Pengaruh Financial Literacy, Financial Behavior dan Financial Experience Terhadap Keputusan Investasi Generasi Milenial di Batam

Abstract

sulit dilakukan. Penelitian ini bertujuan untuk mengetahui Financial Literacy , Financial Behavior dan Financial Experience terhadap Keputusan Investasi Generasi Milenial di Batam secara parsial. Sampel yang digunakan pada penelitian ini berjumlah 80 sampel. Metode penelitian menggunakan metode asosiatif dan kuantitatif dengan teknik analisis data regresi linear berganda. Hasil penelitian ini menunjuukan bahwa secara parsial variabel Financial Literacy , Financial Behavior dan Financial Experience berpengaruh positif terhadap Keputusan Investasi. Besar pengaruh variabel Financial Literacy , Financial Behavior dan Financial Experience terhadap variebel Keputusan Investasi adalah 71,5% dan sisanya sebesar Abstract Amid the economic pressures caused by the COVID-19 pandemic, individuals' interest in investing is increasing over time because investing is no longer considered difficult to do. This research aims to find out the influence of Financial Literacy, Financial Behavior and Financial Experience on The Millennial Generation Investment Decision in Batam partially. The sample used in this study amounted to 80 samples. Research methods use associative and quantitative methods with multiple linear regression data analysis techniques. The results of this study show that partially the variables of Financial Literacy, Financial Behavior and Financial Experience have a positive effect on Investment Decisions. The effect of variables of Financial Literacy, Financial Behavior and Financial Experience on investment decisions was 71.5% and the remaining 28.5% was influenced by other variables not studied in the study.