游客参与：利用元分析建立综合框架

IF 4.5 3区管理学 Q1 BUSINESS

Journal of Vacation Marketing Pub Date : 2024-04-16 DOI:10.1177/13567667241238456

Tareq Rasul, Fernando de Oliveira Santini, Weng Marc Lim, Dimitrios Buhalis, Haywantee Ramkissoon, Wagner Junior Ladeira, Diego Costa Pinto, Mohd Azhar

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引用次数: 0

摘要

游客参与（TE）在学术界和产业界都得到了重视。虽然之前的研究主要探讨了旅游业和酒店业的游客参与度，但尚未开展过综合性的实证研究。我们利用从 72 篇论文中检索到的 73 项独立研究的数据进行了综合荟萃分析，总样本量达 41 757 个。我们的分析采用元分析结构方程模型，对概念框架进行了检验，发现游客体验和 TE 对游客的满意度、情感、行为意向和忠诚度具有单独的中介作用。此外，文化（如权力距离、个人主义、不确定性规避、放纵）和经济（如人类发展指数）调节因素也会影响旅游体验。我们的研究结果还表明，全球热门旅游目的地会增强游客体验、参与度和行为意向之间的关系。

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Tourist engagement: Toward an integrated framework using meta-analysis

Tourist engagement (TE) has gained prominence in academia and industry. While previous studies have focused on exploring TE in tourism and hospitality, no consolidated empirical study has been conducted. We conducted a comprehensive meta-analysis using data from 73 independent studies retrieved from 72 papers, with a total sample size of 41,757. Our analysis, using meta-analytic structural equation modelling, tested a conceptual framework and found that tourist experience and TE individually mediate tourists’ satisfaction, emotion, behavioral intention, and loyalty. Additionally, cultural (e.g., power distance, individualism, uncertainty avoidance, indulgence) and economic (e.g., human development index) moderators influence TE. Our findings also suggest that popular global destinations enhance the relationship between tourist experience, engagement, and behavioral intention.

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来源期刊

Journal of Vacation Marketing Multiple-

CiteScore

9.70

自引率

15.70%

发文量

期刊介绍： Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.