我将记住的经验是:旅游者个性、动机和目的地个性的作用

IF 4.5 3区管理学 Q1 BUSINESS

Journal of Vacation Marketing Pub Date : 2023-03-22 DOI:10.1177/13567667231164768

Aleksandra Tešin, S. Kovačić, Sanja Obradović

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引用次数: 1

摘要

提供难忘的体验被认为是获得可持续竞争优势的非常有效的策略。难忘旅游体验（MTE）仍然是一个相对较新的概念，因此其前因和结果尚未完全确定。本研究的主要目的是探索游客个性和旅行动机作为前因，以及感知目的地个性、满意度和重游意向作为MTE的结果。这项研究以614名外国游客为样本，他们前往塞尔维亚三个最大的城市目的地（贝尔格莱德、诺维萨德和尼斯）。对于检验假设，采用SEM（结构方程建模）。结果表明，人格特质对经验的开放性和动机因素知识和经验对MTE的影响最大。此外，难忘经历的所有七个维度都会影响感知的目的地个性。结论中还强调了实际意义和未来潜在的研究方法。

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The experience I will remember: The role of tourist personality, motivation, and destination personality

Providing memorable experiences is considered very effective strategy for gaining a sustainable competitive advantage. Memorable tourism experience (MTE) is still a relatively novel concept, hence its antecedents and outcomes are not completely identified. The primary goal of this research was to explore tourist personality and travel motivation as antecedents and the perceived destination personality, satisfaction, and revisit intention as outcomes of an MTE. The study was conducted on a sample of 614 foreign visitors to three biggest urban destinations in Serbia (Belgrade, Novi Sad, and Nis). For testing hypothesis, SEM (structural equation modelling) was applied. The results show that personality trait openness to experience and motivational factor knowledge and experience showed the strongest influence on MTEs. Also, all seven dimensions of memorable experience affected perceived destination personality. Practical implications and potential future research approaches are also highlighted in the conclusion.

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来源期刊

Journal of Vacation Marketing Multiple-

CiteScore

9.70

自引率

15.70%

发文量

期刊介绍： Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.