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What behavioral beliefs could robot-served hotels focus on to attract potential consumers? 机器人服务酒店应该关注哪些行为信念来吸引潜在消费者?
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-04-24 DOI: 10.1177/13567667231170235
Leire Zubizarreta-Barrenetxea, J. Barrutia, Aitor Marcos
{"title":"What behavioral beliefs could robot-served hotels focus on to attract potential consumers?","authors":"Leire Zubizarreta-Barrenetxea, J. Barrutia, Aitor Marcos","doi":"10.1177/13567667231170235","DOIUrl":"https://doi.org/10.1177/13567667231170235","url":null,"abstract":"Service robots could provide benefits for hotels in terms of productivity and even service quality. However, hotel managers in Spain (and Europe) have not implemented them as yet or are doing so only tentatively. This could be due to the fact that current literature is fragmented (i.e., dominated by hybrid models) and inconclusive and does not provide consistent guidelines for practitioners. This research narrows this gap by showing that a parsimonious application of the Theory of Planned Behavior is useful to predict attitude and buying intention toward robot-served hotels. Through an empirical analysis of 600 consumers in Spain, our findings indicate that hotel managers could focus on intrinsic motivations (enjoyment and challenge). They should also communicate the advantages of hybrid human–robot teams, in which the robots supplement humans instead of substituting them. The anthropomorphism of robots should not be emphasized as it seems to be perceived as a threat. Although utilitarian benefits matter, they seem to have a subordinate salience.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42767104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Planning the unplannable—How blind box tourism boosts purchase intentions 规划不可购买的东西——盲盒旅游如何提升购买意愿
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-04-18 DOI: 10.1177/13567667231168643
Lianping Ren, Caiwei Ma
{"title":"Planning the unplannable—How blind box tourism boosts purchase intentions","authors":"Lianping Ren, Caiwei Ma","doi":"10.1177/13567667231168643","DOIUrl":"https://doi.org/10.1177/13567667231168643","url":null,"abstract":"For the first time in China, blind box concept has been applied to tourism marketing, and it has attracted tremendous attention. Guided by cognitive appraisal theory and information gap theory, this study investigates the behavioral psychology of tourists in embracing or avoiding this form of tourism product. By integrating stimuli, emotional arousal (novelty, mystery, curiosity, and risk perception), and behavioral intention in the testing model, a survey with 343 valid answers leads to important findings of the paradoxical role of information gap (raising perceived novelty, perceived mystery, and curiosity but increasing risk perception simultaneously). In addition, there is a moderating role for curiosity in the application of the blind box concept to tourism products. Implications are discussed.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45660711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Heterogeneity of crisis communication practices in hotels: Anti-COVID-19 measures on Adriatic beach hotels’ websites 酒店危机沟通实践的异质性：亚得里亚海海滩酒店网站上的抗COVID-19措施
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-03-27 DOI: 10.1177/13567667231164454
M. Šuligoj
{"title":"Heterogeneity of crisis communication practices in hotels: Anti-COVID-19 measures on Adriatic beach hotels’ websites","authors":"M. Šuligoj","doi":"10.1177/13567667231164454","DOIUrl":"https://doi.org/10.1177/13567667231164454","url":null,"abstract":"Based on situational crisis communication theory, this study designs a research framework to identify differences in crisis communication practises on beach hotel websites in different Adriatic countries and between three consecutive summer seasons due to the COVID-19 pandemic. A qualitative inductive content analysis of official pandemic-related guidelines/recommendations from national and international competent organizations was carried out. Subsequently, an overlooked repeated measures design with deductive quantitative content analysis of crisis communications on hotel websites during the three summer seasons was conducted. Employing the McNemar test, the Cochran's Q-test and Friedman test with post-hoc comparisons, it was discovered that (1) beside the bolstering strategy, the new ‘ignore strategy’ of crisis communication was also identified, which has many implications, (2) communication of anti-COVID-19 measures is statistically significant and relatively strongly associated with the country in which hotels are located, and (3) the number of different announcements on anti-COVID-19 measures is significantly different only between two seasons.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45259374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The experience I will remember: The role of tourist personality, motivation, and destination personality 我将记住的经验是:旅游者个性、动机和目的地个性的作用
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-03-22 DOI: 10.1177/13567667231164768
Aleksandra Tešin, S. Kovačić, Sanja Obradović
{"title":"The experience I will remember: The role of tourist personality, motivation, and destination personality","authors":"Aleksandra Tešin, S. Kovačić, Sanja Obradović","doi":"10.1177/13567667231164768","DOIUrl":"https://doi.org/10.1177/13567667231164768","url":null,"abstract":"Providing memorable experiences is considered very effective strategy for gaining a sustainable competitive advantage. Memorable tourism experience (MTE) is still a relatively novel concept, hence its antecedents and outcomes are not completely identified. The primary goal of this research was to explore tourist personality and travel motivation as antecedents and the perceived destination personality, satisfaction, and revisit intention as outcomes of an MTE. The study was conducted on a sample of 614 foreign visitors to three biggest urban destinations in Serbia (Belgrade, Novi Sad, and Nis). For testing hypothesis, SEM (structural equation modelling) was applied. The results show that personality trait openness to experience and motivational factor knowledge and experience showed the strongest influence on MTEs. Also, all seven dimensions of memorable experience affected perceived destination personality. Practical implications and potential future research approaches are also highlighted in the conclusion.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43256537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus, brand identification, and green consumption value 绿色酒店实践与消费者回访意愿:消费者促销焦点、品牌认同与绿色消费价值的中介模型
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-03-20 DOI: 10.1177/13567667231164630
Thac Dang‐Van, Tan Vo‐Thanh, Jianming Wang, H. Nguyen, Ninh Nguyen
{"title":"Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus, brand identification, and green consumption value","authors":"Thac Dang‐Van, Tan Vo‐Thanh, Jianming Wang, H. Nguyen, Ninh Nguyen","doi":"10.1177/13567667231164630","DOIUrl":"https://doi.org/10.1177/13567667231164630","url":null,"abstract":"This study examines the relationship between green hotel practices and consumer revisit intention, with the mediating mechanisms of brand identification, promotion focus, and green consumption value. A paper-based survey was conducted to collect data from consumers in four-star or above hotels in China. Findings from multivariate data analysis show that green hotel practices positively influence consumer to revisit intention, which is mediated by brand identification and green consumption value. Moreover, consumer promotion focus positively mediates the relationship between green hotel practices and brand identification. The findings validate a unique multi-path mediating model of green hotel practices. They also have important implications for hotel managers interested in developing genuine environmental initiatives to generate positive customer responses.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49170292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perception and gaze of diaspora: Analysis of affective, cognitive, & cultural factors in tourism 侨民的感知与凝视:旅游中的情感、认知与文化因素分析
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-03-08 DOI: 10.1177/13567667231161843
Qian Wang, Eugene Ch’ng, Xiaoshu Xu, Jun Wang, Yunfeng Zhang
{"title":"Perception and gaze of diaspora: Analysis of affective, cognitive, & cultural factors in tourism","authors":"Qian Wang, Eugene Ch’ng, Xiaoshu Xu, Jun Wang, Yunfeng Zhang","doi":"10.1177/13567667231161843","DOIUrl":"https://doi.org/10.1177/13567667231161843","url":null,"abstract":"This research focuses on exploring the cognitive and affective perception of Hokkien ethnic Chinese born abroad visiting their hometown, Quanzhou, which is a UNESCO World Heritage Site. The study examines the interplay between the collective gaze, affective, and cognitive perception of diaspora visitors who visit Quanzhou to reclaim their cultural identity and explore new opportunities. The analysis was conducted using a combination of fuzzy set qualitative comparative analysis and natural language processing techniques for sentiment analysis, based on 44 tourist interviews and 10 local key informant interviews. The results suggest that the primary image formed after the visit has a significant effect on the affective image and the affective attribute has a significant impact on the collective gaze and overall perceived image of diaspora visitors. These findings have important implications for destination image marketing and the sustainability of diaspora tourism.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45206364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Once-in-a-lifetime leisure experiences (OLLE): The role of Flow, novelty, and interpersonal interaction on tourists’ satisfaction and memories 一生一次的休闲体验:心流、新颖性和人际互动对游客满意度和记忆的影响
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-03-03 DOI: 10.1177/13567667231157012
Nelson Dematos, Paulo Duarte, Elisabete Sá
{"title":"Once-in-a-lifetime leisure experiences (OLLE): The role of Flow, novelty, and interpersonal interaction on tourists’ satisfaction and memories","authors":"Nelson Dematos, Paulo Duarte, Elisabete Sá","doi":"10.1177/13567667231157012","DOIUrl":"https://doi.org/10.1177/13567667231157012","url":null,"abstract":"Drawing on Flow theory and memorable tourism experience, this study explores the relationships between Flow, novelty, and interpersonal interaction and the impact on travelers’ satisfaction and memories. By applying a mixed-method approach and the critical incident technique to a once-in-a-lifetime leisure experience, 550 tourists recalled their experiences. The results reveal that Flow has a direct and positive influence on tourists’ satisfaction and memories of the experience. The findings highlight the role of novelty and interpersonal interaction in producing positive Flow. However, novelty and interpersonal interaction did not come out as significant to predict memories and satisfaction.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49232245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Heritage tourism brand experiences: The influence of emotions and emotional engagement 遗产旅游品牌体验：情感和情感参与的影响
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-02-16 DOI: 10.1177/13567667231152930
Effie Steriopoulos, Catheryn Khoo, H. Wong, John Hall, M. Steel
{"title":"Heritage tourism brand experiences: The influence of emotions and emotional engagement","authors":"Effie Steriopoulos, Catheryn Khoo, H. Wong, John Hall, M. Steel","doi":"10.1177/13567667231152930","DOIUrl":"https://doi.org/10.1177/13567667231152930","url":null,"abstract":"Despite growing research on the role of emotions in tourist experiences, there is limited research on how emotional engagement enhances the brand experience at tourist heritage sites, in particular when negative or mixed emotions are involved. The aim of the research is to explore how emotional engagement influences heritage tourism brand experiences (HTBEs). This study provides an understanding of the type of mixed emotions that are experienced by visitors during heritage tourism brand engagement and how their emotional engagement influences HTBEs. Data for this study came from 36 interviews conducted with visitors who participated in an HTBE – the Australian New Zealand Army Corps (ANZAC) Gallipoli; and supported by other data triangulation methods including photos, journals and memo analyses. Findings not only reveal several mixed emotions that influence the heritage brand experience but also uncover the factors (such as story-showing) that elicit these mixed emotions. The research makes an explicit theoretical contribution through a heritage tourist brand framework that explains the process of emotional engagement during heritage tourist brand experiences.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49642787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Destination brand experience, brand positioning, and intention to visit: A multi-destination comparison study 目的地品牌体验、品牌定位与访问意向:多目的地比较研究
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-02-12 DOI: 10.1177/13567667231155646
Shuang Lin, Shuangyu Xu, Yue Liu, Liying Zhang
{"title":"Destination brand experience, brand positioning, and intention to visit: A multi-destination comparison study","authors":"Shuang Lin, Shuangyu Xu, Yue Liu, Liying Zhang","doi":"10.1177/13567667231155646","DOIUrl":"https://doi.org/10.1177/13567667231155646","url":null,"abstract":"Brand experience, critical to the success of businesses, is well studied in marketing research. However, little is known about its effect on building advantages of competitive differentiation and brand positioning, especially in the tourism field. This study investigated the applicability of a well-established brand experience model from marketing research through a comparative study across multiple destinations. Factor analysis and cluster analysis were utilized to examine the effect of destination brand experience on tourist perception of destinations and regression analysis was utilized to examine the effect of four dimensions of destination brand experience on tourists' visit intention. Results showed that tourists perceived differently on all four dimensions of their brand experiences across different destinations. The sensory and affective dimensions of destination brand experience have positive effects on tourists' visit intention. This study provides marketing intelligence for destinations to create strong differentiated advantages and achieve precise brand positioning.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43322289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Selecting independent variables in the hedonic analysis of hotel rooms 酒店客房特征分析中自变量的选择
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-02-03 DOI: 10.1177/13567667231152939
P. Mitsis
{"title":"Selecting independent variables in the hedonic analysis of hotel rooms","authors":"P. Mitsis","doi":"10.1177/13567667231152939","DOIUrl":"https://doi.org/10.1177/13567667231152939","url":null,"abstract":"The hedonic pricing method has been applied in the analysis of hotel room rates since the early 1990s and ever since has become the norm in the investigation of hotel room price determinants. A usual problem in the specific literature is that there are no theoretical guidelines in selecting the explanatory variables in hedonic pricing models. Therefore, scholars employed in such kind of research face the challenge of which of the numerous price determinants proposed in the literature should they include in their own analysis, with the hazard of multicollinearity complicating the issue even further. The current article proposes a strategy where both the variable selection problem and the potential multicollinearity are faced by utilizing a combination of stepwise regression techniques with a proper categorization of the candidate regressors. This procedure is used in analysing the determining factors of the hotel accommodation prices in Cyprus, a country whose economy is highly dependent on tourism, for 12 consecutive months, in order to account for the inherent seasonality. The main findings suggest that adding some attributes to the advertisements of the hotels significantly increase hoteliers’ remunerations, but advertising certain other features may be actually sending negative signals, therefore hoteliers should consider excluding them from their brochures.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42233952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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