Socio-Economic Problems and the State最新文献

{"title":"Transformation of business models in the digital economy","authors":"Nataliia Shveda, Olga Krause","doi":"10.33108/sepd2023.01.086","DOIUrl":"https://doi.org/10.33108/sepd2023.01.086","url":null,"abstract":"The feasibility of digital transformation of business models is proven in the article. It is determined that the process of digital transformation covers all spheres of life: from interaction between people to industrial production, everyone is a consumer of digital technologies - the state, business, citizens. The development of Ukraine’s digital economy involves the creation of market incentives, motivations, formation of demand and needs for the digital technologies use. Digital transformation of business models is considered as optimization of resources using digital technologies. The most popular digital business models, as well as the essence and main advantages of using the digital platform are discussed in the article. Digital platform is the basis of the sharing economy, which is designed mainly for small and medium-sized business and is defined as a combination of horizontal business links and IT platform, where users exchange assets without the participation of major players or corporations. In Ukraine, the sharing economy is represented in several sectors among which transportation, financial sector and the medicine are the main ones. Sharing platforms are essentially the basis for such business models as Access-Over-ownership and On-demand. Access-Over-ownership one is focused on sharing physical things (housing, cars, machinery, equipment). The On-demand model is focused on the consumption of digital content. The e-commerce model, which is one-sided, is highlighted separately. The main types of business models in electronic business are considered, such as: affiliate marketing (clear distribution of responsibilities between the parties for the creation of the product and its advertising); Affinity club (cooperation with associated members and interest groups); Blockchain-based business models (business models based on blockchain technologies); Brokerage (mediation in the implementation of sales operations) etc. The distinctive features of business ecosystems and the main ways of monetizing digital business models are discussed. It is determined that modern digital business models are rarely found in pure form, to improve efficiency and competitiveness companies mostly use combined and modified models. Factors contributing to optimization and transformation of existing and developing new business models ubder digital transformation are identified as well as fundamental differences between traditional business models and digital platforms.","PeriodicalId":402980,"journal":{"name":"Socio-Economic Problems and the State","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114530637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Development of innovative ideas management directions at the enterprise","authors":"H. Ostrovska, L. Maliuta, Oksana Hladchuk","doi":"10.33108/sepd2022.nom2.131","DOIUrl":"https://doi.org/10.33108/sepd2022.nom2.131","url":null,"abstract":"The article is devoted to the substantiation of the ideas management development priority directions as an essential component of the innovative activities management system at the enterprises. It has been proven that a progressive approach to the management of enterprise ideas involves a strategic focus on increasing the usefulness of new products for consumers, improving the quality of their lives, social progress, which makes the brand truly valuable. The interpretation of the “idea management” concept has been clarified. The key aspects of idea management have been studied. The idea management process at the enterprise is presented with a description of each stage. The main directions of the search for innovative ideas are highlighted. The mechanisms of using external ideas are formed. In this context, the relevance of the crowd-sourcing development for the purpose of intellectual potential effective use; hackathon as an organized event; open-source platforms are substantiated. A system of indicators for evaluating innovative ideas has been developed. The main methods for selecting the most acceptable and effective innovative idea have been studied. The main factors that hinder the development of innovation and the factors that strengthen innovative activity have been determined. The main directions of the idea management process development are proposed and classified by management stages, target settings and possible measures for their implementation. At the same time, the main aspects of improving the efficiency of idea management include increased investment in the information and communication technology sector, and the activation of consolidation processes. Recommendations for the ideas managing process development in the system of managing innovative activities of enterprises make it possible to ensure the search, evaluation, support and implementation of ideas generated in the internal and external environment of the enterprise, and also, in the context of competitiveness price factors importance reducing, contribute to ensuring the unique competitive advantages of the enterprise in general.","PeriodicalId":402980,"journal":{"name":"Socio-Economic Problems and the State","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125358840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Changes in the economic development paradigms, dominant forms of capital and new challenges of modern transformations","authors":"B. Andrushkiv, V. Grushko","doi":"10.33108/sepd2020.02.034","DOIUrl":"https://doi.org/10.33108/sepd2020.02.034","url":null,"abstract":"The system-forming role of capital in the functioning of the economy, its evolution and the influence of its dominant forms on changes in the place of the economy in society are examined in the article. The reasons for the change of the economic development paradigms, the influence of various spheres of economic activity under the influence of reorientations on the accumulation of capital’s new forms are identified. The tendencies in the informatized and globalized world economy are revealed, which determine the growth of monopolistic tendencies and unilateral dependence of the productive branches on the processes developing in the financial sphere. The transformation of the economy from production priorities to various forms of rapid enrichment without the need to create real goods is analyzed. The aggravation of contradictions between manufacturing industries and the financial sector, between informatized and non-informatized components of the economy, between those whose qualifications will be needed in computerized production and those whose work in the new economy will no longer be needed. The process of hierarchization that unfolds in the economy between different industries and spheres of activity under the influence of different rates of capital accumulation is revealed. The analysis of the existing mechanisms of capital accumulation in various structural divisions of economy is made. The reasons for the different dynamics of capital accumulation by different components of the economy are identified. The inability of the market mechanism to ensure the development and functioning of the economy in the direction of expanded reproduction of the production of goods necessary for society is determined. The influence of information technologies on globalization processes in the world and their connection with the decrease in economic productivity at this stage of development is revealed. The real motives of economic entities that have changed the paradigm of economic behavior of people in the post-industrial stage have been established. The influence of the aim to maximize profitability as a fundamental driving force of economic behavior is revealed, which has provided changes in the long-term and sustainable trend focused on productivity growth in economic activity.","PeriodicalId":402980,"journal":{"name":"Socio-Economic Problems and the State","volume":"231 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126138120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digitalization as an enterprise management tool","authors":"O. Kilyar, A. Romaniv, Artem Slotiuk, Bogdan Midlo","doi":"10.33108/sepd2022.02.715","DOIUrl":"https://doi.org/10.33108/sepd2022.02.715","url":null,"abstract":"The essence and features of digitalization at enterprises as an element of their competitive advantage are considered in the article, the place and role of digitalization in increasing competitiveness and the preconditions and problems of digitalization of enterprises are identified, tasks and measures for digitalization of enterprises are defined using modern information technologies and methods of enterprise management, determining the main aims and priorities of the enterprises activity under strengthening of a competition and deepening of integration processes of global economy. Digitalization is considered as a priority need for change and adaptation of enterprise management in a pandemic. The state of economic entities during the COVID-19 pandemic is analyzed in the article. The following features are revealed in the study: the pandemic and quarantine caused a decline in consumer incomes, which led to a general decline in corporate profitability and increased operating costs; the change in market conditions caused by the pandemic has prompted businesses to adapt to new conditions through the introduction of innovative technologies, new communication channels and information systems. It has been established that the changes caused by global processes and the COVID-19 pandemic have led to significant changes in the classic business management system, and the transition to business digitalization has become a prerequisite for competitive advantage in today's environment. The use of information systems, elements of artificial intelligence in the business management system has allowed many business owners to not only stay in the market, but also gain new benefits. The approach of the \"Three Horizons\" of enterprise development is considered, which is based on the analysis of opportunities for growth and search for ideas for the desired horizon: the advantage of security and creating additional benefits for customers.","PeriodicalId":402980,"journal":{"name":"Socio-Economic Problems and the State","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125836177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Using of information technology and SMM in the tourism sphere","authors":"V. Ratynskyi, Iryna Halytska, Yuliya N. Severina","doi":"10.33108/sepd2022.02.695","DOIUrl":"https://doi.org/10.33108/sepd2022.02.695","url":null,"abstract":"The directions and prospects of using information technology in the hospitality industry, as well as the main problems that accompany the work of a hotel business marketer, are considered in the article. One of the main ones is the emergence of new digital marketing tools that make it possible to obtain new information about customers, but these technologies are usually used only by large hotel companies. Tourism is an important sector that contributes to the development of the country's economy. To gain a larger share of this competitive sector, it is necessary to create more profitable new tourism markets and develop appropriate marketing strategies. A separate block considers the technology of tourism promotion in social networks, methods of promotion on the example of tour operators and travel agents, the effectiveness of advertising on social networks, its prospects in the future. The competition of the tourist market is growing every day and requires the development of new promotion strategies, one of which is the use of SMM in the tourism business. Travel companies that already work on social platforms not only have regular customers, but also acquire new ones. Social networks allow you to respond quickly to what is happening among the target audience. In addition, SMM is a set of practical tools for promoting and selling travel products and services, which open up new opportunities for advertising campaigns due to the fact that people spend most of their time on the Internet, in particular on social networks. The use of information technology and methodologies is one of the most pressing issues in the field of tourism. Competition for potential tourists takes place in the information space both at the national level and at the level of individual businesses. Issues of brand awareness and consumer loyalty - are solved in traditional and innovative ways, especially through Internet marketing and social networks. For example, Ukrainian companies actively use information technology and reservation systems, are full members of the global network. However, due to lack of experience and financial resources, it is often impossible to compare with foreign companies and brands in the use of Internet marketing and promotion.","PeriodicalId":402980,"journal":{"name":"Socio-Economic Problems and the State","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121948426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sales funnel – a marketing analytic tool","authors":"Olga Krause, I. Pinyak","doi":"10.33108/sepd2022.02.586","DOIUrl":"https://doi.org/10.33108/sepd2022.02.586","url":null,"abstract":"The article is dedicated to determining the practical value of the principles of building such a marketing tool instrument as a sales tunnel. Sales are key to the success of any enterprise, sales are the most important task, research and decision-making at all levels of management. Efficient sales management practices are essential for the success of competitive and marketing strategy of the company. Sales funnel is a marketing model aimed at the client which accurately demonstrates all stages of customer promotion before purchase of a product. Analysis of client behavior, motivation, at each stage of the funnel, makes it possible to adjust the behavior of the client, unobtrusively stimulate interest in buying. The very term of the sales funnel was proposed by American advertiser Elias Saint-Elmo Lewis in 1898. The practical value of the sales funnel is that it allows to identify major stages, define the characteristics of the client’s behavior at each stage, accept marketing techniques, and becomes the basis of this analysis to construct a communication with a client. It is researched that at each stage of sales funnels customers differ in behavior and motivation to move on to the next stage of the funnel. The article considers the classical hierarchy of needs for A. Maslow and additional levels to the proposed permutation. The principles of the Maslow pyramid make it possible to formulate several basic needs for business and sales, they’re the ones that push the client to make the purchase. It is confirmed that it is essential to determine the true need of a potential client and building on it to build communication by making strong arguments, which may interest the customer and encourage him to buy the product. An example of a five-level sales funnel is considered, the specificity of the client’s behavior and an approximate set of marketing measures at each stage of the funnel is investigated. Features of classic sales funnel are identified. The average ratio of the first and fifth stages of the funnel has been determined to be 1:10. Accordingly, if the ratio is greater, one must find the cause and pick it up with marketing measures, if the ratio is lower, it’s a very good management of sales. The peculiarity of the sales funnel for an Internet store is considered, task and marketing tools at each stage of the funnel are outlined. Sales marketing analysis is carried out to maximize the use of resources, as well as optimally structuring existing marketing and sales processes. This analysis also makes it possible to determine, where it is in the sales chain that the conversion opportunity is lost and how it can be removed. The sales funnel conversion rate is used to measure business success and defining the tasks of the marketing department.","PeriodicalId":402980,"journal":{"name":"Socio-Economic Problems and the State","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122164161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Use of NLP in psychocorrectional work","authors":"Vasyl Vyshnyovsky, Mariana Mukan","doi":"10.33108/sepd2022.02.155","DOIUrl":"https://doi.org/10.33108/sepd2022.02.155","url":null,"abstract":"This article is devoted to the use of the method of neurolinguistic programming in psychocorrectional work. It describes the theoretical foundations of technology, its main purpose, efficiency conditions and inviolable postulates of neurolinguistic programming. The relevance of the study of this topic is due to the fact that neurolinguistic programming is now one of the most popular areas of applied psychology. Unlike many other practice-oriented psychological disciplines, neurolinguistic programming provides rapid change and solutions to societal and human problems, all in an efficient and environmentally manner. At the same time, neurolinguistic programming is one of the most complex systems of psychotechnology, the assimilation of which requires considerable effort. In contrast to the \"classical\" psychological disciplines, the method of neurolinguistic programming requires the researcher to seriously reorient the nature of his mental activity and abandon many stereotypes. The colossal methodological arsenal of neurolinguistic programming, which includes several hundred techniques of psychotherapeutic interventions, places the most serious demands on the memory of a person who wants to study neurolinguistic programming. Currently, the method of neurolinguistic programming is considered one of the most effective psychotechnologies of personal change. However, during our study, we found some negative aspects. First of all, this method is not suitable for all people, and the effect of using this method, although fast, but its duration depends on the characteristics of the customer and his environment, on the professionalism of the psychotherapist. Also in our work we emphasize that the method of neurolinguistic programming in their practice can be used only by a qualified and licensed specialist who will carry out a thorough study of the customer characteristics and will carry out constant monitoring of human well-being.","PeriodicalId":402980,"journal":{"name":"Socio-Economic Problems and the State","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123174648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"State budget of Ukraine-2023: features of the regulation of financial and economic processes in the conditions of full-scale war","authors":"O. Panukhnyk, Yana Fedotova, N. Holych","doi":"10.33108/sepd2022.nom2.063","DOIUrl":"https://doi.org/10.33108/sepd2022.nom2.063","url":null,"abstract":"The article is devoted to the study of theoretical, methodological and applied aspects of the formation of the country's state budget as a tool for the implementation of social and economic policy, outlines its role in the life of society and individuals. In addition, a detailed analysis is devoted to the structural components of the budget: sources of the revenue part of the budget, which includes tax and non-tax revenues, official transfers, trust funds, income from capital operations and other revenues; peculiarities of the distribution of the expenditure part through researching the main trends of directing state funds. The correlation between the role, functions and tasks of the state budget of Ukraine regarding the practical implementation of the best experience of economically stable countries of the world regarding the use of modern budgeting technologies is comprehensively characterized. The specifics of budget policy implementation in the crisis period are considered, taking into account the specifics of the current legislation of Ukraine. As a result, the place of the state budget in the financial system of Ukraine in the conditions of a full-scale war in terms of ensuring the priority sectors of the economy was revealed. On the basis of the proposed main financial plan of the country for 2023, through the application of economic and statistical methods, deduction, synthesis and analysis, the analysis and systematization of key macro- and microeconomic indicators was carried out in order to clarify the modern laws, trends and processes of the country's socio-economic development in the conditions of war state. The particular attention is paid to financing defense and social spheres in 2023, the features of social security of the population and the state debt. The article highlights in detail the existing problems and potential threats in the budget system of Ukraine in 2023 and suggests ways to solve them in accordance with the conditions of a country at war.","PeriodicalId":402980,"journal":{"name":"Socio-Economic Problems and the State","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128308929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Selection and management of innovation strategy of industrial enterprise","authors":"I. Mayorova, O. Garmatiuk","doi":"10.33108/sepd2019.01.078","DOIUrl":"https://doi.org/10.33108/sepd2019.01.078","url":null,"abstract":"","PeriodicalId":402980,"journal":{"name":"Socio-Economic Problems and the State","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134034100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tourism and hospitality industry development in the Ukrainian economics strategy of post-conflict reconstruction","authors":"O. Nosyriev, Tetyana Dedilova, I. Tokar","doi":"10.33108/sepd2022.01.055","DOIUrl":"https://doi.org/10.33108/sepd2022.01.055","url":null,"abstract":"The article is devoted to improving the vectors of strategic development of the tourism and hospitality industry in armed conflicts and post-conflict recovery and optimizing possible measures to coordinate the activities of major players in the tourism and hospitality industry to justify trends in further postwar recovery. The negative consequences of the armed conflicts in the sphere of tourism and hospitality are systematized, the main obstacles to the development of inbound tourism in modern realities are identified, the state and features of tourism in Ukraine in military and postwar realities are studied. It is noted that the development of tourism in Ukraine was negatively affected by the events of 2014, which in 2022 due to full-scale invasion had a very negative impact on the tourism business and hospitality industry, which requires the development and implementation of anti-crisis measures by Ukraine. Currently, domestic tourist flows in Ukraine are expected to decrease, and the reason for this is the decline in the purchasing power of citizens due to the military conflict and the impact on the economy and social sphere of the country. Emphasis is placed on the fact that there are many countries in the world when, after large-scale hostilities, the tourism industry was rapidly recovering and developing. The experience of post-war restoration of tourism in the countries affected by the wars: Croatia, Cyprus, Georgia, Israel is analyzed and the use of these countries experience in the restoration of tourism in Ukraine is proposed. It is noted that the tourism industry and the hospitality industry should be the locomotive of the postwar economic recovery of Ukraine. The fact is emphasized that a fundamental renewal of Ukraine’s tourism branding is needed, which will be based on the safety and protection of tourists, as well as the formation of the image of a safe country.","PeriodicalId":402980,"journal":{"name":"Socio-Economic Problems and the State","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134461081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}