Business Horizons最新文献

Feeling the future: AI-enhanced business education 感受未来：人工智能增强的商业教育

IF 9.4 3区管理学

Business Horizons Pub Date : 2026-09-01 Epub Date: 2026-05-14 DOI: 10.1016/j.bushor.2026.05.006

Cong Feng, Aisha Ghimire, Kexin Xiang

{"title":"Feeling the future: AI-enhanced business education","authors":"Cong Feng, Aisha Ghimire, Kexin Xiang","doi":"10.1016/j.bushor.2026.05.006","DOIUrl":"10.1016/j.bushor.2026.05.006","url":null,"abstract":"<div><div>This article presents a framework for transforming business education by leveraging generative artificial intelligence (GenAI) to develop students’ emotional intelligence, which represents a critical human advantage in the emerging feeling economy. As AI masters mechanical and analytical tasks, the competitive edge of business graduates increasingly relies on their emotional capabilities. Yet current curricula remain misaligned with this shift. We offer a comprehensive implementation roadmap for business schools, introducing innovative pedagogical approaches like AI-enhanced empathy simulations, virtual role-playing with AI agents, and real-time emotional feedback systems. Our disciplinary analysis identifies how marketing and management can lead this transformation while other disciplines play important complementary roles. The article offers staged implementation strategies tailored to institutions at varying readiness levels, encompassing faculty development, curriculum redesign, and ethical considerations. By integrating the three intelligences framework with practical teaching methods, business schools can systematically develop the emotional capabilities that business graduates need for future workplaces. This actionable approach helps business educators bridge the growing gap between traditional analytical education and the emotionally driven demands of tomorrow’s economy.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"69 5","pages":"Pages 703-718"},"PeriodicalIF":9.4,"publicationDate":"2026-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148960788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The future is here! Recognizing the need to revitalize and transform business education via digital integration 未来就在这里！认识到需要通过数字化整合振兴和转变商业教育

IF 9.4 3区管理学

Business Horizons Pub Date : 2026-09-01 Epub Date: 2026-05-28 DOI: 10.1016/j.bushor.2026.05.011

Jestine Philip, Gordon B. Schmidt, Aditya Simha, David Rosen

{"title":"The future is here! Recognizing the need to revitalize and transform business education via digital integration","authors":"Jestine Philip, Gordon B. Schmidt, Aditya Simha, David Rosen","doi":"10.1016/j.bushor.2026.05.011","DOIUrl":"10.1016/j.bushor.2026.05.011","url":null,"abstract":"<div><div>Business education is undergoing rapid transformations thanks to advancements in emerging technologies. Business school leaders are engaging in identifying approaches to revitalize business education, preparing students to succeed in a technologically advancing workplace. Primarily anchored in the concept of digital transformation, our article provides practical guidance to help business schools integrate artificial intelligence (AI) into their curricula and infrastructure, benefiting students, faculty, administration, and leadership. We offer a roadmap that lays out current industry trends and articulates pertinent action items, related cost efforts, and associated benefits for business education. This article positions business schools to instill a human-AI augmentation mindset in students, faculty, staff, and leadership that prepares them to work with ever-changing technologies. Regularly revising business course curricula to stay aligned with evolving industry needs is key to providing topical content and meaningful skill development opportunities for students. We argue that these efforts directly enhance student employability and learning, better preparing students to succeed in the increasingly technology-enabled workplace.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"69 5","pages":"Pages 681-689"},"PeriodicalIF":9.4,"publicationDate":"2026-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148960790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Rebalancing business school offerings in a destabilized higher education market 在不稳定的高等教育市场中重新平衡商学院课程

IF 9.4 3区管理学

Business Horizons Pub Date : 2026-09-01 Epub Date: 2026-06-04 DOI: 10.1016/j.bushor.2026.06.003

Amy Watson, Jen Riley, Morgan M. Bryant, Kate Nicewicz, Tiffanie Turner-Henderson

{"title":"Rebalancing business school offerings in a destabilized higher education market","authors":"Amy Watson, Jen Riley, Morgan M. Bryant, Kate Nicewicz, Tiffanie Turner-Henderson","doi":"10.1016/j.bushor.2026.06.003","DOIUrl":"10.1016/j.bushor.2026.06.003","url":null,"abstract":"<div><div>Business school deans and academic leaders are making high-stakes strategic decisions in an environment defined by enrollment pressure, growing skepticism regarding degree value, intensified competition from alternative credentials, rapid technological change, and constrained internal capacity. While calls for transformation are widespread, administrators often lack a clear framework for deciding what to change, why those changes are necessary, and how to take action under institutional constraints. This article offers a practical decision framework designed explicitly for business school leaders. Drawing on a marketing systems perspective, we position business school offerings as the central object of strategy and show how stakeholders evaluate those offerings based on perceived self-interest, mutuality, and morality. The framework presents six interconnected social mechanisms that shape how offerings are interpreted, legitimized, and acted upon by students, faculty, employers, policymakers, donors, and technology firms. Rather than prescribing specific solutions, the framework helps leaders diagnose misalignment, anticipate resistance, and make defensible tradeoffs about where to invest, what to prioritize, and what to discontinue. By translating system-level pressures into actionable guidance, this article equips business school administrators to rebuild trust, mobilize constrained internal labor, and make coherent strategic decisions in a rapidly changing higher education landscape.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"69 5","pages":"Pages 671-680"},"PeriodicalIF":9.4,"publicationDate":"2026-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148960789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Modeling minds: How business model thinking and GenAI transform strategic learning 建模思维：商业模式思维和GenAI如何转变战略学习

IF 9.4 3区管理学

Business Horizons Pub Date : 2026-09-01 Epub Date: 2026-05-14 DOI: 10.1016/j.bushor.2026.05.007

Robert Kreuzbauer

{"title":"Modeling minds: How business model thinking and GenAI transform strategic learning","authors":"Robert Kreuzbauer","doi":"10.1016/j.bushor.2026.05.007","DOIUrl":"10.1016/j.bushor.2026.05.007","url":null,"abstract":"<div><div>As generative AI (GenAI) reshapes the future of business education, a critical question emerges: How can we move beyond surface-level automation and truly elevate strategic thinking? This article introduces <em>business model thinking</em>, a structured, microeconomically grounded approach to strategic decision-making, as a powerful pedagogical complement to GenAI. Rather than treating AI as a source of ready-made answers, I show how it can serve as an interactive analytical coach when paired with foundational training in model-based reasoning. This article presents a two-phase hybrid teaching model implemented across undergraduate, graduate, and executive courses. Phase 1 equips students with core economic modeling skills like profit optimization and incentive analysis via hands-on, AI-free experimentation. Phase 2 integrates GenAI as a dynamic tool to refine, extend, and test analytical models. Survey data and qualitative feedback confirm that students not only develop stronger individual capabilities but also gain a shared analytical language for crossfunctional collaboration. I argue that business model thinking lays the foundation for a new type of AI-augmented learning organization in which strategic reasoning is scalable, collaborative, and continuously improving. This model enables organizations to structure knowledge, reduce coordination costs, and foster a culture of analytical clarity in the age of AI.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"69 5","pages":"Pages 623-634"},"PeriodicalIF":9.4,"publicationDate":"2026-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148949124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Inside front cover - ed board 内部前盖板

IF 9.4 3区管理学

Business Horizons Pub Date : 2026-09-01 Epub Date: 2026-09-04 DOI: 10.1016/S0007-6813(26)00114-X

引用次数: 0

Behavioral science and business education: Going beyond nudges for societal impact 行为科学和商业教育：超越推动社会影响

IF 9.4 3区管理学

Business Horizons Pub Date : 2026-09-01 Epub Date: 2026-06-15 DOI: 10.1016/j.bushor.2026.06.004

Rajiv Vaidyanathan, Scott Young, Praveen Aggarwal

{"title":"Behavioral science and business education: Going beyond nudges for societal impact","authors":"Rajiv Vaidyanathan, Scott Young, Praveen Aggarwal","doi":"10.1016/j.bushor.2026.06.004","DOIUrl":"10.1016/j.bushor.2026.06.004","url":null,"abstract":"<div><div>Over the past two decades, behavioral science has reshaped our understanding of human decision-making, revealing how cognitive biases, heuristics, and contextual influences affect individual and organizational behavior. The Association to Advance Collegiate Schools of Business (AACSB) has emphasized the need for business education to contribute meaningfully to societal impact. This article argues that integrating behavioral science into business education, both broadly and systematically, is essential to fulfilling this mission. Drawing on the distinction between the i-frame (individual-level) and the s-frame (system-level) approaches, we critique the current emphasis on individual decision-making and advocate for business education that also trains students to design behaviorally informed systems. This article offers concrete strategies for educators to embed dual-frame thinking in pedagogy by redesigning case studies and reconfiguring in-class exercises to engage students in school-wide, behavior-focused projects. The authors call for a reimagining of business education that equips students not only to make better decisions themselves but also to create environments in which better decisions are the default, enabling more equitable, ethical, and sustainable outcomes at scale.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"69 5","pages":"Pages 635-645"},"PeriodicalIF":9.4,"publicationDate":"2026-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148949125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Rethinking management education as craft education 重新思考管理教育作为工艺教育

IF 9.4 3区管理学

Business Horizons Pub Date : 2026-09-01 Epub Date: 2026-05-28 DOI: 10.1016/j.bushor.2026.05.010

Carsten Lund Pedersen, Rasmus Koss Hartmann

引用次数: 0

Rethinking business education for the gig economy: The Flex-Aware Framework for responsive teaching 零工经济下商业教育的反思：响应式教学的灵活意识框架

IF 9.4 3区管理学

Business Horizons Pub Date : 2026-09-01 Epub Date: 2026-04-22 DOI: 10.1016/j.bushor.2026.04.004

Nayereh Eftekhar

{"title":"Rethinking business education for the gig economy: The Flex-Aware Framework for responsive teaching","authors":"Nayereh Eftekhar","doi":"10.1016/j.bushor.2026.04.004","DOIUrl":"10.1016/j.bushor.2026.04.004","url":null,"abstract":"<div><div>There is a growing misalignment between traditional business school teaching models and the realities of students whose lives are shaped by gig economy labor, nonlinear career paths, and shifting definitions of educational value. Drawing on principles of design thinking and human-centered UX, I introduce the <em>Flex-Aware Framework</em>—a model for responsive pedagogy grounded in four interlocking elements: (1) empathy mapping, (2) modular course design, (3) asynchronous-first thinking, and (4) flexible assessment. The framework was developed via qualitative engagement with a cohort of entrepreneurship students and iterative collaboration with faculty. Then, it was piloted in three graduate-level courses over one semester. The study positions flexibility not as a dilution of academic rigor but as an innovation imperative, enabling rigorous learning within the complex constraints of students’ lives. Implementation strategies include embedding design thinking into faculty development, aligning institutional incentives with inclusive teaching practices, and leveraging data-driven insights to better understand evolving student contexts. I conclude with policy recommendations for scaling flex-aware approaches across higher education.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"69 5","pages":"Pages 659-669"},"PeriodicalIF":9.4,"publicationDate":"2026-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148960792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The future of business education: A period of renegotiation and redesign 商业教育的未来：一个重新谈判和重新设计的时期

IF 9.4 3区管理学

Business Horizons Pub Date : 2026-09-01 Epub Date: 2026-05-13 DOI: 10.1016/j.bushor.2026.05.005

Greg Fisher, Will Geoghegan, Carolyn Goerner

引用次数: 0

Minutes, not months: A practical guide for faculty to leverage GenAI in business education 几分钟，而不是几个月：教师在商业教育中利用GenAI的实用指南

IF 9.4 3区管理学

Business Horizons Pub Date : 2026-09-01 Epub Date: 2026-04-22 DOI: 10.1016/j.bushor.2026.04.006

Will Geoghegan, Erik Gonzalez-Mulé

{"title":"Minutes, not months: A practical guide for faculty to leverage GenAI in business education","authors":"Will Geoghegan, Erik Gonzalez-Mulé","doi":"10.1016/j.bushor.2026.04.006","DOIUrl":"10.1016/j.bushor.2026.04.006","url":null,"abstract":"<div><div>The advent of generative artificial intelligence (GenAI) is significantly altering both the content taught in business schools and how faculty design and deliver their courses, assess student learning, and develop their teaching skills. This article addresses a critical question for faculty: How can educators integrate GenAI into their teaching practices without becoming overwhelmed by the constant influx of new technological applications? This article distils a “minutes, not months” playbook that translates large language model (LLM) power into four high-impact faculty workflows: (1) curricular design and instructional content preparation; (2) teaching delivery; (3) assessment, feedback, and student support; and (4) evaluating teaching effectiveness and faculty development. Throughout each, we pair workflows with evidence of learning outcome parities (or gains), turnkey toolkits, example prompts, and ethical guardrails. The result is a practical guide that shifts a faculty orientation from a more traditional content producer to a strategic learning architect, enabling business school faculty to meet escalating demands for relevance, personalization, and lifelong learning in an AI-accelerated landscape.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"69 5","pages":"Pages 595-611"},"PeriodicalIF":9.4,"publicationDate":"2026-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148949118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0