The Manta mystique: Destination image and its effect on tourist citizenship behavior and willingness to sacrifice

IF 4.5 3区管理学 Q1 BUSINESS

Journal of Vacation Marketing Pub Date : 2024-08-26 DOI:10.1177/13567667241274548

Rauny Limonta, Felipe Ruiz-Moreno, Attia Abdelkader Ali, Luigi Zingone

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引用次数: 0

Abstract

The COVID-19 pandemic has forced tourism managers to reevaluate their strategies for attracting visitors and aiding in the recovery of destinations. This new approach emphasizes increased tourist engagement with the destination and stresses the importance of concepts like tourist citizenship behaviors and their willingness to sacrifice. This research investigates the correlations among destination image, tourist citizenship behaviors, and the willingness to sacrifice. By examining these factors, the study provides valuable information into the emotional and cognitive aspects of tourists’ interactions with the destination image and their collaborative behaviors. This information can be used to enhance the visitor experience and the attraction of the destination. Conducted in the captivating city of Manta, Ecuador, this research aims to address the gap in understanding tourists’ perceptions of South American destinations, presenting a unique perspective on the region's tourism potential. Beyond advancing tourism literature, this comprehensive study offers practical approaches for destination marketing organizations to attract tourists and enhance destination competitiveness.

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曼塔的神秘感：目的地形象及其对游客公民行为和牺牲意愿的影响

COVID-19 大流行迫使旅游管理者重新评估其吸引游客和帮助目的地恢复的战略。这种新方法强调提高游客对目的地的参与度，并强调游客公民行为和牺牲意愿等概念的重要性。本研究调查了目的地形象、游客公民行为和牺牲意愿之间的相关性。通过考察这些因素，本研究为游客与目的地形象的情感和认知互动及其合作行为提供了有价值的信息。这些信息可用于提升游客体验和旅游目的地的吸引力。本研究在迷人的厄瓜多尔曼塔市进行，旨在填补游客对南美旅游目的地认知方面的空白，为该地区的旅游潜力提供一个独特的视角。除了推动旅游文献的发展，这项综合研究还为目的地营销机构吸引游客和提高目的地竞争力提供了实用方法。

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来源期刊

Journal of Vacation Marketing Multiple-

CiteScore

9.70

自引率

15.70%

发文量

期刊介绍： Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.