计划内还是计划外？了解游客的购物行为和体验

IF 4.5 3区管理学 Q1 BUSINESS

Journal of Vacation Marketing Pub Date : 2022-12-01 DOI:10.1177/13567667221142056

Eunsoo Baek, Sangwon Park

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引用次数: 0

摘要

随着边境在疫情封锁多年后重新开放，旅游经济正在复苏，并创造了一波消费需求。旅行者应该更有意识地计划旅行和前往目的地。因此，有必要全面了解旅游者的行为。本研究基于购物是否是旅行者的主要旅行目标，提出了有计划和无计划的游客购物者的概念。调查结果显示，不同类型的游客购物和体验各不相同。这项研究为旅游消费者的目的地营销提供了一个新的视角。

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Planned or unplanned? Understanding the shopping behaviors and experiences of tourists

As borders reopen after years of lockdown due to the pandemic, the tourism economy is recovering and creating a wave of consumer demand. Travelers are expected to be more conscious of planning a trip and embarking to a destination. Therefore, it is necessary to comprehensively understand tourist behaviors. This study proposes the concept of planned and unplanned tourist shoppers, based on whether shopping is a primary trip goal for travelers. The findings reveal that shopping and experiences vary by tourist shopper types. This study provides a novel insight into destination marketing for tourist shoppers.

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来源期刊

Journal of Vacation Marketing Multiple-

CiteScore

9.70

自引率

15.70%

发文量

期刊介绍： Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.