What influences online users’ tourism information sharing?: A study based on regulatory focus theory

IF 4.5 3区管理学 Q1 BUSINESS

Journal of Vacation Marketing Pub Date : 2024-04-27 DOI:10.1177/13567667241248970

Tonghui Lian, Sixin Li

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引用次数: 0

Abstract

The emergence of social media has had a huge impact on the tourism industry, as it has become a pivotal platform for the dissemination and interaction of tourism information. This study investigated the impact of information completeness (complete vs. incomplete), information timeliness (timely vs. lagging), and information interestingness (interesting vs. uninteresting) on online users’ tourism information sharing, incorporating regulatory focus as the control variable. Employing the experimental method, this study focused on a case related to tourism information sharing on Weibo about Wuzhen. The results reveal that online users are more inclined to share tourism information when it is perceived as complete, timely, and interesting. Key findings reveal that the regulatory focus of online users may be used as a moderating variable. A noticeable promotion of regulatory focus amplifies the positive correlation between information completeness, timeliness, interestingness, and online users’ tourism information sharing. This study may help enhance the quality of tourism information on online platforms and optimize the mechanisms for sharing tourism information online.

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是什么影响了在线用户的旅游信息分享？基于监管焦点理论的研究

社交媒体的出现对旅游业产生了巨大影响，因为它已成为旅游信息传播和互动的重要平台。本研究以监管重点为控制变量，探讨了信息完整性（完整与不完整）、信息及时性（及时与滞后）和信息趣味性（有趣与无趣）对在线用户旅游信息分享的影响。本研究采用实验法，重点研究了微博上有关乌镇旅游信息分享的案例。研究结果表明，当旅游信息被认为是完整、及时和有趣时，网络用户更倾向于分享旅游信息。主要研究结果表明，网络用户的监管重点可作为一个调节变量。对监管重点的明显促进会放大信息完整性、及时性、趣味性与在线用户旅游信息分享之间的正相关性。这项研究有助于提高网络平台的旅游信息质量，优化旅游信息的网络共享机制。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Vacation Marketing Multiple-

CiteScore

9.70

自引率

15.70%

发文量

期刊介绍： Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.