Internal customers creating value in the workplace: Conceptualising the internal customer perceived value (ICPV) model

IF 3.7 Q2 BUSINESS

Journal of Strategic Marketing Pub Date : 2024-02-07 DOI:10.1080/0965254x.2024.2307982

Joseph Lo Iacono, Joan Carlini, Cassandra France, Debra Grace

引用次数: 0

Abstract

There is increased attention around employer brand in the marketing domain, as firms appreciate the strategic imperative of attracting and retaining quality employees (internal customers). This stu...

查看原文本刊更多论文

内部客户在工作场所创造价值：内部顾客感知价值（ICPV）模型的概念化

随着企业认识到吸引和留住高素质员工（内部客户）的战略必要性，市场营销领域对雇主品牌的关注与日俱增。本研究...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Strategic Marketing BUSINESS-

CiteScore

9.20

自引率

7.30%

发文量

期刊介绍： Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3.To consider the role of marketing as an orientation of management at the strategic level of organizations.