Analisa Pelanggan Dalam Pengembangan Produk Kopi Jember “Casim Coffee” Di Kabupaten Jember

This study aims to explain decisions in purchasing Casim Coffe coffee products, knowing consumer attitudes towards Casim Coffe coffee products, knowing consumer satisfaction with products, and determining strategies in developing products based on product attribute evaluations by consumers. The data used in this study are primary and secondary data. Data collection methods are by distributing questionnaires, interviews, and documentation. The population in this study are consumers who have consumed Casim Coffee. The sampling method used is purposive sampling technique. The method used in this research is descriptive method, Fishbein, Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The output of the research is in the form of an article in an online journal