Can travel apps improve tourists’ intentions? Investigating the drivers of Chinese gen Y users’ experience

IF 4.5 3区 管理学 Q1 BUSINESS
Ziyin Gao, J. Cheah, X. Lim, S. Ng, T. Cham, C. Yee
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引用次数: 4

Abstract

In the age of digitalization, travel applications (or travel apps) are indispensable tools for modern travel activities. During an app's selection and adoption phases, privacy concerns remain a sensitive issue that may demotivate users’ from continuing to use it. This study integrated both the stimulus-organism-response model (S-O-R) and psychological reaction theory (PRT) to explore the factors that influence users’ app usage experiences and behavioral responses. A self-administered questionnaire was designed and distributed to Gen Y users in mainland China. The findings of PLS-SEM analysis showed that usage intentions are predicted by the ability of travel apps to engage with users and generate favorable values. Additionally, users with low privacy concerns were shown to have a stronger intention to recommend travel apps to others. All in all, the findings from this study offer valuable insights to tourism providers and app developers.
旅游应用程序能提高游客的意愿吗?调查中国Y世代用户体验的驱动因素
在数字化时代,旅行应用程序(或旅行应用程序)是现代旅行活动不可或缺的工具。在应用程序的选择和采用阶段,隐私问题仍然是一个敏感问题,可能会削弱用户继续使用它的动力。本研究结合了刺激-机体反应模型(s-O-R)和心理反应理论(PRT),探讨了影响用户应用程序使用体验和行为反应的因素。设计了一份自填问卷,并分发给中国大陆的Y世代用户。PLS-SEM分析结果表明,旅游应用程序与用户互动并产生有利价值的能力可以预测使用意图。此外,隐私问题较低的用户更倾向于向他人推荐旅游应用程序。总之,这项研究的发现为旅游提供商和应用程序开发商提供了宝贵的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
9.70
自引率
15.70%
发文量
54
期刊介绍: Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.
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