Journal of Vacation Marketing最新文献_第2页

Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives 遗产旅游中的变革性品牌体验和基于消费者的品牌资产：真实性和动机的作用

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-08-07 DOI: 10.1177/13567667241264840

Effie Steriopoulos, John Hall, Leonie Lockstone-Binney, Marion Steel, Ho Yin Wong

引用次数: 0

Theme park visitors’ responses to monetary promotions: The moderating roles of promotion frequency and original price 主题公园游客对货币促销的反应：促销频率和原价的调节作用

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-08-07 DOI: 10.1177/13567667241269056

Zengxian Liang, Siqing Su, Yujie Sun, Hui Luo

引用次数: 0

Tourists’ ethically responsible participation in animal-based tourism: A configurational impact assessment 游客参与动物旅游的道德责任：配置影响评估

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-08-06 DOI: 10.1177/13567667241268650

Xiaoting Chi, Seongseop (Sam) Kim, Amare Yaekob Chiriko, Heesup Han, Xin Cheng, Bo Meng, Jinkyung Jenny Kim

{"title":"Tourists’ ethically responsible participation in animal-based tourism: A configurational impact assessment","authors":"Xiaoting Chi, Seongseop (Sam) Kim, Amare Yaekob Chiriko, Heesup Han, Xin Cheng, Bo Meng, Jinkyung Jenny Kim","doi":"10.1177/13567667241268650","DOIUrl":"https://doi.org/10.1177/13567667241268650","url":null,"abstract":"Ethical concerns about animal-based tourism are raising ongoing attention from the international community, and investigation of tourists’ ethically responsible behaviors in animal eco-tourism is limited. This study investigated the formation of ethically responsible behaviors by integrating constituents from the value-belief-norm (VBN) theory, the norm-activation model (NAM), and the theory of planned behavior (TPB), including biospheric value, altruistic value, ethical beliefs, awareness of ethical issues, ascribed responsibility, personal norm, attitude, social norm, and behavioral intentions with regard to animal-based tourism. The cultural involvement of Confucian harmony and media coverage were found to positively influence awareness of ethical issues. The proposed research framework was further optimized by identifying a moderator, described as perceptions of animal protection. Methodologically, along with structural equation modeling (SEM) analysis, this study also used fuzzy-set qualitative comparative analysis (fsQCA) to evaluate asymmetric configurations (causal recipes) and necessary conditions for predicting different levels of behavioral intentions in animal-based tourism.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141936281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Leveraging gamification for tourism marketing activities: Toward a comprehensive conceptual model 利用游戏化开展旅游营销活动：建立一个全面的概念模型

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-08-06 DOI: 10.1177/13567667241268725

Garima Malik, Piyush Sharma, Debasis Pradhan

{"title":"Leveraging gamification for tourism marketing activities: Toward a comprehensive conceptual model","authors":"Garima Malik, Piyush Sharma, Debasis Pradhan","doi":"10.1177/13567667241268725","DOIUrl":"https://doi.org/10.1177/13567667241268725","url":null,"abstract":"Gamification has become one of the most effective ways to generate customer engagement. However, there needs to be more structured research on the drivers of the adoption and sustained use of gamification in travel and tourism research. Drawing upon the uses and gratifications theory and the technology acceptance model, this research examines the individual motivational drivers for adopting gamification in the context of tourism services. We employed a combination of partial least squares—structural equation modeling and fuzzy set qualitative comparative analysis on the data gathered from 680 users of various online travel agencies. Our findings show that individual motivational dimensions of uses and gratifications significantly influence perceived usefulness and ease of use in gamified marketing activities. Our analysis demonstrates five configurations leading to a high level of adoption of gamified marketing activities. This study extends the use of gamification in the tourism industry, offering insights into enhancing customer motivations for adopting and effectively utilizing game mechanics and dynamics in marketing activities. Furthermore, through a novel framework, this study advances the uses and gratification theory at the intersection of gamification research and tourism literature.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141936280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Tourists’ visual attention to cultural landscapes under crowding stimuli: An eye-tracking approach 拥挤刺激下游客对文化景观的视觉注意力：眼动跟踪法

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-08-06 DOI: 10.1177/13567667241268918

Mengqing Wang, Peizhe Li, Xiao Xiao, Honglei Zhang, Junyu Lu, Yuhua Xu

{"title":"Tourists’ visual attention to cultural landscapes under crowding stimuli: An eye-tracking approach","authors":"Mengqing Wang, Peizhe Li, Xiao Xiao, Honglei Zhang, Junyu Lu, Yuhua Xu","doi":"10.1177/13567667241268918","DOIUrl":"https://doi.org/10.1177/13567667241268918","url":null,"abstract":"Research on visual attention and perceived crowding in culture-oriented tourism destinations remains scant. This study examines the effects of varying environmental stimuli on tourists’ visual attention to cultural landscapes. Eye-tracking experiments and self-reported surveys were used to collect data ( n = 50). Participants were asked to view photos presenting varying environmental stimuli (e.g. crowding, mask-wearing measurement, etc.) in two culture-oriented tourism destinations (indoor and outdoor culture-oriented tourism destinations), followed by a questionnaire survey. Findings revealed that tourists paid more attention to the human crowds than cultural landscape when social density increased. Perceived crowding was significantly influenced by visual attention to cultural landscapes in both indoor and outdoor tourism destinations, with more silent effects in indoor settings. The findings of this study extend the normative theory of crowding and dual-process theory, and provide practical insights to optimize design for cultural landscapes and facilities to minimize tourists’ perceived crowding in culture-oriented tourism destinations.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141936287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social media marketing and its influence on the hotel performance: Mediating role of customer relationship management capabilities 社交媒体营销及其对酒店业绩的影响：客户关系管理能力的中介作用

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-08-02 DOI: 10.1177/13567667241266968

Aijaz Ahmad Khaki, Tawseeq Ali Khan

引用次数: 0

How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions 名人代言的旅游直播如何引发冲动性购买？信任和积极情绪的作用

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-08-02 DOI: 10.1177/13567667241268667

Bassam Samir Al-Romeedy, Heba Salah Zaki

引用次数: 0

Virtual reality in wine tourism: Immersive experiences for promoting travel destinations 葡萄酒旅游中的虚拟现实技术：推广旅游目的地的沉浸式体验

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-08-02 DOI: 10.1177/13567667241267306

Nuno Sousa, Elisa Alén, Nieves Losada, Miguel Melo

{"title":"Virtual reality in wine tourism: Immersive experiences for promoting travel destinations","authors":"Nuno Sousa, Elisa Alén, Nieves Losada, Miguel Melo","doi":"10.1177/13567667241267306","DOIUrl":"https://doi.org/10.1177/13567667241267306","url":null,"abstract":"Virtual reality (VR) has emerged as a powerful promotional tool in tourism, providing consumers immersive and engaging experiences. However, its specific impact on the wine tourism sector remains underexamined. This study aims to both investigate and convincingly highlight the promotional influence of VR on the intention to visit wine tourism destinations. By providing an immersive VR experience to 405 participants, our research revealed that the quality of VR experiences is essential for generating consumer satisfaction. More crucially, we found that wine tourists’ satisfaction with VR experiences plays a crucial role in motivating them to visit a destination. Our results not only fill a gap in understanding the impact of VR on wine tourist behaviour but also offer valuable insights for marketing professionals and companies in the sector. This study emphasises the critical need for enjoyable, high-quality and satisfying VR experiences to catalyse the intention to visit. In doing so, we contribute to academic knowledge and provide practical guidance for the industry, highlighting VR's effectiveness as a promotional strategy in wine tourism. This research is not merely an exploration but a compelling defense of VR's transformative influence on wine tourist behaviour.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141881425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Toy tourism: Exploring the co-creating roles of toy-tourist-destination congruence and self-construal in creating well-being and its outcomes 玩具旅游：探索玩具--游客--目的地一致性和自我构建在创造幸福感及其结果中的共同创造作用

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-05-31 DOI: 10.1177/13567667241257713

Bo Meng, Na Xing

引用次数: 0

Tourists’ willingness to adopt government-led smart tourism platforms: A mixed-methods study 游客采用政府主导的智慧旅游平台的意愿：混合方法研究

IF 5.1 3区管理学

Journal of Vacation Marketing Pub Date : 2024-05-24 DOI: 10.1177/13567667241248968

Jiaxin Lu, Alei Fan, Jia Liu, Ying Qi

{"title":"Tourists’ willingness to adopt government-led smart tourism platforms: A mixed-methods study","authors":"Jiaxin Lu, Alei Fan, Jia Liu, Ying Qi","doi":"10.1177/13567667241248968","DOIUrl":"https://doi.org/10.1177/13567667241248968","url":null,"abstract":"The diversity of demands in the mass tourism market together with the complexity of innovative technologies makes promoting smart tourism a challenge. In recent years, government-led smart tourism platforms have become a representative product of smart tourism in China, but tourists do not seem ready to embrace innovative products. The current research adopted a mixed-methods approach by employing a decision-making trial and evaluation laboratory method followed by a survey-based study to explore key factors driving Chinese tourists’ adoption of government-led smart tourism platforms. The results revealed that the elements influencing tourists’ willingness to adopt are complex and include tourists’ innovativeness, performance expectancy, perceived cost, perceived risk, and perceived playfulness. Among them, tourists’ innovativeness showed a positive impact on tourists’ willingness to adopt through the mediation effects of performance expectancy. Meanwhile, the positive effect of performance expectancy on their willingness to adopt can be mediated by perceived playfulness. The findings enhance our understanding of which factors impact tourists’ adoption theoretically thereby practically helping the government provide better tourism service experiences in both online and offline contexts.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141101238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0