Business Horizons最新文献_第2页

Not just for play: Why the metaverse should be leveraged for cocreation 不只是为了玩:为什么要利用虚拟世界进行共同创造

IF 5.8 3区管理学

Business Horizons Pub Date : 2025-01-01 DOI: 10.1016/j.bushor.2023.11.002

Yuna Kim

{"title":"Not just for play: Why the metaverse should be leveraged for cocreation","authors":"Yuna Kim","doi":"10.1016/j.bushor.2023.11.002","DOIUrl":"10.1016/j.bushor.2023.11.002","url":null,"abstract":"<div><div>Cocreation acknowledges consumers as collaborators rather than as mere recipients of products. While web-based platforms have facilitated the cocreation process by enabling firms to interact with a large number of consumers directly, continuously, and in real time, this article proposes that the metaverse, which refers to an interconnected network of virtual worlds that can be experienced synchronously by an unlimited number of users, should also be considered as a platform for cocreation. Although many firms are focusing on leveraging the metaverse to increase consumer engagement or to enhance retail experiences, this article focuses on its potential to eliminate knowledge and experience boundaries, which have been identified as a limitation of cocreating with consumers. Specifically, the metaverse enables consumers to develop innovative new product ideas by creating immersive environments that blend physical and virtual worlds to provide near-realistic experiences that were once beyond the scope of consumers’ normal experiences. I propose that the metaverse allows firms to incorporate essential elements of cocreation in immersive environments, and I provide guidelines on how the metaverse can be used effectively by integrating new experiences (extended reality), new motivations (shared experiences), and new partners (Gen Z).</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"68 1","pages":"Pages 45-54"},"PeriodicalIF":5.8,"publicationDate":"2025-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135370337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Opening the floodgates: How big companies can reap the benefits of internal crowdfunding 打开闸门:大公司如何从内部众筹中获益

IF 5.8 3区管理学

Business Horizons Pub Date : 2025-01-01 DOI: 10.1016/j.bushor.2023.09.003

Claus P. Schöttl , Christian Homma , Tim G. Schweisfurth , Christina Raasch

引用次数: 0

Explaining Gen Z’s desire for hybrid work in corporate, family, and entrepreneurial settings 解释 Z 世代在企业、家庭和创业环境中对混合工作的渴望

IF 5.8 3区管理学

Business Horizons Pub Date : 2025-01-01 DOI: 10.1016/j.bushor.2024.02.008

María Lucila Osorio, Sergio Madero

{"title":"Explaining Gen Z’s desire for hybrid work in corporate, family, and entrepreneurial settings","authors":"María Lucila Osorio, Sergio Madero","doi":"10.1016/j.bushor.2024.02.008","DOIUrl":"10.1016/j.bushor.2024.02.008","url":null,"abstract":"<div><div>As the current future workforce, Generation Z provides unique advantages and challenges for the contemporary workplace. To harness its full potential, employers need to adapt their practices to accommodate the preferences of these workers, such as flexible work arrangements and work-life balance, and thereby tap into this generation’s wellspring of talent with an enhanced employee value proposition. To facilitate such employer appeals, this study seeks a clearer understanding of why Gen Z prefers hybrid work. By analyzing key factors related to infrastructure, amenities, services, social engagement, flexibility, and remote work advantages, the current research sheds new light on the drivers of this inclination and its implications for the contemporary workplace. Notably, the results clarify that the relative influence of each factor depends not on demographics but rather on the type of work environment that Gen Zers seek to join: a corporate setting, a family business, or an entrepreneurial venture. This evidence in turn suggests some guidelines for employers that seek to attract and retain Gen Z, according to their intrinsic characteristics, work environment, and current best practices.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"68 1","pages":"Pages 83-93"},"PeriodicalIF":5.8,"publicationDate":"2025-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139953379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Tulsa Remote: An Interview with Justin Harlan and Evelyn Gallagher

IF 5.8 3区管理学

Business Horizons Pub Date : 2025-01-01 DOI: 10.1016/j.bushor.2024.10.001

David J. Faulds, P.S. Raju

引用次数: 0

Managing contingent relationships with customers: Examining MNCs’ social media crises in Mainland China

IF 5.8 3区管理学

Business Horizons Pub Date : 2024-11-26 DOI: 10.1016/j.bushor.2024.11.002

Yang Cheng , Weikai Jin , Kaijie Zhang , Xintong Bai , Yinghang Zhang , Binyuan Shi

{"title":"Managing contingent relationships with customers: Examining MNCs’ social media crises in Mainland China","authors":"Yang Cheng , Weikai Jin , Kaijie Zhang , Xintong Bai , Yinghang Zhang , Binyuan Shi","doi":"10.1016/j.bushor.2024.11.002","DOIUrl":"10.1016/j.bushor.2024.11.002","url":null,"abstract":"<div><div>This study seeks to tackle the challenges faced by multinational companies (MNCs) in managing their relationships with their customers, particularly in the context of negative events within marketing. To address these issues, the study investigates the contingent relationships between brands and their customers, and it draws on two pertinent social media crises involving Tesla and Mercedes-Benz, both prominent multinational automobile companies operating in mainland China. The research highlights the dynamic relationship process by tracking stances and relationship modes between brands and customers. Findings emphasize the influence of social media on crisis communication and the significance of cross-cultural factors in managing relationships in crises. The study enriches contingent organization-public relationships (COPRs) and contingency theories, offering theoretical insights and practical implications for effective crisis management, emphasizing the need for contingency-based strategies and cross-cultural understanding in corporate communication.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"68 2","pages":"Pages 165-180"},"PeriodicalIF":5.8,"publicationDate":"2024-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143396208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Advancing toward the development of a discipline of negative events in marketing: A managerial perspective

IF 5.8 3区管理学

Business Horizons Pub Date : 2024-11-23 DOI: 10.1016/j.bushor.2024.11.003

Yany Grégoire , Daniel Laufer

引用次数: 0

Walking away: Investigating the adverse impact of FOMO appeals on FOMO-prone consumers

IF 5.8 3区管理学

Business Horizons Pub Date : 2024-11-21 DOI: 10.1016/j.bushor.2024.11.001

Nada Morsi , Elisabete Sá , Joaquim Silva

{"title":"Walking away: Investigating the adverse impact of FOMO appeals on FOMO-prone consumers","authors":"Nada Morsi , Elisabete Sá , Joaquim Silva","doi":"10.1016/j.bushor.2024.11.001","DOIUrl":"10.1016/j.bushor.2024.11.001","url":null,"abstract":"<div><div>Consumers prone to the fear of missing out (FOMO) are propelled by a compelling urge to imitate the behaviors of their peers, rendering them susceptible to purchasing triggers. Despite the pervasive use of FOMO in marketing, scant attention has been given to the assessments made by FOMO-prone consumers regarding potentially negative interactions with brands induced in this manner. This gap is significant because FOMO-induced behavior can be detrimental to psychological well-being. In this study, we interviewed 57 FOMO-prone consumers, employing the Critical Incident Technique. Our aim was to delve into the most impactful FOMO appeals and the cognitive, emotional, and behavioral effects caused by FOMO-induced purchases. While FOMO triggers can effectively prompt immediate purchases and lead to positive behavioral intentions, they frequently generate negative cognitive and emotional effects for consumers. The study categorizes FOMO-prone consumers into four distinct types based on their intention to recommend the brand and make similar purchases in the future: Butterflies, Devotees, Endorsers, and Shopaholics. The study enriches our understanding of consumer behavior and marketing by illuminating the adverse effects of FOMO appeals on consumers. In addition, it offers valuable insights for companies regarding the perceived manipulative nature of FOMO marketing appeals and its lasting impact on brands. Furthermore, it advocates a more ethical approach to sales to safeguard vulnerable, FOMO-prone consumers.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"68 2","pages":"Pages 197-212"},"PeriodicalIF":5.8,"publicationDate":"2024-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143396213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Preparing for the inevitable: Strategically navigating negative publicity in the contemporary business landscape

IF 5.8 3区管理学

Business Horizons Pub Date : 2024-11-04 DOI: 10.1016/j.bushor.2024.10.010

Asheen Heranga Hettiarachchi Maha Hettiarachchige, Francesca Cabiddu, Ludovica Moi

{"title":"Preparing for the inevitable: Strategically navigating negative publicity in the contemporary business landscape","authors":"Asheen Heranga Hettiarachchi Maha Hettiarachchige, Francesca Cabiddu, Ludovica Moi","doi":"10.1016/j.bushor.2024.10.010","DOIUrl":"10.1016/j.bushor.2024.10.010","url":null,"abstract":"<div><div>In the contemporary business landscape, the effective management of negative publicity stands as a critical challenge for organizations seeking sustained success. This prompts a crucial inquiry: How should firms handle different instances of negative publicity? This article presents a strategic and comprehensive review of existing approaches to navigating the complexities of negative publicity. While not rooted in an empirical study, this work contributes to the literature through a systematic literature review encompassing 63 peer-reviewed journal publications spanning from 2008 to 2022. We find that effective management of negative publicity depends on a dual-focused strategy. On the one hand, firms must deploy proactive measures to prevent the effects of a negative event; on the other hand, they need to enact strategies to promptly respond to a negative event once it transpires. Therefore, we propose a framework capturing the pre- and post-negative-publicity strategies that firms can adopt in situation-specific contexts. Within this framework, we establish connections between these strategies and two types of negative publicity (value-based and performance-based), along with the sources of negative publicity situations, identifying customers, employees, and the company itself as critical triggers.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"68 2","pages":"Pages 139-151"},"PeriodicalIF":5.8,"publicationDate":"2024-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143396189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Too woke or not too woke, that is the question: Brand responses to culture wars

IF 5.8 3区管理学

Business Horizons Pub Date : 2024-11-02 DOI: 10.1016/j.bushor.2024.10.011

Nada Hashmi , Conwell S. Worthington III , Anjali S. Bal , Kelly Weidner , Gary Ottley

引用次数: 0

The diminishing halo effect: Celebrities and negative events in marketing

IF 5.8 3区管理学

Business Horizons Pub Date : 2024-11-02 DOI: 10.1016/j.bushor.2024.10.012

Yuanyuan (Gina) Cui , Patrick van Esch , Brad Eskridge , Cleone Ladlow , Gavin Northey

{"title":"The diminishing halo effect: Celebrities and negative events in marketing","authors":"Yuanyuan (Gina) Cui , Patrick van Esch , Brad Eskridge , Cleone Ladlow , Gavin Northey","doi":"10.1016/j.bushor.2024.10.012","DOIUrl":"10.1016/j.bushor.2024.10.012","url":null,"abstract":"<div><div>Celebrities have long been utilized by brands to enhance their products and services, with the underlying assumption that the celebrity’s positive attributes and public image would transfer a halo effect to the endorsed products. However, recent years have witnessed a paradigm shift in this phenomenon, marked by a growing number of negative marketing events involving celebrities. We identify several key themes, including consumer attributions, psychological processes, social media amplification, consumer empowerment, and cultural shifts. Each contributes to a holistic understanding of why and how negative events involving celebrities can lead to a diminishing halo effect. Depending on whether consumers attribute the event internally or externally, their response can vary and, subsequently, affect the celebrity’s halo effect. Overlaying attribution theory provides deeper insights into the dynamics of consumer perception and response in the context of negative events in marketing. Understanding how consumers attribute causality to negative events and the psychological mechanisms that underpin their responses provides valuable insights for celebrities, brands, and marketers navigating the challenges of the digital age.</div></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"68 2","pages":"Pages 181-195"},"PeriodicalIF":5.8,"publicationDate":"2024-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143396212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0