The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory

IF 4.5 3区 管理学 Q1 BUSINESS
Yuchen Jiao, Yuchen Wang
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引用次数: 0

Abstract

Tourists’ pro-environmental behavior is crucial for the sustainable growth of the tourism sector. While existing studies mainly examine the direct effects of individual factors on such behavior, there is a gap in understanding the comprehensive antecedent system that drives it. In this study, grounded in MOA theory and focused on a natural history museum scene, we developed a comprehensive framework to analyze the antecedent system of tourists’ pro-environmental behavior. We argue that the formation of this behavior in museum tourists is not a single element but a combination of three critical factors: motivation, opportunity, and ability (MOA). Using the fsQCA method to analyze data from 276 tourists, we identified four distinct pathways that promote pro-environmental behavior in museum tourists: MOA equilibrium type, motivation–ability-oriented type, motivation–opportunity-oriented type, and ability-oriented type. This study enhances our understanding of the complex interactions among various factors influencing tourists’ pro-environmental behavior and provides insightful implications for the practice of museum tourism.
自然历史博物馆场景中游客亲环境行为的形成:基于动机-机会-能力理论的配置分析
游客的环保行为对旅游业的可持续发展至关重要。现有研究主要探讨了单个因素对这种行为的直接影响,但在理解驱动这种行为的综合前因系统方面还存在差距。在本研究中,我们以 MOA 理论为基础,以自然历史博物馆场景为重点,建立了一个综合框架来分析游客亲环境行为的前因系统。我们认为,博物馆游客亲环境行为的形成并非单一因素,而是由动机、机会和能力(MOA)三个关键因素共同作用的结果。通过对 276 名游客的数据进行分析,我们发现了促进博物馆游客亲环境行为的四种不同途径:MOA 平衡型、动机-能力导向型、动机-机会导向型和能力导向型。这项研究加深了我们对影响游客亲环境行为的各种因素之间复杂互动关系的理解,并为博物馆旅游实践提供了深刻的启示。
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来源期刊
CiteScore
9.70
自引率
15.70%
发文量
54
期刊介绍: Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.
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