Heterogeneity of crisis communication practices in hotels: Anti-COVID-19 measures on Adriatic beach hotels’ websites

IF 4.5 3区 管理学 Q1 BUSINESS
M. Šuligoj
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引用次数: 1

Abstract

Based on situational crisis communication theory, this study designs a research framework to identify differences in crisis communication practises on beach hotel websites in different Adriatic countries and between three consecutive summer seasons due to the COVID-19 pandemic. A qualitative inductive content analysis of official pandemic-related guidelines/recommendations from national and international competent organizations was carried out. Subsequently, an overlooked repeated measures design with deductive quantitative content analysis of crisis communications on hotel websites during the three summer seasons was conducted. Employing the McNemar test, the Cochran's Q-test and Friedman test with post-hoc comparisons, it was discovered that (1) beside the bolstering strategy, the new ‘ignore strategy’ of crisis communication was also identified, which has many implications, (2) communication of anti-COVID-19 measures is statistically significant and relatively strongly associated with the country in which hotels are located, and (3) the number of different announcements on anti-COVID-19 measures is significantly different only between two seasons.
酒店危机沟通实践的异质性:亚得里亚海海滩酒店网站上的抗COVID-19措施
基于情境危机沟通理论,本研究设计了一个研究框架,以确定新冠肺炎大流行导致的不同亚得里亚海国家海滩酒店网站以及连续三个夏季之间危机沟通实践的差异。对国家和国际主管组织的官方流行病相关指南/建议进行了定性归纳内容分析。随后,对三个夏季酒店网站上的危机传播进行了被忽视的重复措施设计和演绎定量内容分析。采用McNemar检验、Cochran Q检验和Friedman检验进行事后比较,发现(1)除了支持策略之外,还发现了新的危机沟通“忽视策略”,这具有许多含义,(2)抗COVID-19措施的传播在统计上是显著的,并且与酒店所在的国家有相对强烈的关联,以及(3)仅在两个季节之间,关于抗COVIDVID-19的不同公告的数量显著不同。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
9.70
自引率
15.70%
发文量
54
期刊介绍: Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.
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