOMO) are propelled by a compelling urge to imitate the behaviors of their peers, rendering them susceptible to purchasing triggers. Despite the pervasive use of FOMO in marketing, scant attention has been given to the assessments made by FOMO-prone consumers regarding potentially negative interactions with brands induced in this manner. This gap is significant because FOMO-induced behavior can be detrimental to psychological well-being. In this study, we interviewed 57 FOMO-prone consumers, employing the Critical Incident Technique. Our aim was to delve into the most impactful FOMO appeals and the cognitive, emotional, and behavioral effects caused by FOMO-induced purchases. While FOMO triggers can effectively prompt immediate purchases and lead to positive behavioral intentions, they frequently generate negative cognitive and emotional effects for consumers. The study categorizes FOMO-prone consumers into four distinct types based on their intention to recommend the brand and make similar purchases in the future: Butterflies, Devotees, Endorsers, and Shopaholics. The study enriches our understanding of consumer behavior and marketing by illuminating the adverse effects of FOMO appeals on consumers. In addition, it offers valuable insights for companies regarding the perceived manipulative nature of FOMO marketing appeals and its lasting impact on brands. Furthermore, it advocates a more ethical approach to sales to safeguard vulnerable, FOMO-prone consumers.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"68 2","pages":"Pages 197-212"},"PeriodicalIF":5.8,"publicationDate":"2024-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143396213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Preparing for the inevitable: Strategically navigating negative publicity in the contemporary business landscape 为不可避免的事情做准备：在当代商业环境中策略性地引导负面宣传

IF 5.8 3区管理学

Business Horizons Pub Date : 2024-11-04 DOI: 10.1016/j.bushor.2024.10.010

Asheen Heranga Hettiarachchi Maha Hettiarachchige, Francesca Cabiddu, Ludovica Moi

{"title":"Preparing for the inevitable: Strategically navigating negative publicity in the contemporary business landscape","authors":"Asheen Heranga Hettiarachchi Maha Hettiarachchige, Francesca Cabiddu, Ludovica Moi","doi":"10.1016/j.bushor.2024.10.010","DOIUrl":"10.1016/j.bushor.2024.10.010","url":null,"abstract":"<div><div>In the contemporary business landscape, the effective management of negative publicity stands as a critical challenge for organizations seeking sustained success. This prompts a crucial inquiry: How should firms handle different instances of negative publicity? This article presents a strategic and comprehensive review of existing approaches to navigating the complexities of negative publicity. While not rooted in an empirical study, this work contributes to the literature through a systematic literature review encompassing 63 peer-reviewed journal publications spanning from 2008 to 2022. We find that effective management of negative publicity depends on a dual-focused strategy. On the one hand, firms must deploy proactive measures to prevent the effects of a negative event; on the other hand, they need to enact strategies to promptly respond to a negative event once it transpires. Therefore, we propose a framework capturing the pre- and post-negative-publicity strategies that firms can adopt in situation-specific contexts. Within this framework, we establish connections between these strategies and two types of negative publicity (value-based and performance-based), along with the sources of negative publicity situations, identifying customers, employees, and the company itself as critical triggers.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"68 2","pages":"Pages 139-151"},"PeriodicalIF":5.8,"publicationDate":"2024-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143396189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Too woke or not too woke, that is the question: Brand responses to culture wars 太清醒还是不太清醒，这是一个问题：品牌如何应对文化战争

IF 5.8 3区管理学

Business Horizons Pub Date : 2024-11-02 DOI: 10.1016/j.bushor.2024.10.011

Nada Hashmi , Conwell S. Worthington III , Anjali S. Bal , Kelly Weidner , Gary Ottley

引用次数: 0

The diminishing halo effect: Celebrities and negative events in marketing 光环效应减弱：营销中的名人和负面事件

IF 5.8 3区管理学

Business Horizons Pub Date : 2024-11-02 DOI: 10.1016/j.bushor.2024.10.012

Yuanyuan (Gina) Cui , Patrick van Esch , Brad Eskridge , Cleone Ladlow , Gavin Northey

{"title":"The diminishing halo effect: Celebrities and negative events in marketing","authors":"Yuanyuan (Gina) Cui , Patrick van Esch , Brad Eskridge , Cleone Ladlow , Gavin Northey","doi":"10.1016/j.bushor.2024.10.012","DOIUrl":"10.1016/j.bushor.2024.10.012","url":null,"abstract":"<div><div>Celebrities have long been utilized by brands to enhance their products and services, with the underlying assumption that the celebrity’s positive attributes and public image would transfer a halo effect to the endorsed products. However, recent years have witnessed a paradigm shift in this phenomenon, marked by a growing number of negative marketing events involving celebrities. We identify several key themes, including consumer attributions, psychological processes, social media amplification, consumer empowerment, and cultural shifts. Each contributes to a holistic understanding of why and how negative events involving celebrities can lead to a diminishing halo effect. Depending on whether consumers attribute the event internally or externally, their response can vary and, subsequently, affect the celebrity’s halo effect. Overlaying attribution theory provides deeper insights into the dynamics of consumer perception and response in the context of negative events in marketing. Understanding how consumers attribute causality to negative events and the psychological mechanisms that underpin their responses provides valuable insights for celebrities, brands, and marketers navigating the challenges of the digital age.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"68 2","pages":"Pages 181-195"},"PeriodicalIF":5.8,"publicationDate":"2024-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143396212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Inside front cover - ed board 封面内页 - 编委

IF 5.8 3区管理学

Business Horizons Pub Date : 2024-10-17 DOI: 10.1016/S0007-6813(24)00130-7

引用次数: 0

CIBER Acknowledgment CIBER 鸣谢

IF 5.8 3区管理学

Business Horizons Pub Date : 2024-10-17 DOI: 10.1016/S0007-6813(24)00137-X

引用次数: 0

Design-led innovation as a generative source of competitive advantage 以设计为主导的创新是竞争优势的生成来源

IF 7 3区管理学

Business Horizons Pub Date : 2024-10-11 DOI: 10.1016/j.bushor.2024.10.003

Mark Ward , Oleksiy Osiyevskyy

引用次数: 0

Leveraging friendshoring in response to sanctions: Essential insights for global managers 利用友谊来应对制裁：全球管理者的基本见解

IF 7 3区管理学

Business Horizons Pub Date : 2024-10-09 DOI: 10.1016/j.bushor.2024.10.002

Anton Klarin , Sergey Sosnovskikh

{"title":"Leveraging friendshoring in response to sanctions: Essential insights for global managers","authors":"Anton Klarin , Sergey Sosnovskikh","doi":"10.1016/j.bushor.2024.10.002","DOIUrl":"10.1016/j.bushor.2024.10.002","url":null,"abstract":"<div><div><span>As the world has become increasingly hostile and politicized, sanctions have become an often-used tool for enforcing global rules. Nevertheless, organizations engaged in international trade<span> have found ways to circumvent imposed sanctions and to deliver goods and services to the sanctioned markets through a variety of means, including offshoring, nearshoring, and, most importantly, friendshoring. There has been a notable increase in these shoring phenomena, especially in the context of global disruptions, including the COVID-19 pandemic, the United States and China trade conflicts, and sanctions related to the Russia–Ukraine War. This study offers a rich account of how organizations overcome </span></span>economic sanctions<span> that lead to restrictions in trade among trading partners. After holding in-depth interviews with representatives from 44 organizations involved in trade in nine imposing, intermediary, and targeted countries, we synthesized six main friendshoring strategies often used in instances where sanctions are imposed. We end by offering prescriptive guidance for managers whose companies face difficult shoring decisions because of sanctions.</span></div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"68 5","pages":"Pages 673-685"},"PeriodicalIF":7.0,"publicationDate":"2024-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144890688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The challenges of managing two crises simultaneously: An interview with Tony Clifford, managing director of Pan Pac Forest Products Ltd 同时应对两场危机的挑战：采访泛太平洋林产品有限公司董事总经理托尼·克利福德

IF 7 3区管理学

Business Horizons Pub Date : 2024-09-28 DOI: 10.1016/j.bushor.2024.09.004

Daniel Laufer

引用次数: 0