可持续流动性与体育旅游：将计划行为理论应用于足球支持者

IF 3.7 Q2 BUSINESS

Journal of Strategic Marketing Pub Date : 2024-07-30 DOI:10.1080/0965254x.2024.2383935

Luca Marrucci, Tiberio Daddi, Brian P. McCullough

引用次数: 0

摘要

如今，可持续旅游业的重要性已成为一个全球性问题。体育旅游是一个相对较新的关注领域，而足球旅游可能是休闲体育旅游中最受欢迎的...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Sustainable mobility and sports tourism: applying the theory of planned behaviour to football supporters

Today, the importance of sustainable tourism has become a global issue. Sport tourism is a relatively recent area of focus, and football tourism is probably the most popular in leisure sport travel...

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来源期刊

Journal of Strategic Marketing BUSINESS-

CiteScore

9.20

自引率

7.30%

发文量

期刊介绍： Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3.To consider the role of marketing as an orientation of management at the strategic level of organizations.