Design-led innovation as a generative source of competitive advantage

IF 7 3区管理学 Q1 BUSINESS

Business Horizons Pub Date : 2024-10-11 DOI:10.1016/j.bushor.2024.10.003

Mark Ward , Oleksiy Osiyevskyy

引用次数: 0

Abstract

Firms need to reliably identify new sources of competitive advantage ex ante to mitigate the risk of obsolescence in response to changing environments. One approach to addressing this issue is design-led innovation (DLI), which integrates design thinking with strategic management. DLI offers a flexible framework to identify and exploit new opportunities for competitive differentiation. Identifying, formulating, and framing strategic problems drives the DLI process by acting as the catalyst to create knowledge and awareness of value-creation opportunities. This study offers a strategic-problem classification matrix based on a portfolio approach to identifying value-creation opportunities. Two practices are presented: (1) engaging in progressive problem-solving, and (2) employing DLI catalysts. These practices could potentially strengthen DLI’s application and transform it into a generative source of competitive advantage.

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以设计为主导的创新是竞争优势的生成来源

公司需要事先可靠地确定竞争优势的新来源，以减轻因环境变化而过时的风险。解决这个问题的一种方法是设计主导创新（DLI），它将设计思维与战略管理相结合。DLI提供了一个灵活的框架来识别和开发竞争差异化的新机会。识别、制定和构建战略问题，作为创造知识和意识到价值创造机会的催化剂，推动DLI过程。本研究提供了一个基于投资组合方法的战略问题分类矩阵来识别价值创造机会。提出了两种实践：(1)参与渐进解决问题，(2)使用DLI催化剂。这些做法可能会加强DLI的应用，并将其转化为竞争优势的生成来源。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business Horizons BUSINESS-

CiteScore

17.70

自引率

5.40%

发文量

105

期刊介绍： Business Horizons, the bimonthly journal of the Kelley School of Business at Indiana University, is dedicated to publishing original articles that appeal to both business academics and practitioners. Our editorial focus is on covering a diverse array of topics within the broader field of business, with a particular emphasis on identifying critical business issues and proposing practical solutions. Our goal is to inspire readers to approach business practices from new and innovative perspectives. Business Horizons occupies a distinctive position among business publications by offering articles that strike a balance between academic rigor and practical relevance. As such, our articles are grounded in scholarly research yet presented in a clear and accessible format, making them relevant to a broad audience within the business community.