The impact of information governance on information quality and firm performance: role of IT/marketing collaboration

IF 3.7 Q2 BUSINESS

Journal of Strategic Marketing Pub Date : 2024-04-10 DOI:10.1080/0965254x.2024.2340458

Stefan Sleep, Prachi Gala, Dana E. Harrison

引用次数: 0

Abstract

Information governance is crucial for firm performance. Marketing managers have been actively engaged in data analytics and information management for decision-making. Because of the role both mark...

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信息管理对信息质量和公司业绩的影响：信息技术/市场营销合作的作用

信息管理对公司业绩至关重要。市场营销经理一直积极参与数据分析和决策信息管理。由于数据分析和信息管理的作用...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Strategic Marketing BUSINESS-

CiteScore

9.20

自引率

7.30%

发文量

期刊介绍： Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3.To consider the role of marketing as an orientation of management at the strategic level of organizations.