Socio-cultural drivers of Saudi tourists’ outbound destination decisions

IF 4.5 3区 管理学 Q1 BUSINESS
Huthayfah Madkhali, P. Lugosi, R. Hawkins
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引用次数: 1

Abstract

This study examines key socio-cultural factors that influence Saudi tourists’ decisions to travel abroad. The paper utilises qualitative data collected through semi-structured interviews with males and females, whose views remain under-researched. It explores how Saudi Arabia's deeply embedded religious and tribal value systems and structures shape tourists’ destination choices and travel behaviours. The findings show that social norms and cultures of surveillance, alongside social obligations, act as push factors, decreasing the appeal of domestic tourism. Moreover, data suggest that seeking personal space and freedom, and the ability to engage in norm-breaking practices, are pull factors that make international destinations, especially those with fewer co-nationals, appealing. Practically, the study helps to identify marketing strategies that domestic and international destinations can adopt to target and accommodate Saudi tourists more effectively. Theoretically, the findings help to conceptualise a middle ground between what we call ‘extensionist’ and ‘rejectionist’ views of cultural influence and to appreciate the cumulative, intersecting impacts of socio-cultural imperatives.
沙特游客出境游决策的社会文化驱动因素
本研究考察了影响沙特游客出国旅游决定的关键社会文化因素。本文利用通过对男性和女性的半结构化访谈收集的定性数据,其观点仍未得到充分研究。它探讨了沙特阿拉伯根深蒂固的宗教和部落价值体系和结构如何影响游客的目的地选择和旅行行为。研究结果表明,社会规范和监督文化以及社会义务是推动因素,降低了国内旅游的吸引力。此外,数据显示,寻求个人空间和自由,以及从事打破常规行为的能力,是吸引国际目的地的因素,尤其是那些国籍较少的目的地。实际上,该研究有助于确定国内和国际目的地可以采用的营销策略,以更有效地瞄准和适应沙特游客。从理论上讲,这些发现有助于在我们所说的文化影响的“延伸主义”和“拒绝主义”观点之间概念化一个中间地带,并欣赏社会文化要求的累积和交叉影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
9.70
自引率
15.70%
发文量
54
期刊介绍: Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.
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