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Understanding gay tourists’ involvement and loyalty towards Thailand: The perspective of motivation-opportunity-ability 理解同性恋游客对泰国的参与和忠诚:动机-机会-能力的视角
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2023-01-02 DOI: 10.1177/13567667221147318
Xinyi Liu, Xiao Fu, Yue Yuan, Zhiyong Li, Chattharika Suknuch
{"title":"Understanding gay tourists’ involvement and loyalty towards Thailand: The perspective of motivation-opportunity-ability","authors":"Xinyi Liu, Xiao Fu, Yue Yuan, Zhiyong Li, Chattharika Suknuch","doi":"10.1177/13567667221147318","DOIUrl":"https://doi.org/10.1177/13567667221147318","url":null,"abstract":"Gay tourists are increasingly important for destination segment marketing, but little attention has been paid to gay tourism in Asian destinations. This research focuses on the internal and external factors of gay travelers that make them travel in Thailand and explores their interactions with destination loyalty. We first conduct semi-structured interviews to explore the motivation, opportunity and ability (MOA) of gay tourists traveling to Thailand and then integrate the concepts of involvement and loyalty into MOA theory to explain destination loyalty formation using structural equation modeling (SEM). The results indicate that gay men's travel motivation and ability have positive relationships with their destination involvement and destination loyalty, while their travel opportunity has a positive relationship only with their destination loyalty. Additionally, gay men's destination involvement positively influences their destination loyalty. These findings provide valuable practical implications for developing gay destinations and promoting gay tourism in Asia.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49047723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Investigating metaverse marketing for travel and tourism 调查旅游和旅游业的虚拟市场营销
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2022-12-21 DOI: 10.1177/13567667221145715
S. Tsai
{"title":"Investigating metaverse marketing for travel and tourism","authors":"S. Tsai","doi":"10.1177/13567667221145715","DOIUrl":"https://doi.org/10.1177/13567667221145715","url":null,"abstract":"The metaverse, defined as an interoperated persistent network of shared virtual environments, engenders perception of holistic presence for audiences through avatar embodiment as well as psychological and physiological immersion in synchronous interaction with other agents and objects. Metaverse tours is a newly emerged phenomenon requiring deepened understanding in the travel and tourism industry. The current study, applying pertinent concepts of enactive cognition and positive psychology, proposes and verifies a theoretical framework. As the research result suggests, concomitant effect exercised by perception of holistic presence containing subdimensions of spatial-presence, social-presence, and self-presence alongside holistic happiness comprising hedonia and eudaimonia serves to reinforce actual visit intention towards a tourism destination in the metaverse context. The current study contributes to explicating an effective avenue conducive to bringing out optimal impact of metaverse tours for travel and tourism marketing.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2022-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47944831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 18
Tourists’ selfies storytelling: Preferences, intentions, and concerns for practise in the tourism and hospitality industry 游客自拍叙事:旅游和酒店业实践的偏好、意图和关注点
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2022-12-18 DOI: 10.1177/13567667221145712
Abdallah M. Elshaer, Rong Huang, Asmaa M. Marzouk
{"title":"Tourists’ selfies storytelling: Preferences, intentions, and concerns for practise in the tourism and hospitality industry","authors":"Abdallah M. Elshaer, Rong Huang, Asmaa M. Marzouk","doi":"10.1177/13567667221145712","DOIUrl":"https://doi.org/10.1177/13567667221145712","url":null,"abstract":"Photography has recently received significant academic interest as a popular tourist activity. However, tourist selfie practises have not yet been thoroughly examined by tourism scholars. This study aimed to investigate tourist selfies storytelling and to determine if tourists'selfies at tourist destinations reveal specific aspects of the host destination, implying an embodiment of particular preferences, intentions, and motivations. In this study, an exploratory analysis employing a two-step qualitative approach was conducted. A semiotic analysis of 317 tourist selfie photos and two phases of in-depth interviews with eleven tourists visiting Egypt on a 7-day packaged tour were used. The findings reveal that tourists prefer to capture host communities’ appearance and attributes in their selfies for different motivations and intentions. Intentions regarding impressions, advertisements, suggestions, and descriptions for these attributes were the intentions that shaped the tourists’ selfie practise. This study contributes to our understanding of the content of travel-related selfies and tourist behaviour at destinations. It proposes management implications to assist tourism and hospitality professionals in engaging with and profiting from tourists’ selfies practise.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2022-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46794031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Value creation in wine tourism – an exploration through deep neural networks 葡萄酒旅游的价值创造——通过深度神经网络的探索
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2022-12-01 DOI: 10.1177/13567667221140605
Daniel Gao, Haiyang Xia, Weiling Deng, Birgit Muskat, Gang Li, Rob Law
{"title":"Value creation in wine tourism – an exploration through deep neural networks","authors":"Daniel Gao, Haiyang Xia, Weiling Deng, Birgit Muskat, Gang Li, Rob Law","doi":"10.1177/13567667221140605","DOIUrl":"https://doi.org/10.1177/13567667221140605","url":null,"abstract":"The aim of this paper is to explore what aspects create experiential value for wine tourists. We synthesize the extant literature into four dimensions for wine tourism value creation, namely, product-related aspects; sensory and affective experiential aspects; cognitive, educational experiential aspects; and social-relational experiential value-creating aspects. So far, most studies merely discuss product-related aspects whilst insights on experiential value are less known. Using online review data from wine tourists in Australia, we develop a novel deep neural network-based framework using an innovative AI-based exploratory design. Results of the case study reveal that in addition to product-related aspects, sensory-and education-related experiential aspects are also highly important for value creation in wine tourism. Theoretical and practical implications, as well as ideas for future research are discussed.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46279561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Planned or unplanned? Understanding the shopping behaviors and experiences of tourists 计划内还是计划外？了解游客的购物行为和体验
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2022-12-01 DOI: 10.1177/13567667221142056
Eunsoo Baek, Sangwon Park
{"title":"Planned or unplanned? Understanding the shopping behaviors and experiences of tourists","authors":"Eunsoo Baek, Sangwon Park","doi":"10.1177/13567667221142056","DOIUrl":"https://doi.org/10.1177/13567667221142056","url":null,"abstract":"As borders reopen after years of lockdown due to the pandemic, the tourism economy is recovering and creating a wave of consumer demand. Travelers are expected to be more conscious of planning a trip and embarking to a destination. Therefore, it is necessary to comprehensively understand tourist behaviors. This study proposes the concept of planned and unplanned tourist shoppers, based on whether shopping is a primary trip goal for travelers. The findings reveal that shopping and experiences vary by tourist shopper types. This study provides a novel insight into destination marketing for tourist shoppers.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45045104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
When Virtual Reality meets destination marketing: The mediating role of presences between vividness and user responses 当虚拟现实与目的地营销相遇：存在在生动性和用户反应之间的中介作用
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2022-11-28 DOI: 10.1177/13567667221141414
Chris Zhu, Don Chi Wai Wu, Yan Lu, L. Fong, Lena Silin She
{"title":"When Virtual Reality meets destination marketing: The mediating role of presences between vividness and user responses","authors":"Chris Zhu, Don Chi Wai Wu, Yan Lu, L. Fong, Lena Silin She","doi":"10.1177/13567667221141414","DOIUrl":"https://doi.org/10.1177/13567667221141414","url":null,"abstract":"Virtual Reality (VR) has been widely adopted by destination marketing organizations (DMOs) to promote a destination. However, the existing literature lacks a solid theoretical foundation to interpret the phenomenon of VR experience. To address this research gap, this study aims to advance our understanding of how two distinct presences (telepresence and sense of presence) are formed and how they influence user responses after VR experience. A theoretical framework was proposed including vividness, sense of presence, telepresence, satisfaction, and intention to visit. According to the findings, two distinct presences mediate the positive relationship between vividness and satisfaction, and consequently intention. Additionally, theoretical and managerial insights are provided.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43774249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Exploring memorable tourism experiences of senior tourists: An embodied cognitive perspective 老年游客难忘旅游体验探索:具身认知视角
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2022-11-16 DOI: 10.1177/13567667221139281
Jing Huang, Yanjun Chen, Jingna Wang, Danpu Xing
{"title":"Exploring memorable tourism experiences of senior tourists: An embodied cognitive perspective","authors":"Jing Huang, Yanjun Chen, Jingna Wang, Danpu Xing","doi":"10.1177/13567667221139281","DOIUrl":"https://doi.org/10.1177/13567667221139281","url":null,"abstract":"Memorable tourism experiences (MTEs) play an essential role in decision-making and revisit intentions. However, extant studies have provided limited investigation of MTEs in different groups, especially senior tourists. Thus, following embodied cognition theory, this research explores the components of senior tourists’ memorable experiences (SMTEs) with an emphasis on their body characteristics and uniqueness. Through in-depth interviews with 26 senior tourists in China, the findings show that SMTEs are the result of embodied, situational and cognitive interaction, which are related to sensory enjoyment, embodied barriers, emotional experiences, identity, control and serendipity. Interestingly, our study finds two types of interaction between sensory enjoyment and embodied barriers on shaping memory, discovering the positive role of seniors’ body state on shaping SMTEs. Findings also provide academic and practical implications to help understand senior tourists from a new perspective.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2022-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44897445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
K-Means segmentation of tourism accommodation based on the active use of websites: Its application to an emerging destination (extremadura, Spain) 基于网站积极使用的旅游住宿K-Means细分：其在新兴目的地（西班牙极端）的应用
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2022-11-09 DOI: 10.1177/13567667221117303
M. Sánchez-Rivero, M. C. Rodríguez-Rangel, Alejandro Ricci-Risquete
{"title":"K-Means segmentation of tourism accommodation based on the active use of websites: Its application to an emerging destination (extremadura, Spain)","authors":"M. Sánchez-Rivero, M. C. Rodríguez-Rangel, Alejandro Ricci-Risquete","doi":"10.1177/13567667221117303","DOIUrl":"https://doi.org/10.1177/13567667221117303","url":null,"abstract":"The management, maintenance and positioning of a website as a tool for information, promotion and marketing are necessary requirements for the regulated tourist accommodation of today. However, modern websites must go much further as they must also take into account the demands and needs of the 3.0 tourist Websites must therefore be operational (direct bookings, fast loading, adapted to mobile devices, …), informative (before, during and after the trip) and interactive (comments, evaluation of the experience, …). The aim of this study is to analyse the state of development of websites of tourist accommodation at a destination, the Spanish region of Extremadura, which aims to keep up with this technological revolution. To this end, a questionnaire was used to find out the characteristics of the websites (if they exist) of the entire population of “regulated” tourist accommodation in the region (1748 establishments). Based on the items included in this questionnaire and working exclusively with the subpopulation of accommodation with a website, three dimensions of evaluation of these websites were constructed: operability, informative capacity, and interaction. These three dimensions were used as segmentation variables to define a total of four clearly different groups or clusters of websites. The results obtained, using a k-means algorithm, confirm that tourist accommodation establishments in Extremadura have a lot of work to do if they are to increase the usefulness of their websites.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"29 1","pages":"654 - 669"},"PeriodicalIF":5.1,"publicationDate":"2022-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48246286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Exploring tourist interaction from user-generated content: Topic analysis and content analysis 从用户生成内容探索旅游互动:主题分析与内容分析
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2022-11-08 DOI: 10.1177/13567667221135196
Qiang Yan, Ting Jiang, Simin Zhou, Xiaoyan Zhang
{"title":"Exploring tourist interaction from user-generated content: Topic analysis and content analysis","authors":"Qiang Yan, Ting Jiang, Simin Zhou, Xiaoyan Zhang","doi":"10.1177/13567667221135196","DOIUrl":"https://doi.org/10.1177/13567667221135196","url":null,"abstract":"This study aimed to identify the interaction actors, experiences, and results of tourists during their travels. Latent Dirichlet Allocation theme analysis was used to identify different themes in 9...","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"52 2","pages":""},"PeriodicalIF":5.1,"publicationDate":"2022-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138513026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An extended stimulus-organism-response model of Hanfu experience in cultural heritage tourism 文化遗产旅游汉服体验的扩展刺激-机体-反应模型
IF 5.1 3区 管理学
Journal of Vacation Marketing Pub Date : 2022-11-04 DOI: 10.1177/13567667221135197
Hengyu Liu, Keun-Soo Park, Yuqian Wei
{"title":"An extended stimulus-organism-response model of Hanfu experience in cultural heritage tourism","authors":"Hengyu Liu, Keun-Soo Park, Yuqian Wei","doi":"10.1177/13567667221135197","DOIUrl":"https://doi.org/10.1177/13567667221135197","url":null,"abstract":"This article aims to explore an integrative model of authenticity, perceived value, flow experience, satisfaction, and destination loyalty based on the S-O-R theory framework. The proposed model was empirically tested in a field study with 358 respondents participating in the Xinguochao Hanfu festival held at a historical street in Changsha, China. The results indicate that there is a significant influence of authenticity on perceived value, but non-significant impacts on flow experience, and perceived value, flow experience and satisfaction are important antecedents in predicting destination loyalty in cultural heritage tourism. The current study contributes to analyzing the loyalty of cultural heritage tourist destinations and has insightful implications, which can be applied to other heritage tourism management.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2022-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44711938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
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