对游客来说，"这是我的目的地 "是否重要？

IF 4.5 3区管理学 Q1 BUSINESS

Journal of Vacation Marketing Pub Date : 2024-05-03 DOI:10.1177/13567667241248977

Fulden Nuray Kucukergin, Arzu Kiliclar

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引用次数: 0

摘要

本研究旨在探讨游客动机、目的地心理所有权（DPO）、游客满意度、现场行为、吹嘘者口碑（WOM）和重游意向之间的关系。虽然现有研究探讨了 DPO 的前因和结果，但本研究通过考虑心理所有权理论，将游客动机和 DPO 纳入同一模型。该模型采用偏最小二乘法-结构方程模型进行检验。结果表明，与游客动机和 DPO 相关的一些要素对游客满意度的影响是显著的。此外，DPO 对吹嘘者 WOM 和重游意向有积极影响，而游客满意度对现场行为和重游意向有显著影响。

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Is it important for tourists to say, “This is my destination?”

This study aims to investigate the relationships among tourist motivations, destination psychological ownership (DPO), tourist satisfaction, on-the-spot behavior, braggart word-of-mouth (WOM), and revisit intention. Although the available research examines the antecedents and outcomes of DPO, this study integrates tourist motivations and DPO into the same model by considering the theory of psychological ownership. The model was tested using partial least squares-structural equation modeling. The results show that the effect of some of the elements related to tourist motivation and DPO on tourist satisfaction are significant. Moreover, DPO positively affects braggart WOM and revisit intention, whereas tourist satisfaction has a significant effect on on-the-spot behavior and revisit intention.

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来源期刊

Journal of Vacation Marketing Multiple-

CiteScore

9.70

自引率

15.70%

发文量

期刊介绍： Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.