Peran Copywriter Dalam Pembuatan Konten Sebagai Sarana Media Informasi Digital Pada Dinas Kominfo Sumenep

Abstract

Social media in the era of digitalization have become a focal strength in spreading information. It is a platform to influence and invite actions according to the sender’s will of intention. In order to create a public communication in Sumenep regency, the information and communication services department utilizes social media (instagram and facebook) to provide informative and communicative contents for public purposes. The person who creates copywriting is considered as a copywriter, in which the qualification is based on the ones who can write and form words. Not only can a copywriter write and form words but also elaborate them into creative and engaging writing to consumers. The information and communication services department is actively producing copywriting during the pandemic of covid 19 today, in the form of announcement, advice, and invitation to public of Sumenep regency as a tool of communications. There are creative and innovative content creators in the process behind the copywriting made by the information and communication services department of Sumenep regency. In this case, the writer is interested to study on how far the role of copywriter in content-making is as a media of digital information in the information and communication services department of Sumenep.