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Journal of Strategic Marketing最新文献

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The future of marketing and communications in a digital era: data, analytics and narratives 数字时代营销和传播的未来：数据、分析和叙述
IF 4.1
Journal of Strategic Marketing Pub Date : 2024-08-01 DOI: 10.1080/0965254x.2024.2386002
Ashutosh Dutt, Dharun Kasilingam, Rob Angell, Jaywant Singh
{"title":"The future of marketing and communications in a digital era: data, analytics and narratives","authors":"Ashutosh Dutt, Dharun Kasilingam, Rob Angell, Jaywant Singh","doi":"10.1080/0965254x.2024.2386002","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2386002","url":null,"abstract":"Published in Journal of Strategic Marketing (Ahead of Print, 2024)","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"2020 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141949287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sustainable mobility and sports tourism: applying the theory of planned behaviour to football supporters 可持续流动性与体育旅游：将计划行为理论应用于足球支持者
IF 4.1
Journal of Strategic Marketing Pub Date : 2024-07-30 DOI: 10.1080/0965254x.2024.2383935
Luca Marrucci, Tiberio Daddi, Brian P. McCullough
{"title":"Sustainable mobility and sports tourism: applying the theory of planned behaviour to football supporters","authors":"Luca Marrucci, Tiberio Daddi, Brian P. McCullough","doi":"10.1080/0965254x.2024.2383935","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2383935","url":null,"abstract":"Today, the importance of sustainable tourism has become a global issue. Sport tourism is a relatively recent area of focus, and football tourism is probably the most popular in leisure sport travel...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"2 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141949288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Market orientation, corporate governance, and organizational learning: the rise of Korean popular culture 市场导向、公司治理和组织学习：韩国流行文化的兴起
IF 4.1
Journal of Strategic Marketing Pub Date : 2024-04-18 DOI: 10.1080/0965254x.2024.2342499
Chih-Pin Lin, Chi-Jui Huang, Tse-Ping Dong
{"title":"Market orientation, corporate governance, and organizational learning: the rise of Korean popular culture","authors":"Chih-Pin Lin, Chi-Jui Huang, Tse-Ping Dong","doi":"10.1080/0965254x.2024.2342499","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2342499","url":null,"abstract":"Investors and managers of firms producing cultural products have long confronted the problem of low success rates. This study proposes a model arguing that corporate governance, in addition rates o...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"3 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140617220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Positioning marketing analytics for organisational agility in the ready-made garments industry in an emerging country context 为新兴国家成衣业的组织灵活性定位营销分析
IF 4.1
Journal of Strategic Marketing Pub Date : 2024-04-12 DOI: 10.1080/0965254x.2024.2325530
Md Asadul Islam, Dieu Hack-Polay, Mahfuzur Rahman, Francesca Dal Mas
{"title":"Positioning marketing analytics for organisational agility in the ready-made garments industry in an emerging country context","authors":"Md Asadul Islam, Dieu Hack-Polay, Mahfuzur Rahman, Francesca Dal Mas","doi":"10.1080/0965254x.2024.2325530","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2325530","url":null,"abstract":"This study aimed to examine the complex forces that influence the adoption of marketing analytics in the ready-made garments (RMG) industry in an emerging country context. The forces for change and...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"299 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140594390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examining the impact of digital leadership on data analytics capability and organisational performance in the Indian context 研究印度数字领导力对数据分析能力和组织绩效的影响
IF 4.1
Journal of Strategic Marketing Pub Date : 2024-04-11 DOI: 10.1080/0965254x.2024.2340463
Remya Lathabhavan, Moovendhan V
{"title":"Examining the impact of digital leadership on data analytics capability and organisational performance in the Indian context","authors":"Remya Lathabhavan, Moovendhan V","doi":"10.1080/0965254x.2024.2340463","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2340463","url":null,"abstract":"Data analytics and digital leadership are rapidly gaining importance in this disruptive digital era. This study examines the role of digital leadership, as an antecedent, and organisational evidenc...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"53 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140594529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of information governance on information quality and firm performance: role of IT/marketing collaboration 信息管理对信息质量和公司业绩的影响：信息技术/市场营销合作的作用
IF 4.1
Journal of Strategic Marketing Pub Date : 2024-04-10 DOI: 10.1080/0965254x.2024.2340458
Stefan Sleep, Prachi Gala, Dana E. Harrison
{"title":"The impact of information governance on information quality and firm performance: role of IT/marketing collaboration","authors":"Stefan Sleep, Prachi Gala, Dana E. Harrison","doi":"10.1080/0965254x.2024.2340458","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2340458","url":null,"abstract":"Information governance is crucial for firm performance. Marketing managers have been actively engaged in data analytics and information management for decision-making. Because of the role both mark...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"7 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140594528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rollover service contracts: the influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty 展期服务合同：感知价值、便利性、困惑和转换成本对消费者满意度和服务忠诚度的影响
IF 4.1
Journal of Strategic Marketing Pub Date : 2024-03-13 DOI: 10.1080/0965254x.2024.2319831
Muhammad Mohsin Butt, Stephen Wilkins, Joe Hazzam, Ben Marder
{"title":"Rollover service contracts: the influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty","authors":"Muhammad Mohsin Butt, Stephen Wilkins, Joe Hazzam, Ben Marder","doi":"10.1080/0965254x.2024.2319831","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2319831","url":null,"abstract":"Rollover contracts are agreements that automatically renew, or ‘roll over’, when the contracted term is completed, unless the customer has previously given notice to terminate the agreement. Althou...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"21 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reviving unorganized retail stores post-COVID-19 无组织零售店在《第 19 次联合国打击跨国有组织犯罪会议》之后的复兴
IF 4.1
Journal of Strategic Marketing Pub Date : 2024-02-29 DOI: 10.1080/0965254x.2024.2323954
Astha Sanjeev Gupta, Jaydeep Mukherjee
{"title":"Reviving unorganized retail stores post-COVID-19","authors":"Astha Sanjeev Gupta, Jaydeep Mukherjee","doi":"10.1080/0965254x.2024.2323954","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2323954","url":null,"abstract":"The COVID-19 pandemic threatened people’s lives and livelihoods, which induced an existential hapax, changing their consumption choices. The unexpected disruption in physical retail due to the meas...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"49 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140019362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How digital transformation impact firm performance? The unmet needs of Indian exporting firms 数字化转型如何影响企业绩效？印度出口企业尚未满足的需求
IF 4.1
Journal of Strategic Marketing Pub Date : 2024-02-16 DOI: 10.1080/0965254x.2024.2318216
Sudhir Rana, Jagroop Singh, Vinaytosh Mishra, Surender Khan, Majdi Quttainah, Sanjeev Prashar
{"title":"How digital transformation impact firm performance? The unmet needs of Indian exporting firms","authors":"Sudhir Rana, Jagroop Singh, Vinaytosh Mishra, Surender Khan, Majdi Quttainah, Sanjeev Prashar","doi":"10.1080/0965254x.2024.2318216","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2318216","url":null,"abstract":"The study argues on how digital technologies and digital transformation challenge exporting firms across the globe. To respond upon this challenge, present study attempts to solve multi-fold proble...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"11 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139753603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Internal customers creating value in the workplace: Conceptualising the internal customer perceived value (ICPV) model 内部客户在工作场所创造价值：内部顾客感知价值（ICPV）模型的概念化
IF 4.1
Journal of Strategic Marketing Pub Date : 2024-02-07 DOI: 10.1080/0965254x.2024.2307982
Joseph Lo Iacono, Joan Carlini, Cassandra France, Debra Grace
{"title":"Internal customers creating value in the workplace: Conceptualising the internal customer perceived value (ICPV) model","authors":"Joseph Lo Iacono, Joan Carlini, Cassandra France, Debra Grace","doi":"10.1080/0965254x.2024.2307982","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2307982","url":null,"abstract":"There is increased attention around employer brand in the marketing domain, as firms appreciate the strategic imperative of attracting and retaining quality employees (internal customers). This stu...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"174 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139753076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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