Jiho Lee, Timothy Jung, M. T. tom Dieck, Alba García-Milon, Chang-Sik Kim
{"title":"Affordance, digital media literacy, and emotions in virtual cultural heritage tourism experiences","authors":"Jiho Lee, Timothy Jung, M. T. tom Dieck, Alba García-Milon, Chang-Sik Kim","doi":"10.1177/13567667241255383","DOIUrl":"https://doi.org/10.1177/13567667241255383","url":null,"abstract":"This study aims to investigate the effect of both the affordance of virtual reality (VR) technology and users’ digital media literacy on users’ emotions, which leads to recommendations to use VR experiences in cultural heritage tourism. A survey was conducted at a realistic VR studio in Gyeongju World Culture Expo Park, South Korea using high-quality and sophisticated VR content that accurately reflects users’ physical movements in real-time rendering. A total of 157 visitors participated in the study, and the measurement model and structural model were analysed using partial least square-structural equation modelling (PLS-SEM). The findings show that the cognitive, physical, sensory, and functional affordance of VR devices, as well as user digital media literacy, had a significant effect on the visitors’ positive emotional experiences. In addition, visitors’ positive emotions had a significant effect on the recommendation intention. This empirical result shows that digital media literacy is a new major variable that affects the virtual experience of cultural heritage sites.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141115107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Junaid, Abu B Abdul Hamid, Noor I binti Ya’akub, Umair Akram, Khalid Hussain
{"title":"Destination love and addiction: Insights from positive addiction theory","authors":"Muhammad Junaid, Abu B Abdul Hamid, Noor I binti Ya’akub, Umair Akram, Khalid Hussain","doi":"10.1177/13567667241249179","DOIUrl":"https://doi.org/10.1177/13567667241249179","url":null,"abstract":"This study proposes a novel framework to comprehend tourists’ relationships with eco-friendly destinations and their respective outcomes. Building on the positive addiction theory and brand love literature, this study tries to see the impact of a destination's image and tourists’ involvement on tourist-destination relationships—destination love and destination addiction. It also aims to measure the impact of these relationships on tourists’ well-being and their willingness to pay extra using a sample of 335 eco-friendly destination tourists from China. The findings provide novel insight for academicians and practitioners of eco-friendly destination brands.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140971563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Li Lin, Rongteng (Renata) Zhang, Hamedi Mohd Adnan, Ali Fauzi
{"title":"“Not all travel videos are equal.” Examining the effects of short travel videos on travel intentions and electronic word-of-mouth","authors":"Li Lin, Rongteng (Renata) Zhang, Hamedi Mohd Adnan, Ali Fauzi","doi":"10.1177/13567667241253891","DOIUrl":"https://doi.org/10.1177/13567667241253891","url":null,"abstract":"Although short-form videos are treated as an effective marketing tool for destinations to attract potential tourists’ attention, what characteristics of short travel videos stimulate potential tourists to involve in destinations and the influence of users’ inertia behavior of viewing short travel videos on its promotion efficiency remains poorly studied. Thus, this study put forward a conceptual model to investigate the power of content novelty of short travel videos and parasocial relationships on users’ involvement behavior and explored the moderating role of inertia between involvement and users’ travel intentions. Partial least squares (PLS) path modeling was applied to evaluate the linkage between variables, in which 212 valid questionnaires were collected via private messages to users who commented on or posted relevant short travel videos. Data results revealed that content novelty and parasocial relationships significantly influence users’ involvement behavior, further predicting travel intention and electronic word-of-mouth. Inertia behavior negatively moderates users’ intention to travel; their browsing behavior primarily serves as a means of passing time, but they do nothing significant. The findings provided a novel viewpoint on the existing destination marketing literature in short travel videos by testing the interactive role of inertia with involvement. Further implications will be discussed below.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140971829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Corrigendum to “[How about meeting Fernando Pessoa? A journey into hotel brand anthropomorphism and personality on social media]”","authors":"","doi":"10.1177/13567667241252868","DOIUrl":"https://doi.org/10.1177/13567667241252868","url":null,"abstract":"","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140887504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Is it important for tourists to say, “This is my destination?”","authors":"Fulden Nuray Kucukergin, Arzu Kiliclar","doi":"10.1177/13567667241248977","DOIUrl":"https://doi.org/10.1177/13567667241248977","url":null,"abstract":"This study aims to investigate the relationships among tourist motivations, destination psychological ownership (DPO), tourist satisfaction, on-the-spot behavior, braggart word-of-mouth (WOM), and revisit intention. Although the available research examines the antecedents and outcomes of DPO, this study integrates tourist motivations and DPO into the same model by considering the theory of psychological ownership. The model was tested using partial least squares-structural equation modeling. The results show that the effect of some of the elements related to tourist motivation and DPO on tourist satisfaction are significant. Moreover, DPO positively affects braggart WOM and revisit intention, whereas tourist satisfaction has a significant effect on on-the-spot behavior and revisit intention.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140828410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"What influences online users’ tourism information sharing?: A study based on regulatory focus theory","authors":"Tonghui Lian, Sixin Li","doi":"10.1177/13567667241248970","DOIUrl":"https://doi.org/10.1177/13567667241248970","url":null,"abstract":"The emergence of social media has had a huge impact on the tourism industry, as it has become a pivotal platform for the dissemination and interaction of tourism information. This study investigated the impact of information completeness (complete vs. incomplete), information timeliness (timely vs. lagging), and information interestingness (interesting vs. uninteresting) on online users’ tourism information sharing, incorporating regulatory focus as the control variable. Employing the experimental method, this study focused on a case related to tourism information sharing on Weibo about Wuzhen. The results reveal that online users are more inclined to share tourism information when it is perceived as complete, timely, and interesting. Key findings reveal that the regulatory focus of online users may be used as a moderating variable. A noticeable promotion of regulatory focus amplifies the positive correlation between information completeness, timeliness, interestingness, and online users’ tourism information sharing. This study may help enhance the quality of tourism information on online platforms and optimize the mechanisms for sharing tourism information online.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140812674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tareq Rasul, Fernando de Oliveira Santini, Weng Marc Lim, Dimitrios Buhalis, Haywantee Ramkissoon, Wagner Junior Ladeira, Diego Costa Pinto, Mohd Azhar
{"title":"Tourist engagement: Toward an integrated framework using meta-analysis","authors":"Tareq Rasul, Fernando de Oliveira Santini, Weng Marc Lim, Dimitrios Buhalis, Haywantee Ramkissoon, Wagner Junior Ladeira, Diego Costa Pinto, Mohd Azhar","doi":"10.1177/13567667241238456","DOIUrl":"https://doi.org/10.1177/13567667241238456","url":null,"abstract":"Tourist engagement (TE) has gained prominence in academia and industry. While previous studies have focused on exploring TE in tourism and hospitality, no consolidated empirical study has been conducted. We conducted a comprehensive meta-analysis using data from 73 independent studies retrieved from 72 papers, with a total sample size of 41,757. Our analysis, using meta-analytic structural equation modelling, tested a conceptual framework and found that tourist experience and TE individually mediate tourists’ satisfaction, emotion, behavioral intention, and loyalty. Additionally, cultural (e.g., power distance, individualism, uncertainty avoidance, indulgence) and economic (e.g., human development index) moderators influence TE. Our findings also suggest that popular global destinations enhance the relationship between tourist experience, engagement, and behavioral intention.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140616136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory","authors":"Yuchen Jiao, Yuchen Wang","doi":"10.1177/13567667241247073","DOIUrl":"https://doi.org/10.1177/13567667241247073","url":null,"abstract":"Tourists’ pro-environmental behavior is crucial for the sustainable growth of the tourism sector. While existing studies mainly examine the direct effects of individual factors on such behavior, there is a gap in understanding the comprehensive antecedent system that drives it. In this study, grounded in MOA theory and focused on a natural history museum scene, we developed a comprehensive framework to analyze the antecedent system of tourists’ pro-environmental behavior. We argue that the formation of this behavior in museum tourists is not a single element but a combination of three critical factors: motivation, opportunity, and ability (MOA). Using the fsQCA method to analyze data from 276 tourists, we identified four distinct pathways that promote pro-environmental behavior in museum tourists: MOA equilibrium type, motivation–ability-oriented type, motivation–opportunity-oriented type, and ability-oriented type. This study enhances our understanding of the complex interactions among various factors influencing tourists’ pro-environmental behavior and provides insightful implications for the practice of museum tourism.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140566111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How about meeting Fernando Pessoa? A journey into hotel brand anthropomorphism and personality on social media","authors":"Hans Ruppelt, Sofia Almeida, Ana Cláudia Campos","doi":"10.1177/13567667241238757","DOIUrl":"https://doi.org/10.1177/13567667241238757","url":null,"abstract":"Competition in the hospitality industry is fierce and hotels need to enhance guest engagement in order to remain competitive. Building brand anthropomorphism (BA) and personality is acknowledged as a marketing strategy for achieving this goal. More and more, this engagement is taking place online, with hotels’ social media playing a critical role in the process. However, it is acknowledged that there is scarce knowledge on how hotels build BA and personality in online settings. Accordingly, this research aims at examining the implementation of BA and personality in hotels adopting a qualitative approach, by focusing on the study of the case of Lisboa Pessoa Hotel (Portugal) and its use of social media for this purpose. Netnography was applied in the analysis. Results provide evidence that developing BA and personality are strategies with the potential to increase guest engagement. As implications, hotel managers are recommended to attend to the need of humanising their hotel brand. This study is one of the first to examine implementation of hotel BA and personalisation through social media.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140297969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Travel in trouble: Examining travel resilience in pilgrimage tourism","authors":"Dagnachew Leta Senbeto","doi":"10.1177/13567667241236538","DOIUrl":"https://doi.org/10.1177/13567667241236538","url":null,"abstract":"This study develops a conceptual model demonstrating the impact of spiritual adherence on travel resilience in pilgrimage tourism. The study also investigated the role of religious leaders and stress-coping mindsets in helping pilgrims overcome stressful situations during their travels, leading to successful resilience strategies when the pilgrims return home. Data were collected from pilgrims who participated in pilgrimage during a crisis in Ethiopia, Africa. A two-step structural equation modeling procedure was conducted to test the proposed hypotheses, including a mediation and moderation-mediation path analysis. The study found that a stress-coping mindset partially mediates the role of spiritual adherence on resilience. Additionally, spiritual leadership strengthens the relationships (direct and indirect, through a stress-coping mindset) between spiritual adherence and resilience. The findings explained the role of spiritual adherence in the resilience of the pilgrims, along with the influence of a stress-coping mindset and spiritual leadership. Implications for theory and practice are discussed.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":null,"pages":null},"PeriodicalIF":5.1,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140202758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}