Examining the impact of digital leadership on data analytics capability and organisational performance in the Indian context

IF 3.7 Q2 BUSINESS

Journal of Strategic Marketing Pub Date : 2024-04-11 DOI:10.1080/0965254x.2024.2340463

Remya Lathabhavan, Moovendhan V

引用次数: 0

Abstract

Data analytics and digital leadership are rapidly gaining importance in this disruptive digital era. This study examines the role of digital leadership, as an antecedent, and organisational evidenc...

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研究印度数字领导力对数据分析能力和组织绩效的影响

在这个颠覆性的数字化时代，数据分析和数字化领导力的重要性迅速提升。本研究探讨了数字领导力作为前因和组织证据的作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Strategic Marketing BUSINESS-

CiteScore

9.20

自引率

7.30%

发文量

期刊介绍： Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3.To consider the role of marketing as an orientation of management at the strategic level of organizations.