市场导向、公司治理和组织学习：韩国流行文化的兴起

IF 3.7 Q2 BUSINESS

Journal of Strategic Marketing Pub Date : 2024-04-18 DOI:10.1080/0965254x.2024.2342499

Chih-Pin Lin, Chi-Jui Huang, Tse-Ping Dong

引用次数: 0

摘要

长期以来，生产文化产品的公司的投资者和管理者一直面临着成功率低的问题。本研究提出了一个模型，认为公司治理除了提高成功率外，还能提高文化产品的成功率。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Market orientation, corporate governance, and organizational learning: the rise of Korean popular culture

Investors and managers of firms producing cultural products have long confronted the problem of low success rates. This study proposes a model arguing that corporate governance, in addition rates o...

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来源期刊

Journal of Strategic Marketing BUSINESS-

CiteScore

9.20

自引率

7.30%

发文量

期刊介绍： Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3.To consider the role of marketing as an orientation of management at the strategic level of organizations.