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Journal of Strategic Marketing最新文献

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The ‘dark side’ of data–driven marketing: a system’s thinking analysis 数据驱动营销的“阴暗面”:系统的思维分析
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-08-11 DOI: 10.1080/0965254x.2022.2105741
A. Elias
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引用次数: 1
Big data in professional sport: the perspective of practitioners in the NFL, MLB, NBA, and NHL 职业体育大数据：NFL、MLB、NBA和NHL从业者的视角
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-08-07 DOI: 10.1080/0965254x.2022.2108881
Gashaw Abeza, N. O'Reilly, J. Nadeau, Yann Abdourazakou
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引用次数: 0
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior 从顾客口碑行为看品牌参与在自我概念中的表现
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-07-15 DOI: 10.1080/0965254x.2022.2098525
C. Leckie, M. Nyadzayo, L. Johnson
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引用次数: 2
Managing service flexibility in healthcare for improved customer experience: a data-driven approach 管理医疗保健中的服务灵活性以改善客户体验:数据驱动的方法
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-07-15 DOI: 10.1080/0965254x.2022.2096671
Pradeep Kumar
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引用次数: 2
Music logos drive digital brands: an empirical analysis of consumers’ perspective 音乐标志驱动数字品牌:消费者视角的实证分析
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-07-13 DOI: 10.1080/0965254x.2022.2098526
Subhankar Das, S. Mondal, K. Sandhu
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引用次数: 3
Strategic intent constellations in market expansion of a Chinese firm: the case of Dalian Wanda 中国企业市场扩张中的战略意图星座:以大连万达为例
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-07-12 DOI: 10.1080/0965254x.2022.2096670
Mi Zhou, L. Cong, M. Leenders
{"title":"Strategic intent constellations in market expansion of a Chinese firm: the case of Dalian Wanda","authors":"Mi Zhou, L. Cong, M. Leenders","doi":"10.1080/0965254x.2022.2096670","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2096670","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42655778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy b区块链作为在二手商品营销中建立信任的资源:一个新兴经济体中汽车行业的案例
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-06-23 DOI: 10.1080/0965254x.2022.2088604
Achint Nigam, Shreya Sangal, Abhishek Behl, N. Jayawardena, Amit Shankar, V. Pereira, Yama Temouri, J. Zhang
{"title":"Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy","authors":"Achint Nigam, Shreya Sangal, Abhishek Behl, N. Jayawardena, Amit Shankar, V. Pereira, Yama Temouri, J. Zhang","doi":"10.1080/0965254x.2022.2088604","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2088604","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44946309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
The role of e-service quality and mediating effects of customer inspiration and satisfaction in building customer loyalty 电子服务品质与顾客激励、顾客满意对顾客忠诚之中介作用
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-05-22 DOI: 10.1080/0965254x.2022.2076722
M. Saha, Debarshi Mukherjee
{"title":"The role of e-service quality and mediating effects of customer inspiration and satisfaction in building customer loyalty","authors":"M. Saha, Debarshi Mukherjee","doi":"10.1080/0965254x.2022.2076722","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2076722","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42460091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Psychological ownership towards online brand communities driving brand engagement: a visitors’ perspective 对在线品牌社区的心理所有权推动品牌参与:一个访问者的视角
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-05-19 DOI: 10.1080/0965254X.2022.2063926
J. Kumar
{"title":"Psychological ownership towards online brand communities driving brand engagement: a visitors’ perspective","authors":"J. Kumar","doi":"10.1080/0965254X.2022.2063926","DOIUrl":"https://doi.org/10.1080/0965254X.2022.2063926","url":null,"abstract":"ABSTRACT This study investigates how visitors’ sense of psychological ownership towards online brand communities (OBCs) can influence their engagement with the focal brand. The approach is anchored in the postulates of psychological ownership theory and a theoretical model is proposed. Data collected from 387 visitors to firm-created OBCs is used for empirical model validation. Data analysis reveals that a sense of self-efficacy, accountability, belongingness, and self-identity experienced by the visitors towards the community can influence their engagement with the focal brand. Visitors’ engagement with the brand further influences their intentions towards brand purchase. Perceived diversity among the visitors moderates the effect of four dimensions of psychological ownership on brand engagement.Current study pioneers the application of psychological ownership theory in understanding visitors’ brand engagement through OBCs and depicts different moderating mechanisms. The findings offer unique theoretical and managerial implications for brand building.","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"30 1","pages":"355 - 388"},"PeriodicalIF":4.1,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48727130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Revisiting brand origin: expanding the strategic portfolio of brand-level attributes 重新审视品牌起源：扩大品牌层面属性的战略组合
IF 4.1
Journal of Strategic Marketing Pub Date : 2022-05-17 DOI: 10.1080/0965254X.2022.2075434
A. Mills, J. John
{"title":"Revisiting brand origin: expanding the strategic portfolio of brand-level attributes","authors":"A. Mills, J. John","doi":"10.1080/0965254X.2022.2075434","DOIUrl":"https://doi.org/10.1080/0965254X.2022.2075434","url":null,"abstract":"ABSTRACT The concept of brand origin was introduced two decades ago in response to the restrictive nature of ‘country-of-origin’ research in marketing; however, research to this day has remained constrained to geography. This paper leverages brand narrative to reconceptualize brand origin with the goal of enabling a broader array of strategic and positioning options to brand managers and brand origin researchers. The results of an exploratory study suggest that unburdening the scope of origin from geography enables the evolution of brand management to enlarge the scope and domain of the concept of ‘origin’ fivefold. Avenues for both management practice and future research exploration related to the multidimensional nature of brand origin are proposed.","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"31 1","pages":"1220 - 1237"},"PeriodicalIF":4.1,"publicationDate":"2022-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42449589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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