LGBTIQ+ tourist motivations and memorable destination experience: The moderating effect of gender identity and sexual orientation

IF 4.5 3区管理学 Q1 BUSINESS

Journal of Vacation Marketing Pub Date : 2024-08-08 DOI:10.1177/13567667241268696

Mar Alguero-Boronat, Miguel Angel Moliner-Tena, Rosa María Rodríguez-Artola

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引用次数: 0

Abstract

This research delves into the impact of LGBTIQ+ communities’ motivations on the memorable destination experiences of 517 queer travellers. The primary goal is to unravel the influence of motivational factors (with special attention to LGBTIQ+ motivations) on the creation of memorable destination experiences, with a specific focus on scrutinising the moderating effects of gender identity and sexual orientation. It systematically examines both the homogeneity and heterogeneity within the spectrum of LGBTIQ+ tourists. The quantitative analysis of data, collected through an online questionnaire, reveals a notable consistency in tourist motivations regarding sexual orientations, and some diversity in represented gender identities. Pull LGBTIQ+ motivations do not exert a significant influence nor impact on the memorable experiences of queer tourists. By exploring the dynamics of LGBTIQ+ travellers, this study contributes significantly to our understanding of their motivations, shedding light on both commonalities and distinctions within LGBTIQ+ communities.

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LGBTIQ+ 旅游动机与难忘的目的地体验：性别认同和性取向的调节作用

本研究深入探讨了 LGBTIQ+ 群体的动机对 517 名同性恋旅行者难忘目的地体验的影响。研究的主要目标是揭示动机因素（特别关注 LGBTIQ+ 的动机）对创造难忘目的地体验的影响，重点是仔细研究性别认同和性取向的调节作用。报告系统地研究了 LGBTIQ+ 游客的同质性和异质性。通过在线问卷收集的数据进行了定量分析，结果显示游客的性取向动机具有明显的一致性，而所代表的性别认同则具有一定的多样性。拉动 LGBTIQ+ 的动机并未对同性恋游客的难忘经历产生重大影响或冲击。通过探索 LGBTIQ+ 旅客的动态，本研究极大地促进了我们对其动机的理解，揭示了 LGBTIQ+ 社区的共性和差异。

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来源期刊

Journal of Vacation Marketing Multiple-

CiteScore

9.70

自引率

15.70%

发文量

期刊介绍： Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.