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How to enhance online reputation? An empirical study from a joint customer–firm perspective 如何提升网络声誉?顾客-企业联合视角下的实证研究
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-06-20 DOI: 10.1177/13567667231183480
Francisco Peco-Torres, A. I. Polo-Peña, Dolores M. Frías-Jamilena
{"title":"How to enhance online reputation? An empirical study from a joint customer–firm perspective","authors":"Francisco Peco-Torres, A. I. Polo-Peña, Dolores M. Frías-Jamilena","doi":"10.1177/13567667231183480","DOIUrl":"https://doi.org/10.1177/13567667231183480","url":null,"abstract":"Online reputation is critical for hotel firms, as evidenced by consumer ratings in online media. The present study aims to develop insights into the antecedents of the hotel firm's online reputation and thus make a dual contribution to the literature by (a) examining the strategies implemented via online media as antecedents and (b) combining the firm's perception of the value it has delivered with the market's perspective. A quantitative empirical study on hotel firms and their consumers was conducted. The results show that the firm's perception of the value it has delivered (“firm perceived value”)—the antecedents of which are strategic online reputation-management and the strategic use of revenue-management—has a positive and significant effect on online reputation (as measured from the customer perspective), and that strategic online reputation-management has a positive and significant effect on the strategic use of revenue-management.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43068501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The need for a contextualized adaptation of the evaluation of the destination image 需要对目标图像的评估进行情境化适应
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-06-19 DOI: 10.1177/13567667231182539
Feriel Gadhoumi, P. Legohérel, Karim Errajaa
{"title":"The need for a contextualized adaptation of the evaluation of the destination image","authors":"Feriel Gadhoumi, P. Legohérel, Karim Errajaa","doi":"10.1177/13567667231182539","DOIUrl":"https://doi.org/10.1177/13567667231182539","url":null,"abstract":"The literature stresses the importance of measuring the destination brand image to determine a successful tourism promotion strategy, a strategy that is likely to enhance the competitiveness and attractiveness of a destination in a highly competitive and changing environment. Measurement scales are commonly used by academics and practitioners. An empirical study was conducted with French tourists, regarded as the main source market for the competing destinations of Tunisia and Spain. In light of a prior qualitative study, the brand image was quantitatively measured using semantic differential scales taken from the literature and adapted following expert advice. The results raised the issue of the international adaptation of measurement scales, despite the proper use of the operative procedures for measurement scales valid in several countries. The main objective of the present study is to raise a methodological issue regarding the desirable degree of adaptation of the measurement scales used by Destination Marketing Organizations while taking into account the validity and reliability constraints of the tools. To what extent is the adapted version of the chosen scale equivalent to the source version? The present study, conducted on two destinations and different cultural contexts, shows that a rigorous adaptation might lead to a loss of about 40% of the original scales.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42779381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Low and high outcome quality in co-created hospitality services: Two explanations for consumer satisfaction 共同创造的酒店服务的低质量和高质量:消费者满意度的两种解释
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-06-18 DOI: 10.1177/13567667231181466
Rocío Alarcón-López, I. López-López, S. Ruiz-de-Maya
{"title":"Low and high outcome quality in co-created hospitality services: Two explanations for consumer satisfaction","authors":"Rocío Alarcón-López, I. López-López, S. Ruiz-de-Maya","doi":"10.1177/13567667231181466","DOIUrl":"https://doi.org/10.1177/13567667231181466","url":null,"abstract":"Nowadays, co-creation is a significant trend in the hospitality industry. Through two experiments, this paper investigates the effects of low and high outcome quality resulting from co-creation on consumer satisfaction. In particular, we examine engagement and emotions as the underlying mechanisms that mediate the relationship between outcome quality and satisfaction. Our findings build upon a service-dominant logic framework and indicate that outcome quality influences customer satisfaction, with emotions acting as a mediator for low-quality outcomes and engagement as a mediator for high-quality outcomes. Interestingly, engagement operates in low outcome quality settings and partly compensates for a suboptimal result, highlighting the key role co-creation can play in the event of a failed encounter. This article contributes to co-creation literature as well as to the ongoing methodological debate on emotion measurement. In addition, it offers managerial insightful directions for hospitality companies.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41996570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Addressing regional tourism policy: Tools for sustainable destination management 处理区域旅游政策：可持续目的地管理的工具
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-06-18 DOI: 10.1177/13567667231179756
J. Barreal, Julio Vena-Oya, Pere Mercadé-Melé
{"title":"Addressing regional tourism policy: Tools for sustainable destination management","authors":"J. Barreal, Julio Vena-Oya, Pere Mercadé-Melé","doi":"10.1177/13567667231179756","DOIUrl":"https://doi.org/10.1177/13567667231179756","url":null,"abstract":"Policymakers need to develop measures to counter overcrowding and relocate excess tourism in congested areas to others with fewer visitors. This article proposes a methodological framework consisting of a survey and statistical tools to a gain deeper understanding of tourist profiles and characteristics and determine how covariates affect the ratio of each group in the market. Spatial analysis is performed to determine regional cluster patterns and propose measures aimed at alleviating congested areas by redirecting tourism to other destinations with less pressure without losing the economic impact of tourism. The proposed methodology is applied to international tourists in Spain and reveals some relevant aspects of four international tourism profiles. The analysis confirms the existence of spatial dependence between Spanish regions, suggesting that the application of public policies in one region could have implications for neighbouring ones.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47695828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Do the 4Ps of marketing mix strategy assuage fears of travelling? 4p营销组合策略是否缓解了人们对旅行的恐惧?
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-06-15 DOI: 10.1177/13567667231181953
Kai Xin Tay, J. Chan, D. Mohamad
{"title":"Do the 4Ps of marketing mix strategy assuage fears of travelling?","authors":"Kai Xin Tay, J. Chan, D. Mohamad","doi":"10.1177/13567667231181953","DOIUrl":"https://doi.org/10.1177/13567667231181953","url":null,"abstract":"This study examines the marketing mix that is required to decrease travel fears (TF) and increase travel intentions (TI) after the lifting of COVID-19 travel restrictions. It also investigates the mediating effect of TF on the marketing mix strategy to increase TI as well as the moderating effect of gender and employment status on the correlations of the developed model. Structural equation modelling was used to analyse 1830 survey responses. The findings indicate that there are only product-based marketing mix strategies decrease TF and increase TI while promotion-based strategies have the opposite effect. TF were found to mediate the effect of product- and promotion-based strategies on TI while gender and employment status had little effect on the direct correlations and mediating effects of the developed model. The conventional marketing mix strategy; specifically, price- and place-based strategies; are no longer relevant in the current context of the COVID-19 pandemic.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48513935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring Generation Y's perception of family-run hotels: The perceived family firm image 探索Y一代对家族经营酒店的看法:感知的家族企业形象
3区 管理学
Journal of Vacation Marketing Pub Date : 2023-05-29 DOI: 10.1177/13567667231178319
Sarah Schönherr, Frieda Raich, Anita Zehrer, Birgit Pikkemaat
{"title":"Exploring Generation Y's perception of family-run hotels: The perceived family firm image","authors":"Sarah Schönherr, Frieda Raich, Anita Zehrer, Birgit Pikkemaat","doi":"10.1177/13567667231178319","DOIUrl":"https://doi.org/10.1177/13567667231178319","url":null,"abstract":"Given the great potential of Generation Y for the tourism industry, their perceptions, and opinions of family-run hotels, which dominate tourism, were explored through 20 semi-structured interviews. The study shows that Generation Y perceives the image of family-run hotels positively and emphasizes traditions, small-scale structures, authenticity, and trust while highlighting their hospitableness. Our results underline the assumption of responsibility to family firms, including the importance of word-of-mouth, in the communication between Generation Y and family firms. Based on organizational identity theory, family-run hotels can build on their core values to build family firm images, contributing to differentiation, and establishing customer relationships. This study relates Generation Y to the tourism industry context, which family firms mainly run. The findings suggest that Generation Y should be targeted as a segment for the family-run tourism industry and that research should be expanded.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135792868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of materialism on tourists’ green purchase behavior: Extended norm activation model perspective 物质主义对游客绿色购买行为的影响：扩展规范激活模型视角
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-05-25 DOI: 10.1177/13567667231178328
Anand Jhawar, Prashant Kumar, D. Israel
{"title":"Impact of materialism on tourists’ green purchase behavior: Extended norm activation model perspective","authors":"Anand Jhawar, Prashant Kumar, D. Israel","doi":"10.1177/13567667231178328","DOIUrl":"https://doi.org/10.1177/13567667231178328","url":null,"abstract":"In the context of tourists’ eco-friendly consumption behavior, this study examines the effects of materialism and the cardinal variables in the norm activation model (NAM; i.e. awareness of consequences, ascription of responsibility, and moral norms) on tourists’ green purchase behavior. Using an online structured questionnaire, useable data was collected from 405 tourists, and structural equation modeling in SmartPLS 3.0 was performed to examine the relationships. The results showed that materialism negatively affected awareness of consequences and moral norms but did not affect the ascription of responsibility. Interestingly, awareness of the consequences of environmental degradation did not significantly affect tourists’ green purchase behavior. Further, moral norms mediated the effects of materialism on tourists’ green purchase behavior. Thus, this study integrates materialism with the NAM and makes a novel contribution to adjoining literature on materialism and tourists’ green consumption literature. The role of materialism as an external locus-of-control to NAM and to predict tourists’ green consumption, along with subsequent managerial implications, are discussed further.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48706290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
The impact of retro imagery on historic travel intentions 复古意象对历史旅行意向的影响
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-05-18 DOI: 10.1177/13567667231159147
Aaron J. Schibik, Peggy O. Shields, Timothy Schibik
{"title":"The impact of retro imagery on historic travel intentions","authors":"Aaron J. Schibik, Peggy O. Shields, Timothy Schibik","doi":"10.1177/13567667231159147","DOIUrl":"https://doi.org/10.1177/13567667231159147","url":null,"abstract":"Popular travel destinations worldwide are often visited because they are historically significant. As such, many historic locations are promoted using historical imagery. While tourist attractions and travel destinations advertise based on their historical significance, few studies have looked at how the use of history impacts consumer perceptions of the aforementioned travel destinations. This paper examines how retro imagery in visual-based marketing appeals influences consumers’ desire to travel to popular tourist locations. The study reported here utilizes two experiments with a travel destination with a known association with retro imagery and nostalgic advertising.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44886836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Family-friendly wine tourism? The challenge of supplying child-inclusive wine terroir experiences 适合家庭的葡萄酒旅游?提供适合儿童的葡萄酒风土体验的挑战
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-05-15 DOI: 10.1177/13567667231167885
R. Malerba, E. Kastenholz, M. J. Carneiro
{"title":"Family-friendly wine tourism? The challenge of supplying child-inclusive wine terroir experiences","authors":"R. Malerba, E. Kastenholz, M. J. Carneiro","doi":"10.1177/13567667231167885","DOIUrl":"https://doi.org/10.1177/13567667231167885","url":null,"abstract":"Wine tourism, traditionally understood as an activity practised by adults, has been suggested as a tourism form also adequate and interesting for families with children. However, both literature and practice do not consider this segment to the extent it, arguably, may deserve. Many challenges are associated with the creation of wine tourism offerings for children. Even so, wine estates and destinations attract families, not only for their wine-related attributes but also for their rural and cultural appeal. In Central Portugal, the Dão and Bairrada wine routes cover tourist regions strongly linked to family tourism. Nevertheless, there is a lack of wine tourism offerings targeting this segment. Likewise, there are no know studies on wineries’ managers perceptions of this market. Thus, this study aims to identify and analyse how wine estates and wineries from these wine routes cater to families with children, to understand the managers’ perception of benefits and challenges of targeting this market, and to examine the existing child-friendly tourism supply. The results, derived from the content analysis of 29 interviews with wineries’ managers, reveal that, despite an inclusive and receptive discourse towards the presence of children, the attractions still do not offer services and experiences specifically designed for this segment. Except for a few innovative attractions, families are welcomed with improvisations to entertain the little ones while their parents carry out wine-related activities.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45885881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of short-form video application users’ guanxi on intention to visit rural tourism destinations: The moderating role of tourism fatigue 短视频应用用户关系对乡村旅游目的地意向的影响：旅游疲劳的调节作用
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-05-10 DOI: 10.1177/13567667231171457
Shan-Shan Liao, Ching-Yuan Lin, Xing-Zheng Xie
{"title":"Effects of short-form video application users’ guanxi on intention to visit rural tourism destinations: The moderating role of tourism fatigue","authors":"Shan-Shan Liao, Ching-Yuan Lin, Xing-Zheng Xie","doi":"10.1177/13567667231171457","DOIUrl":"https://doi.org/10.1177/13567667231171457","url":null,"abstract":"Short-form video applications (SFV apps) provide an ideal channel for promoting rural tourism. Based on the elaboration likelihood model, this study integrated guanxi, telepresence, destination image, and tourism fatigue to investigate the factors affecting user intentions to travel to rural tourism destinations in the context of SFV apps. Through the use of structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA), the theoretical framework was examined using data collected from 445 SFV app users. The SEM findings revealed that guanxi could directly affect argument quality and source credibility, which further strengthened destination image and telepresence; the travel intention could be affected by destination image and telepresence without guanxi. Also, tourism fatigue played three roles in the formation of travel intention. Additionally, the results of fsQCA illustrated three configurations leading to high and low intention to visit rural tourism destinations.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2023-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47692028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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