Journal of Vacation Marketing最新文献

Can relationship marketing of youth hostels nudge customer engagement? 青年旅舍的关系营销能否促进顾客参与？

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-09-17 DOI: 10.1177/13567667241279333

YingChuan Wang, Cody Yu-Ling Hsiao, YongYi Zhong, YanCheng Sui

{"title":"Can relationship marketing of youth hostels nudge customer engagement?","authors":"YingChuan Wang, Cody Yu-Ling Hsiao, YongYi Zhong, YanCheng Sui","doi":"10.1177/13567667241279333","DOIUrl":"https://doi.org/10.1177/13567667241279333","url":null,"abstract":"Youth hostels are favoured accommodations among backpackers due to their affordable prices and distinctive features. In particular, they offer excellent opportunities for backpackers to actively participate in social interactions. Customer engagement is closely linked to the principles of relationship marketing and becomes crucial when examining how relationship marketing can be improved to predict their likelihood of revisiting. This study aims to investigate the relationship between satisfaction, trust, commitment and customer engagement. Specifically, it examines how both affective and continuance commitment influence customer engagement. The findings reveal that customer satisfaction has a significant positive impact on both trust and commitment. Interestingly, only affective commitment shows a significant positive influence on customer engagement, while there is no significant relationship between continuance commitment and customer engagement. Based on these results, recommendations are proposed to enhance affective commitment and promote continuance commitment in order to strengthen customer engagement in youth hostels.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"27 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142265741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Data vulnerability and privacy risk among hotel guests who share personal data 共享个人数据的酒店客人的数据脆弱性和隐私风险

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-09-10 DOI: 10.1177/13567667241276213

Pipatpong Fakfare, Noppadol Manosuthi, Jin-Soo Lee, Minkyoung Jin, Heesup Han, Jinkyung Jenny Kim

{"title":"Data vulnerability and privacy risk among hotel guests who share personal data","authors":"Pipatpong Fakfare, Noppadol Manosuthi, Jin-Soo Lee, Minkyoung Jin, Heesup Han, Jinkyung Jenny Kim","doi":"10.1177/13567667241276213","DOIUrl":"https://doi.org/10.1177/13567667241276213","url":null,"abstract":"This research explores the guests’ perception toward data vulnerability and its impact on the privacy risk, privacy concern, and the perceived benefits of sharing personal data with hotels, which is in response to rising concerns about the personal data collection for service facilitation in hotels. A proposed research framework that explains the antecedents and outcomes of hotel guests’ privacy risk and privacy concern that is related to personal data sharing was examined using the generalized structured component analysis with measurement errors incorporated (GSCAM), the necessary condition analysis (NCA), and a fuzzy-set qualitative comparative analysis (fsQCA). The results expand the antecedents → privacy concerns → outcomes (APCO) model by determining a set of salient variables, such as data access, data breach vulnerabilities, privacy risk, and concern in regards to determining hotel guests’ perceived benefits of sharing personal data. This study provides valuable insights into privacy dynamics, enabling hotel professionals to develop targeted marketing strategies prioritizing both data utilization and guest privacy. It also suggests enhancing data security measures to mitigate concerns and foster trust among guests.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"311 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142224355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The effectiveness of virtual versus human influencer marketing for tourism destinations 旅游目的地虚拟影响力营销与人工影响力营销的效果对比

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-09-04 DOI: 10.1177/13567667241276212

Janet Hernández-Méndez, Nisamar Baute-Díaz, Desiderio Gutiérrez-Taño

引用次数: 0

Direct online booking competence of five-star hotels: Model development on web/mobile sites 五星级酒店的直接在线预订能力：网络/移动网站的模式发展

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-09-04 DOI: 10.1177/13567667241277210

Hanım Kader Şanlıöz-Özgen, Selcen Seda Türksoy, Eniser Atabay

{"title":"Direct online booking competence of five-star hotels: Model development on web/mobile sites","authors":"Hanım Kader Şanlıöz-Özgen, Selcen Seda Türksoy, Eniser Atabay","doi":"10.1177/13567667241277210","DOIUrl":"https://doi.org/10.1177/13567667241277210","url":null,"abstract":"Hotel businesses focus on diversifying the tools on their hotel web and mobile sites to drive higher returns, conversions, and profit. This orientation has also converged with the pandemic effects. In response to these challenges and opportunities, this study aims to propose a model for assessing the direct online booking competence of hotel businesses via their web and mobile sites. Designed as a multiple case study including 22 hotels, the study proposes an assessment framework (web and mobile site-based direct online booking competence) with an extensive checklist of 107 items in six dimensions (informative and experiential content, user interface, promotional, mobile, and crisis communication). The framework is also effective to classify hotels according to their web and mobile site-based direct online booking competence such as optimal, effective, functional, dynamic, and practical performers with reference to their strengths and weaknesses. The framework serves as a comprehensive assessment tool for hotel businesses to evaluate their position in relation to their competitors and improve their direct online booking competence. Potential customers also consider the necessity of all the index items in hotel web and mobile sites; however, promotional competence followed by mobile and crisis communication is regarded as the most critical dimension.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"62 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142224363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Manta mystique: Destination image and its effect on tourist citizenship behavior and willingness to sacrifice 曼塔的神秘感：目的地形象及其对游客公民行为和牺牲意愿的影响

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-08-26 DOI: 10.1177/13567667241274548

Rauny Limonta, Felipe Ruiz-Moreno, Attia Abdelkader Ali, Luigi Zingone

{"title":"The Manta mystique: Destination image and its effect on tourist citizenship behavior and willingness to sacrifice","authors":"Rauny Limonta, Felipe Ruiz-Moreno, Attia Abdelkader Ali, Luigi Zingone","doi":"10.1177/13567667241274548","DOIUrl":"https://doi.org/10.1177/13567667241274548","url":null,"abstract":"The COVID-19 pandemic has forced tourism managers to reevaluate their strategies for attracting visitors and aiding in the recovery of destinations. This new approach emphasizes increased tourist engagement with the destination and stresses the importance of concepts like tourist citizenship behaviors and their willingness to sacrifice. This research investigates the correlations among destination image, tourist citizenship behaviors, and the willingness to sacrifice. By examining these factors, the study provides valuable information into the emotional and cognitive aspects of tourists’ interactions with the destination image and their collaborative behaviors. This information can be used to enhance the visitor experience and the attraction of the destination. Conducted in the captivating city of Manta, Ecuador, this research aims to address the gap in understanding tourists’ perceptions of South American destinations, presenting a unique perspective on the region's tourism potential. Beyond advancing tourism literature, this comprehensive study offers practical approaches for destination marketing organizations to attract tourists and enhance destination competitiveness.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"1 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142224357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the influence of cultural values on green purchasing and its consequence 探讨文化价值观对绿色采购的影响及其后果

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-08-14 DOI: 10.1177/13567667241270790

Bongran Lucia Sun, Woo Gon Kim

{"title":"Exploring the influence of cultural values on green purchasing and its consequence","authors":"Bongran Lucia Sun, Woo Gon Kim","doi":"10.1177/13567667241270790","DOIUrl":"https://doi.org/10.1177/13567667241270790","url":null,"abstract":"The principal aim of this research is to elucidate the causal dynamics among cultural values (namely collectivism, long-term orientation, and power distance), ethical attitudes (with a focus on teleological evaluation), and the propensity of consumers to opt for green hotels, all conceptualized within the Value-Attitude-Behavior (VAB) theoretical framework. This study further investigates the moderating role of status consumption on the relationship between power distance and ethical attitudes, as well as the impact of green purchasing behaviors on consumers’ subjective well-being. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze data from 380 Korean respondents. The results confirmed the significance of all six hypothesized relationships: the three cultural values significantly impact teleological evaluations, status consumption has a significant moderating effect between power distance and teleological evaluation, and teleological evaluations significantly influence green purchase behavior, which in turn enhances consumers’ subjective well-being. These findings advance theoretical discussions and provide practical insights for the tourism and hospitality industry.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"9 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142224362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Why do hotels go for sustainable practices? Eliciting the behavioral intentions of mid-market hotel guests 为什么酒店要采取可持续做法？激发中端市场酒店客人的行为意向

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-08-12 DOI: 10.1177/13567667241268663

Arun Aggarwal, Santosh Malkoti, Anjali Xess, Ishani Sharma, Amit Mittal

{"title":"Why do hotels go for sustainable practices? Eliciting the behavioral intentions of mid-market hotel guests","authors":"Arun Aggarwal, Santosh Malkoti, Anjali Xess, Ishani Sharma, Amit Mittal","doi":"10.1177/13567667241268663","DOIUrl":"https://doi.org/10.1177/13567667241268663","url":null,"abstract":"This research endeavors to analyze the impact of sustainability practices (SP) on the revisit intentions (RVI) and recommendation intentions (RCI) of young professionals staying in budget hotels through the mediating effect of guest comfort (GC). The study also examines the moderating role of technology readiness (TR) of the guest on the proposed relationships. Data were collected from 505 young Indian professionals working in service sectors located in Chandigarh Tri-city and Delhi NCR (India) and who travel for work and stay at mid-priced hotels. The structural equation modeling (SEM) technique was used to analyze the proposed hypotheses. The results show that SP has a positive impact on GC, RVI, and RCI. Further, GC has positive impact on RVI and RCI. The results also show that TR moderates the relationship between SP and GC. Finally, the relationship between GC and RCI is also moderated by TR. Customers’ RVI and RCI are not only created when hotels incorporate SP but also when the degree of GC is not compromised but enhanced. In this way, it is recommended that managers carefully use the SP as an important tool to raise the level of GC. The study reveals that young professionals tend to have strong RVI and RCI toward such hotels, which have implemented technology and SP in the hotel operations while maintaining the GC level. In this sense, the SP implemented by the hotels acts as a strategic tool in the creation of GC, RVI, and RCI.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"4 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141936274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The role of motivation in the subjective well-being of older adult sojourners: An investigation using a hybrid technique of PLS-SEM and fsQCA 动机在老年旅居者主观幸福感中的作用：使用 PLS-SEM 和 fsQCA 混合技术进行调查

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-08-12 DOI: 10.1177/13567667241269057

Hang Li, Siyue Chen, Biao He, Gengzhi Huang

{"title":"The role of motivation in the subjective well-being of older adult sojourners: An investigation using a hybrid technique of PLS-SEM and fsQCA","authors":"Hang Li, Siyue Chen, Biao He, Gengzhi Huang","doi":"10.1177/13567667241269057","DOIUrl":"https://doi.org/10.1177/13567667241269057","url":null,"abstract":"The subjective well-being (SWB) of older adult sojourners is a complex psychological phenomenon. This study employs a combined approach of partial least squares structural equation modeling (PLS-SEM) and fuzzy qualitative comparative analysis (fsQCA) to investigate the linear and nonlinear effects of motivation on the SWB of older adult sojourners. The results indicate that relaxation and decompression, wellness retreats, escape, and self-actualization motivations have a significant positive impact on the SWB of older adult sojourners. However, simple antecedent variables do not individually constitute the necessary conditions for high-level SWB; each variable requires a conditional combination with other factors to generate high-level SWB. Furthermore, this study reveals that nine different combinations of fsQCA consistently lead to high levels of SWB in older adult sojourners. These nine combinations can be categorized into five specific causal pathways, with the escape motivation serving as a core condition in each pathway. This study extends the research on senior residential tourism and offers practical insights for enhancing the competitiveness of senior residential tourism destinations.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"1 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142224364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does user-generated video content motivate individuals to visit a destination? A non-visitor typology 用户生成的视频内容是否会促使个人访问目的地？非游客类型学

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-08-12 DOI: 10.1177/13567667241268369

Ilma Aulia Zaim, Dimitrios Stylidis, Konstantinos Andriotis, Anthony Thickett

引用次数: 0

LGBTIQ+ tourist motivations and memorable destination experience: The moderating effect of gender identity and sexual orientation LGBTIQ+ 旅游动机与难忘的目的地体验：性别认同和性取向的调节作用

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-08-08 DOI: 10.1177/13567667241268696

Mar Alguero-Boronat, Miguel Angel Moliner-Tena, Rosa María Rodríguez-Artola

{"title":"LGBTIQ+ tourist motivations and memorable destination experience: The moderating effect of gender identity and sexual orientation","authors":"Mar Alguero-Boronat, Miguel Angel Moliner-Tena, Rosa María Rodríguez-Artola","doi":"10.1177/13567667241268696","DOIUrl":"https://doi.org/10.1177/13567667241268696","url":null,"abstract":"This research delves into the impact of LGBTIQ+ communities’ motivations on the memorable destination experiences of 517 queer travellers. The primary goal is to unravel the influence of motivational factors (with special attention to LGBTIQ+ motivations) on the creation of memorable destination experiences, with a specific focus on scrutinising the moderating effects of gender identity and sexual orientation. It systematically examines both the homogeneity and heterogeneity within the spectrum of LGBTIQ+ tourists. The quantitative analysis of data, collected through an online questionnaire, reveals a notable consistency in tourist motivations regarding sexual orientations, and some diversity in represented gender identities. Pull LGBTIQ+ motivations do not exert a significant influence nor impact on the memorable experiences of queer tourists. By exploring the dynamics of LGBTIQ+ travellers, this study contributes significantly to our understanding of their motivations, shedding light on both commonalities and distinctions within LGBTIQ+ communities.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"31 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141936276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0