JURNAL MANAJEMEN DAN BISNIS INDONESIA最新文献

{"title":"Pengaruh Financial Literacy, Financial Behavior dan Financial Experience Terhadap Keputusan Investasi Generasi Milenial di Batam","authors":"Naelati Tubastuvi, Arienda Gitty Ramadani, Erny Rachmawati, I. Rahmawati","doi":"10.32528/jmbi.v8i1.6464","DOIUrl":"https://doi.org/10.32528/jmbi.v8i1.6464","url":null,"abstract":"sulit dilakukan. Penelitian ini bertujuan untuk mengetahui Financial Literacy , Financial Behavior dan Financial Experience terhadap Keputusan Investasi Generasi Milenial di Batam secara parsial. Sampel yang digunakan pada penelitian ini berjumlah 80 sampel. Metode penelitian menggunakan metode asosiatif dan kuantitatif dengan teknik analisis data regresi linear berganda. Hasil penelitian ini menunjuukan bahwa secara parsial variabel Financial Literacy , Financial Behavior dan Financial Experience berpengaruh positif terhadap Keputusan Investasi. Besar pengaruh variabel Financial Literacy , Financial Behavior dan Financial Experience terhadap variebel Keputusan Investasi adalah 71,5% dan sisanya sebesar Abstract Amid the economic pressures caused by the COVID-19 pandemic, individuals' interest in investing is increasing over time because investing is no longer considered difficult to do. This research aims to find out the influence of Financial Literacy, Financial Behavior and Financial Experience on The Millennial Generation Investment Decision in Batam partially. The sample used in this study amounted to 80 samples. Research methods use associative and quantitative methods with multiple linear regression data analysis techniques. The results of this study show that partially the variables of Financial Literacy, Financial Behavior and Financial Experience have a positive effect on Investment Decisions. The effect of variables of Financial Literacy, Financial Behavior and Financial Experience on investment decisions was 71.5% and the remaining 28.5% was influenced by other variables not studied in the study.","PeriodicalId":433822,"journal":{"name":"JURNAL MANAJEMEN DAN BISNIS INDONESIA","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125078758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Pemasaran dalam Perspektif Islam","authors":"Dessy Kartika Yudityawati, Hadiah Fitriyah","doi":"10.32528/jmbi.v8i1.7429","DOIUrl":"https://doi.org/10.32528/jmbi.v8i1.7429","url":null,"abstract":"","PeriodicalId":433822,"journal":{"name":"JURNAL MANAJEMEN DAN BISNIS INDONESIA","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129227758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Pengaruh Promosi, E-WOM dan Brand Image Terhadap Keputusan Pembelian","authors":"W. Setianingsih","doi":"10.32528/jmbi.v8i1.7744","DOIUrl":"https://doi.org/10.32528/jmbi.v8i1.7744","url":null,"abstract":"Perusahaan perlu melakukan suatu strategi pemasaran yang tepat sesuai dengan segmentasi dan target pasar yang dibidik untuk meningkatkan penjualan. Pada era digital diperlukan promosi dan e-wom melalui media sosial untuk menarik pembelian konsumen. Brand image yang baik juga mempengaruhi calon konsumen untuk melakukan pembelian. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh promosi, e wom , dan brand image terhadap keputsan pembelian. Kegemaran kaum mileneal hang out di café membuat Nuansa Coffee melakukan promosi, memperhatikan e-wom dan brand image . Promosi gencar yang dilakukan melalui media online, dan e-wom yang ditinggalkan oleh konsumen membuat Nuansa Coffee semakin dikenal oleh kaum milineal. Brand Image yang tercipta dengan melakukan pagelaran music membuat Nuansa Coffee memiliki keunggulan dibanding pesaingnya. Penelitian ini dilakukan dengan menggunakan 98 responden dengan teknik pengambilan sampel accidental sampling . Setelah data valid dan reliabel serta terhindar dari uji asumsi Abstract Companies need to carry out an appropriate marketing strategy in accordance with the targeted market segmentation and target to increase sales. In the digital era, promotion and e-wom through social media are needed to attract consumer purchases. A good brand image also influences potential consumers to make a purchase. The purpose of this study was to determine and analyze the effect of promotion, e-wom, and brand image on purchasing decisions. The millennial's passion for hanging out in cafes makes Nuansa Coffee do promotions, paying attention to e-wom and brand image. Intense promotions carried out through online media, and e-wom abandoned by consumers have made Nuansa Coffee increasingly recognized by millennials. The brand image created by performing music gives Nuansa Coffee an advantage over its competitors. This research was conducted using 98 respondents with accidental sampling technique. After the data is valid and reliable and avoids the classical assumption test, a multiple linear regression test is carried out. The results showed that promotion, e-wom and brand image had an effect on purchasing decisions at Nuansa Coffee Jember. The results of this study support various references and empirical discussions about promotion, e-wom and brand image on consumer purchasing decisions.","PeriodicalId":433822,"journal":{"name":"JURNAL MANAJEMEN DAN BISNIS INDONESIA","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114818378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peran Copywriter Dalam Pembuatan Konten Sebagai Sarana Media Informasi Digital Pada Dinas Kominfo Sumenep","authors":"N. Wijaya, Syaifullah Anwar, Unsul Abrar","doi":"10.32528/jmbi.v8i1.7352","DOIUrl":"https://doi.org/10.32528/jmbi.v8i1.7352","url":null,"abstract":"Social media in the era of digitalization have become a focal strength in spreading information. It is a platform to influence and invite actions according to the sender’s will of intention. In order to create a public communication in Sumenep regency, the information and communication services department utilizes social media (instagram and facebook) to provide informative and communicative contents for public purposes. The person who creates copywriting is considered as a copywriter, in which the qualification is based on the ones who can write and form words. Not only can a copywriter write and form words but also elaborate them into creative and engaging writing to consumers. The information and communication services department is actively producing copywriting during the pandemic of covid 19 today, in the form of announcement, advice, and invitation to public of Sumenep regency as a tool of communications. There are creative and innovative content creators in the process behind the copywriting made by the information and communication services department of Sumenep regency. In this case, the writer is interested to study on how far the role of copywriter in content-making is as a media of digital information in the information and communication services department of Sumenep.","PeriodicalId":433822,"journal":{"name":"JURNAL MANAJEMEN DAN BISNIS INDONESIA","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128652418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Job Insecurity Terhadap Turnover Intention Dengan Komitmen Organisasi Sebagai Variabel Intervening Pada Karyawan Pt. Mitra Madura Dharma Abadi","authors":"Unsul Abrar, Syaiful Anwar, N. Wijaya","doi":"10.32528/jmbi.v7i2.5871","DOIUrl":"https://doi.org/10.32528/jmbi.v7i2.5871","url":null,"abstract":"12pt, Times New Roman bold) Various phenomena that have occurred in a company, researchers are interested in raising important issues in the company's performance in terms of human resources, so based on this phenomenon, this study wants to know the effect of job insecurity on turnover intention mediated by organizational commitment variables. This research is using a quantitative research approach with path analysis method, while the research data obtained from employees at PT. Mitra Madura Dharma Abadi with the number of respondents in the study as many as 50 employees and using a saturated sample, while the scale that will be used in processing respondent data is to use the likert scale, while the first data analysis technique is to test the quality of the data with the validity and reliability of each. The data is then continued by using the path analysis method (path analysis). The results of this study using path analysis concluded that variable job insecurity can influence or have a direct relationship to the desire to change jobs or turnover intention and can also have an indirect relationship through organizational commitment variables. Therefore, the results that have been carried out through path analysis are obtained, namely the direct relationship is greater than the indirect Jurnal Manajemen Dan Bisnis Indonesia Vol. 07 No 02 Desember 2021 Hal.01. 09 p-ISSN :2443-2830 eISSN: 2460-9471 2 relationship so that the results of this study conclude that the actual relationship is a direct relationship. Keyword : Job Insecurity; Organizational Commitment; Turnover Intention PENDAHULUAN Zaman semakin maju dan berkembang yang juga dibuktikan dengan perkembangan teknologi harus dan bisa menyesuaikan perkembangan suatu organisasi laba yang dalam hal ini adalah perusahaan, organisasi laba atau perusahaan sebagai salah satu penggerak perekonomian suatu bangsa seyogyanya bisa menjamin kesinambungan proses perokonomian suatu bangsa tetap stabil dengan salah satu caranya adalah bagaimana tetap terus berproduksi berbagai kebutuhan hidup masyarakat dengan tetap pada kesejahteraan sumber daya manusi yang dimiliki perusahaan tersebut. Sebagaimana perusahaan pada umumnya perlu yang namanya proses dan tata kelola manajemen yang bisa menjadikan perusahaan tersebut tetap pada jalur yang tepat dan stabil ditengah beberapa hambatan perekonomian yang bisa saja dapat menjadi kendala. Berdasarkan pada penjelasan tersebut, proses mencapai proses mencapai tujuan dari sebuah organisasi atau perusahaan perlu menekankan dengan apa yang dimakud dengan tahapan manajemen atau dengan kata lain tercapainya output dari perusahaan tidak terlepas dari peran penting jajaran manajemen didalamnya dalam mengatur membimbing seluruh elemen sumber daya manusia diinternal perusahaan, oleh karena itu perlunya menganalisis beberapa problem yang sering terjadi dari sebuah organisasi atau dalam hal ini perusahaan yakni bagaimana meningkatkan kompetensi sumber daya manusia yang tidak han","PeriodicalId":433822,"journal":{"name":"JURNAL MANAJEMEN DAN BISNIS INDONESIA","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117166847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisa Pelanggan Dalam Pengembangan Produk Kopi Jember “Casim Coffee” Di Kabupaten Jember","authors":"Budi Santoso, Srimiatun Srimiatun, A. Izzuddin","doi":"10.32528/jmbi.v7i2.5303","DOIUrl":"https://doi.org/10.32528/jmbi.v7i2.5303","url":null,"abstract":"This study aims to explain decisions in purchasing Casim Coffe coffee products, knowing consumer attitudes towards Casim Coffe coffee products, knowing consumer satisfaction with products, and determining strategies in developing products based on product attribute evaluations by consumers. The data used in this study are primary and secondary data. Data collection methods are by distributing questionnaires, interviews, and documentation. The population in this study are consumers who have consumed Casim Coffee. The sampling method used is purposive sampling technique. The method used in this research is descriptive method, Fishbein, Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The output of the research is in the form of an article in an online journal","PeriodicalId":433822,"journal":{"name":"JURNAL MANAJEMEN DAN BISNIS INDONESIA","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126326947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kompensasi, Gaya Kepemimpinan dan Kompetensi Terhadap Kinerja Pegawai Melalui Kepuasan Kerja Pada Pusdatin Kementan RI","authors":"Edi Sugiono, Darmadi Darmadi, Suryono Efendi","doi":"10.32528/jmbi.v7i2.5599","DOIUrl":"https://doi.org/10.32528/jmbi.v7i2.5599","url":null,"abstract":"","PeriodicalId":433822,"journal":{"name":"JURNAL MANAJEMEN DAN BISNIS INDONESIA","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122153981","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Implementasi Strategi Augmented Product Dan Atribut Produk Sepeda Motor Merek Honda Dalam Menciptakan Kepuasan Konsumen","authors":"Tri Palupi Robustin","doi":"10.32528/jmbi.v7i2.5022","DOIUrl":"https://doi.org/10.32528/jmbi.v7i2.5022","url":null,"abstract":"This study aims to determine the influence of retail service quality: (1) Whether augmented products affect consumer satisfaction; (2) Do product attributes affect consumer satisfaction; (3) Do augmented products and product attributes simultaneously affect consumer satisfaction. The research population is consumers who buy Honda brand motorcycles domiciled in Puger Subdistrict, with a sample number of 60 respondents. Data analysis techniques use multiple regression analysis with SPSS version 17 programs. The results showed that: (1)There is an influence of augmented products on consumer satisfaction. The results of this study mean that the better augmented products provided by Honda brand motorcycles, it will increase consumer satisfaction; (2) There is an influence of product attributes on customer satisfaction. The results of this study mean that the better product attributes consisting of quality, features, style and design provided by Honda brand motorcycles, it will increase consumer satisfaction; (3) There is a simultaneous influence of augmented products and product attributes on consumer satisfaction.","PeriodicalId":433822,"journal":{"name":"JURNAL MANAJEMEN DAN BISNIS INDONESIA","volume":"200 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122683422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisa Literasi Digital Usaha Mikro, Kecil, Menengah (UMKM) Makanan Islami Dalam Kemasan","authors":"Y. Wibowo","doi":"10.32528/JMBI.V7I1.5072","DOIUrl":"https://doi.org/10.32528/JMBI.V7I1.5072","url":null,"abstract":"Kementerian Koperasi dan UKM bersama Kementerian Kominfo, berkomitmen untuk mengonlinekan 8 Juta UMKM sampai tahun 2020. Komitmen ini menunjukan keberpihakan pemerintah dalam memajukan UMKM Penelitian ini bertujuan untuk menganalisis tingkat literasi digital Usaha Mikro, Kecil, dan Menengah (UMKM) yang bergerak dibidang makanan Islami dalam kemasan. Variabel yang diguanakan yaitu internet  searching,  hypertextual  navigation,  content  evaluation, knowledge assembly. Populasi dalam penelitian ini adalah para pelaku UMKM makanan Islami dalam kemasan yang tergabung dalam grub Facebook Kuliner Jember dengan jumlah sampel sebanyak 84 responden. Perolehan data dengan cara penyebaran kuisoner online yang selanjutnya akan dianalisa dengan statistik deskriptif. Hasil penelitian menunjukan bahwa tingkat literasi tingkat UMKM dalam kategori sedang dengan skor 3.35. Variabel Pencarian di Internet (Internet Searching) dan variabel Penyusunan Pengetahuan (Knowlage Assembly) dalam kategori tinggi dengan skor masing-masing 3.79 dan 3.69. Sedangkan untuk variabel Pandu Arah Hypertext ( Hypertextual Navigation) dan Evaluasi Konten Informasi (Content Evaluation) masih dalam kategori sedang dengan masing-masing skor 3.05 dan 3.36. Pendekatan pada hasil ini yaitu Digital Usage dimana penggunaan  digital,  pelaku UMKM  dapat  menerapkan  aplikasi  untuk  tujuan produktif/profesional misalnya menggunakan media digital untuk bisnis,  pengajaran, kampanye sosial  dsb.","PeriodicalId":433822,"journal":{"name":"JURNAL MANAJEMEN DAN BISNIS INDONESIA","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117136126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Pemasaran Syariah Produk Kuliner Bumdes","authors":"A. Izzuddin, B. Santoso, Thasya Moulinda","doi":"10.32528/JMBI.V7I1.4947","DOIUrl":"https://doi.org/10.32528/JMBI.V7I1.4947","url":null,"abstract":"Pengelolaan bumdes yang sekedar jalan, menyebabkan bumdes kurang kompetitif dalam bersaing dengan usaha milik swasta. Tujuan penelitian ini yakni untuk menganalisa faktor-faktor yang menjadi kelebihan, kekurangan serta peluang dan ancaman yang dihadapi oleh bumdes bossmuda di desa panti. Berdasarkan hasil penelitian, kami menyarankan beberapa strategi yang bisa dijalankan yaitu Bumdes bekerjasama dengan PT Perkebunan XII Panti yang menghasilkan kopi, Bumdes menjadi distributor kopi pada warung kopi, cafe, dan toko-toko ritel, Peningkatan kapasitas produksi kopi, Mengolah ketela hasil panen warga menjadi produk kreatif, atau membantu warga menjadi pengusaha pengolahan ketela, Bumdes membuat program  pariwisata dengan berlatarkan persawahan, atau perkebunan dan Membangun usaha ternak kambing. Strategi pemasaran syariah yang kami sarankan, juga tertuang pada strategi bauran pemasaran yaitu bumdes harus menunjukkan kualitas produkya, kemudian menentapkan harga yang kompetitif, dan meletakkan produknya ketempat-tempat yang mudah dijangkau oleh target konsumen, selain itu bumdes harus mulai mengenalkan produknya melalui promosi yang berdasarkan prinsip-prinsip syariah.","PeriodicalId":433822,"journal":{"name":"JURNAL MANAJEMEN DAN BISNIS INDONESIA","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126734808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}