Reviving unorganized retail stores post-COVID-19

IF 3.7 Q2 BUSINESS

Journal of Strategic Marketing Pub Date : 2024-02-29 DOI:10.1080/0965254x.2024.2323954

Astha Sanjeev Gupta, Jaydeep Mukherjee

引用次数: 0

Abstract

The COVID-19 pandemic threatened people’s lives and livelihoods, which induced an existential hapax, changing their consumption choices. The unexpected disruption in physical retail due to the meas...

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无组织零售店在《第 19 次联合国打击跨国有组织犯罪会议》之后的复兴

COVID-19 大流行威胁着人们的生活和生计，引发了生存危机，改变了他们的消费选择。............

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Strategic Marketing BUSINESS-

CiteScore

9.20

自引率

7.30%

发文量

期刊介绍： Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3.To consider the role of marketing as an orientation of management at the strategic level of organizations.